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According to data from a city's regulatory agencies, in February 2013, LG's retail sales in the color TV market in China accounted for 2.13%, slightly higher than the 1.98% in the same period last year.
Although the share has increased slightly, LG is one of the first-line foreign-funded color TV brands in the Chinese market. According to statistics, LG's market share in the global color TV industry in 2012 was 14%; in the same year, the share of color TV shipments in the Chinese market was only 1.6%, and it declined year by year, which was 4.4% in 2010 and 2.8% in 2011.
Industry insiders said that LG sold about 1 million TV sets in China last year, and it pursued profits rather than sales. LG TV "disappeared" in China, first because the products are not complete, Samsung has given the Chinese team product planning power, and LG is still developing products from the Korean headquarters, so the new product is slower than the Chinese brand; secondly, the Chinese channel is complex. LG is a bit unacceptable.
Du Hua said that LG will re-energize in the launch of new products and channel improvement. In 2013, we focused on promoting high-end products such as 84-inch 4K (Ultra HD) TVs in the Chinese market.
The closely watched OLED TV will also be on schedule. Du Hua said that LG's 55-inch OLED TV is scheduled to be launched in Beijing in May 2013, and the price will be changed from 169,999 yuan to 139,999 yuan. “The price of home appliances is like a roller coaster. New technologies and new products will cause price fluctuations. The key to LG is to improve the brand's technical strength and lead the consumption trend in fashion appearance and technology.â€
Du Hua admits that what foreign companies lack is the channel. The channels of general foreign-funded enterprises are selling products in regional chains, department stores, wholesalers, and specialty stores. At present, LG's channels are mainly in the national chain. Sales of Gome and Suning accounted for 1/3 of LG's share of home appliance sales in China.
Du Hua revealed that LG began to develop from offline to online this year for e-commerce transactions. In addition, due to the increasing demand for urbanization in rural areas, the growth rate of the secondary and tertiary markets is much higher than that of the primary and secondary markets. LG plans to infiltrate the products into the secondary and tertiary markets.
According to statistics, the retail volume of China's color TV market has increased by more than 40% year-on-year this year, and this growth rate is unique in the global market. Last year, China's color TV market sold 40 million units, accounting for about one-sixth of the world's 210 million color TV markets. This is why LG does not dare to slow down the Chinese market. 
LG is no longer "slow" China will push the price of OLED TV new products in May
It is reported that South Korea LG will launch new OLED TV products with a price of more than 100,000 yuan in China in May this year. Du Hua, general manager of LG Electronics South China Region, told reporters on April 15 that in 2013, one of the core of LG's strategy was to use China as a strategic market. “Put the latest and highest-end products into the Chinese market and increase coverage through organization and channels.â€