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According to the reporter's incomplete statistics, four Foshan enterprises of Yigao Sanitary Ware, Snowlight, Midea and Foshan Lighting have become sponsors of the national team of this Olympic Games. With the rise of the Olympic champions Sun Yang and Ye Shiwen, some companies have also sighed "this is back to the treasure". At the same time, some companies have taken the initiative to attack, or hit the "Olympic marketing" edge ball, or infrastructure construction. The incision "attacks" from the periphery.
However, behind the separation, the reporter found that, unlike the previous Olympic marketing, some Buddhist companies did not catch a cold. Due to the economic downturn at home and abroad this year, the Olympic marketing was too expensive and could not be recovered.
Side A
Betting on the treasure
Snow Wright has a million yuan in the "Olympic Champion"
At this year's London Olympics, with two gold medals in the 400-meter and 1,500-meter freestyle, Sun Yang became a hit. And Ye Shiwen, who is in the same team, quickly smashed a “leaf whirlwind†with two gold medals. They were quickly rated as the most commercial sports star by the media.
When the spotlight was aimed at the National Swimming Team, Foshan’s Yigao Sanitary Ware became one of the most proud sponsors. "It is an accident." On December 29 last year, Yigao Sanitary Ware set aside 18 million yuan to sign a three-year strategic cooperation plan with the National Swimming Team. Liu Jiyong, the manager of Yigao Sanitary Ware Group, told reporters excitedly that he did not expect this sign. However, he signed two of the most commercially valuable athletes of this year's Olympic Games, Sun Yang and Ye Shiwen.
There is also the feeling of "being to the treasure" is Guangdong Snowlight Optoelectronics Technology Co., Ltd., which signed the Chinese fencing team that performed well. Wang Jianzhou, the manager of the snow Wright export department, told reporters that although the sponsorship costs reached tens of millions of yuan, it is worthwhile. He even asked reporters about the current price of Ye Shiwen. "The early signing is definitely less than the current cost."
Weibo marketing attracts netizens
The reporter opened the official website of Xuelaite to see that Snow Wright extracted the corresponding account number according to the number of gold medals of the Olympic fencing team, and presented the signature photo of the fencing team and other prizes to the consumers. After Raytheon won the championship, Shelley Chai Guosheng, the chairman of Shelley, announced the first time in Weibo. "I personally rewarded the thunder for 100,000 yuan and won 100,000 yuan for each gold medal in the follow-up competition." This has caused a lot of "onlookers".
From the beginning of May, Yigao Marketing launched marketing activities such as “World Swimming Champion All-People Quiz†and “World Champion Swimming Summer Campâ€. The reporter saw on his Weibo that after the Olympics, Yigao also held a championship meeting and a microblog to sign the event. Liu Jiyong revealed that in addition to the sponsorship fee, Yi Gao spent more than 10 million yuan on sports marketing this year. 
Huge investment in the Olympic marketing LED Buddha enterprises how to calculate "economic accounts"
The London Olympics has recently come to a close in the "London Bowl". For enterprises, the Olympic Games is not only the arena of athletes' sports events, but also the “golden field†of enterprises. Of course, the savvy Foshan merchants do not forget to count an Olympic “economic account†in the “London Bowlâ€.