Guevara said this is not difficult, although some people still think of it as a "selling ticket."

As a pioneer who took the lead in entering the online selection industry from the time of the Qiangzhuang War, Guevara received a total of 17 million yuan in revenue in 2010, which has also established its direction of development. Currently, Guevara has more than 2,000 theaters selected online and has sales of more than 2 billion yuan in 2014. It is a well-deserved leader in online seating.

However, this is only a "mass" basis. Because Guevara really has to do is to make O2O closed loop that has been difficult to achieve in all walks of life, to become a reality in the online seating market.

We know that movie ticketing is a very homogenous product. Just like the online shopping platform, the price is one of the main factors attracting users. The ticketing business simply cannot allow service providers to grasp the core of O2O. - Capture the core needs of users. This also makes the service not sticky, users follow the price completely, and it is naturally impossible to control the industry.

So how can we make the needs of users become solid? Guevara's approach is to take online selection as the core, attract users, accumulate scale, and then excavate a path from the original model of service termination after the user took the ticket, with the aid of film critics and “wow” two UGCs. The section provides communities and tree holes for the user to post-study, which in turn encourages users to return to websites and mobiles through social interactions. In the end, the user is both the consumer of the content and the producer of the content while also consuming the service – which is undoubtedly the most solid outcome for O2O.

Specifically, assuming that the user wants to watch a movie, he or she can log in to the Guevara website or App, find the movie theater closest to him and the right time for the time, and then select the appropriate “Best viewing location” suggested by the website. seat. After the formal order is placed, the system can also receive tips on “the closest traffic route from the theater” and the ticket before the opening. It is worth mentioning that Guevara also offers the option of custom ticketing to bring more convenience to users. Memorable viewing experience. In addition, self-service refunds are available in Che Guevara. After the movie is over, Guevara will push the latest movie critics and encourage you to express your own feelings in the community and “wow”, and share it with millions of users.

In order to allow more users to join the team of film critics, Guevara created a new way to create and share film reviews in the newly released version V5.6, bringing more users Convenient:

· Wow draft: "Wow" has now supported real-time preservation. You can quit at any time during the process of composing a review, and you will not lose any content that has already been written. The preservation of the draft can solve the problem well and teach you unlimited restrictions. , write film reviews anytime and anywhere;

· Movie stills with map: The new version provides a plug-in stills feature, and allows users to upload photos in the phone, and all this will be Guevara automatically help you typesetting, let us together on the critics said: "Hello, color!" ;


· Anti-splashing function: Considering that some users do not want to be revealed before the movie, the new version is also closely attached to the “anti-splasher” function. As long as the user highlights the spoilers when they publish a film review, they can make themselves Become a conscience critic;

·Elaborate sharing diagrams: Guevara will create elaborate sharing diagrams for your movie reviews so that you can share your exquisite reviews with other social networking sites such as Wechat, Weibo and more so that more people can see your talents. , can also be saved locally;

Behind everyone’s filming reviews is Guevara’s powerful control of the film industry’s data.

Currently looking at the entire industry, no mature closed-loop path has been found. Therefore, the potential for excavation is still very large. Through a comprehensive online service selection chain and its own UGC segment, Guevara can allow users to spend more time on it, and the time spent by users is often proportional to their loyalty. In the Web era, innumerable bright young Douban films are precedents, but in the mobile-oriented world, the form of “wow” is obviously more in line with the needs of quick comments and exchanges. If users really feel full of emotions, they can also be targeted.长 长 长 长 ... ... 总 总 总 总 总 总 总 总 总 总 总 总 总 总 总 总 总 总 总 总 总 总 总 总 总 。 。 。 。 。 。 。

In addition, according to third-party data, Guevara UGC content in the vertical field of film accounted for 24%, second only to the watercress movie, has far exceeded 11% of time network, cat's eye occupied 0.8%.

Specifically, with the massive amount of UGC content, together with the rowing data and box office data accumulated through the online seat selection business over the years, Che Guevara can help cinemas organize their films more rationally and develop more reasonable promotional fares for cinemas. Can cooperate with upstream producers and distributors of publishing companies, in-depth exposure to the film industry chain.

Not only that, in recent years, the old movies that are quite popular have also been able to use Gevala's community to enhance their popularity. For example, the recent Westward Journey and the recent re-enactment of Kung Fu, the number of followers in Che Guevara has reached Tens of thousands. Guevara is very good at selecting specific entry points according to the characteristics of different films, relying on a wide range of ticket sales platforms, and combining ticketing activities with the community's multi-channel, multi-angle voting, interaction, and information to give users rich reasons to watch.

The more typical case is the cooperation of Guevara and the popular science fiction interplanetary interplanetary traversal. In the domestic box office, Guevara’s platform generated more than 100 million box office sales, accounting for 15% of the total. This is all due to the pre-sales of Guevara and the drive of the UGC sector.

On November 7 last year, Warner Bros. United Guevara launched a pre-sale of interplanetary traversal, sold 3,000 pre-sale tickets in 23 seconds, and created a large pre-sale record for imported accounts. The main driving force is that Guevara provided 25 of the 3,000 visitors with the collaboration of Nolan, Matthew McCann, and Anne Hathaway and other filmmakers to participate in the Shanghai premiere on November 10th. s right.

This event attracted 100,000 attention on the theme of interplanetary crossing in Guevara on November 7th, and madly gave birth to more than 20,000 unimaginable “wow” content. Compared with the sporadic attention of other platforms, what Chevala has created is a miracle of the industry.

In the end, the interstellar traversal of this hard-to-find blockbuster hits a huge amount of box office, largely due to the public opinion on the Internet and the high reputation sharing. The initial snowball behind this is the grid. Wala and its "wow" created. In the latest V5.6, they will also become more useful. These are undoubtedly forgotten and neglected by the traditional theaters, and at the same time they are far away from other online selection service providers.

In addition to user experience and content guidance, it is even more worth looking forward to when Che Guevara is in charge of data mining rights in the movie industry. The case, not only as a box-office miracle that created a movie 100,000 joke, but also a joint release of Valentine's Day movie has only one place we know. Even based on this, in the future, if Guevara wants to join the cinema as his own theater, or the distribution of his own movies, he will gradually explore the entire industry chain.

to sum up

After Guevara has completely arranged multiple services beyond screening, and has been able to bring effective influence at each stage, it has long been a viewing solution with “online selection” as its core. In the latest V5.6 version, Guevara further implements the concept of "giving the right content to the right user." The resulting user stickiness is undoubtedly the most solid barrier for Guevara.