With the explosive growth of data volume, artificial intelligence, and connections, we are enjoying the unprecedented convenience that the Internet of Things brings to our lives. At the same time, the criminals are also embarking on this uncaked "cake", recently, for the first time. Announced the findings of the report “The Paradox of Value and Trust of the Internet of Thingsâ€, based on a survey of 3,000 consumers, designed to provide companies with confidence in how to increase consumer confidence and willingness to use IoT services. Effective insights. The paradox of value and trust Nowadays, the footsteps of the Internet of Everything are unstoppable. According to Gartner, there are 8.4 billion connected items in use worldwide in 2017, an increase of 31% over 2016. It is estimated that the total number of connected items in the world will reach 20.4 billion in 2020, which is about the current market. 2.5 times the total number of devices in the network. People have found a lot of value from the Internet of Things. In this survey, 53% of respondents think that the Internet of Things makes their lives easier, and 47% of respondents say that the Internet of Things has improved their efficiency. % of respondents said that the Internet of Things has improved their sense of security. According to the survey results, consumers who are connected to the Internet of Things know that the Internet of Things will collect and share their data, and only 9% of respondents believe that personal data collected and shared through the Internet of Things is safe, but 42% Interviewers said that despite the risks, IoT devices and services have been deeply rooted in their daily lives, and they are reluctant to cut off services, which creates an Internet of Things paradox that values ​​and trust build. Therefore, it is not difficult to think that Germany recently banned the sale of children's watches in the country because of concerns about the safety of intelligent hardware vulnerabilities and other hackers. This is a sensation in the world. Many people understand the German government's safety concerns, but The convenience brought by the smart children's watch is not lost. According to the survey, consumers are willing to take risks and exchange value for trust. They strongly hope to understand how data is used transparently and intuitively. Companies that can resolve these conflicts for their customers will have the opportunity to accelerate and sustain the growth of their IoT business. The formation of this phenomenon has long been a clue. According to the survey, with the increasing number of connected devices, consumers' perception of the Internet of Things is getting higher and higher, but in most cases, their trust in the Internet of Things. The degree is low, although people's awareness of the Internet of Things is getting higher and higher, and has begun to look for value from different networked devices and services, which is also an indispensable data exchange in the process of realizing this value. Become the initiator of consumers' lack of trust in the Internet of Things. The safety of the public Internet of Things requires more attention It is worth noting that the survey involved personal IoT devices and public IoT devices. Personal IoT is device-ready devices, smart watches, home security systems, and health detectors. Public IoT tools include street lights, vending machines, wind turbines, and more. According to the results, the number of consumers who know about personal IoT devices is more than twice that of public IoT devices. When consumers face a variety of devices and need to identify which IoT devices, an average of 63% of consumers can correctly identify personal IoT devices, while only 27% of consumers understand public IoT tools, it is worth mentioning Yes, interviewers generally believe that the value of the public IoT infrastructure is low. This also shows that people's awareness of the relevance of the Internet of Things and daily life is still at a low level in terms of overall scope and scale. We can't help but see that if most consumers don't know or inadvertently use public IoT tools, who will protect the security and privacy of public IoT tools in the application? Public facilities will not become lawless attacks. The main battlefield? Providers of public IoT services must evaluate all providers in the IoT value chain, develop security standards and requirements, and ensure that each provider can actually take responsibility, which is why end-to-end IoT solutions become It is vital. Security and trust start from the business According to the "Communications Industry News" (web) reporter understands that in the process of cooperation, the biggest problem that many enterprises consider is the security of the Internet of Things. They are worried that the consequences of being attacked may be collapsed and irreversible. The security of the Internet of Things is not only the scars of consumers, but also the pain point of enterprises. In this regard, the report proposes several steps to bridge the gap between IoT value and trust: to develop clear and concise data usage strategies and share them with users, companies need to let users know how they use data and keep data safe, and this helps How to improve the customer experience; fine-grained control of your data, in order to improve the transparency of IoT data control and management, companies need an IoT platform that can help them identify when, where, and why. Establishing accountability in the IoT value chain, companies must evaluate all suppliers in the IoT value chain and put IoT solutions in place to meet minimum security standards and requirements so that each supplier can Take on the responsibility it deserves. According to the report, the number of connected items is not the only criterion for the success of the Internet of Things. As with any other commercial transaction, the extent to which the Internet of Things is accepted and deployed is rooted in the value that the Internet of Things can provide. Created by data exchange between goods and IoT providers. As consumers become more aware of the connected items around them and other data they collect and share, their understanding of what these IoT services can bring to life will be a success in determining whether the Internet of Things will succeed. key. Only when customers understand the value of the Internet of Things and believe that companies can deliver these new services by respecting and protecting their data, the Internet of Things will gradually become the mainstream application technology.
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