Mid-Autumn Festival and National Day are connected in two sections, which makes this year a rare "big holiday". The largest sales blowout of this year will also appear in home appliance sales. Flat-panel TVs have become the main battlefield for home appliance sales wars. The author saw in the appliance store today that the major brand counters in the flat-panel TV area have been arranged. The most notable feature is that LED TV has become the absolute main body. Some brands have led TV ratios of up to 70%, while LCD TVs More is placed in the corner. LED TV will replace LCD in the double section. Industry insiders affirmed the author's inference. As the energy-efficiency ratio of flat-panel TVs is about to be introduced, LED TV production capacity continues to expand, and prices are gradually declining, etc., making LED TV a protagonist is a foregone conclusion. On the other hand, LCD TVs, as products that are about to be phased out, are inevitably cut in price to clean up inventory. Energy efficiency ratio LCD TV faces delisting Like refrigerators and air conditioners, flat-panel TVs will also be labeled with energy-efficient labels, which has become the fuse that causes LCD TVs to enter a desperate situation. It is understood that the newly introduced "flat-panel TV energy efficiency limit value and energy efficiency rating" will be implemented on December 1 this year, when the flat-panel TV that fails to meet the standard will face a situation of forced delisting. The TV energy efficiency standard released recently has divided the energy efficiency rating of flat-panel TV into three levels, of which the first-level product is the target value, which is equivalent to the highest energy-saving level of similar products in the current market; the second-level is the evaluation level, which is higher than the product market average; For the market access level, it is the entry barrier. All high-energy TVs below the third-level energy efficiency will be forcibly delisted. According to the data, according to this standard, 14.5% of the products on the market will face delisting. At present, there are only two months left before the implementation of the standard. In this short period of time, it is necessary to completely process the LCD TVs that have not reached the minimum energy efficiency standard, and significantly reduce the price and clear the position, which has become the only way for major businesses. At the moment, the price cuts are bound to come even more fiercely, and LCD TVs will face a "great escape". Capacity surge LED product line is extremely rich However, it is not easy for LCD TVs to "escape" because LED TVs have already been killed by the army. According to the data research of Aowei Consulting, LED TV has become the focus of the color TV market with the help of manufacturers. As of August this year, LED has added 171 new products, accounting for 39% of the listed models. At present, the overall market share of LED TVs is approaching 25%. Various data are predicting the fact that the era of full popularity of LEDs has arrived. Judging from the market situation, domestic brands have been transforming very rapidly in this "LED revolution", and they have expanded the production line of LEDs to more than half in just half a year, becoming a pioneer in promoting LED popularization. Taking Skyworth as an example, not only LED TV shipments have accounted for 60%, but now there are 3 series, from small size to large size more than 20 models of LED products. Konka also announced this week that it has launched the most complete LED product line on the market, and brought six series and more than 30 new products. In addition, domestic chain giant Gome has announced that it has issued 30 billion yuan of procurement tenders to hundreds of manufacturers around the world, of which only 5 billion LED TVs account for the largest share of color TV products, which also shows that channel operators will National Day bet the determination of LED TV. Price drop LED prices are flat with LCDs With the surge in production capacity, the price of LED TVs has also been down all the way, waiting until the current two-section, even the price has been almost the same as LCD TVs of the same size - this is the key to LED TVs quickly replacing LCDs. According to Aowei Consulting, the price of LED TV has been reduced by nearly 40% compared with New Year's Day in 2009. The price of LED TVs of domestic brands such as Skyworth, Hisense and Konka is almost the same as the price of joint-venture ordinary LCD. The author learned from the inside of the industry that during the double festival, the price of 55-inch LED TV is only 9999 yuan, the price of 32-inch LED TV drops to 2999 yuan, 42 inches or even only 4999 yuan, can be said to be cheaper than LCD TV. LED TVs have significant advantages over LCDs in terms of energy saving and low carbon, timbre quality, radiation reduction, fashion appearance and longevity. LCD TVs clearly lose their competitiveness when prices are almost the same. According to industry experts, in view of this trend, LCD TVs will be difficult to trace at the end of next year, and consumers are advised not to buy cheap products and purchase products that are about to be eliminated. Because the flat-panel TV is updated quickly, once it is eliminated, the accessories are difficult to find, and there will be many problems in after-sales and maintenance. 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