Seasonal price cuts to increase market penetration, and in December the price was very high

According to the latest LED bulb prices surveyed by LEDInside, an analysis unit of TrendForce, the average retail price of LED bulbs replacing traditional incandescent 60-watt bulbs declined significantly in December. The average monthly sales price fell by 16%. The lowest price will come to 18.9 US dollars. In the category of LED bulbs that replace traditional 40-watt incandescent bulbs, Dachang’s lowest price in the product market currently comes to 11.1 US dollars.

LEDinside said that in the LED bulb price survey, the price of commodities that replaced the traditional 60-watt incandescent bulbs had a more pronounced price drop in December. Its average selling price fell by as much as 13%, and the international average price came to US$33.5. This was followed by another significant decline in prices following the rapid decline in the United States in September. Especially in South Korea, there is a minimum price of 18.9 US dollars. LEDinside pointed out that the region where the average price slipped significantly this month also included a 17% decline in the United States and a Japanese market that had a 15% average price decline.

In replacing the 40-watt commodity segment, the most significant decline in December prices is still in the Japanese market. In other words, the downward trend in prices in Japan still continuing in November continued to adjust downwards, and the decline rate in December was about 5%. LEDinside said that the most competitive price to replace the traditional 40-watt LED bulbs is still in South Korea, which currently sells for about 11.1 US dollars.

LEDinside view

LEDinside said that the current change in the retail prices of LED bulbs is still replacing the traditional 60-watt commodity segment. As this one specification has the largest proportion in the bulb market, it is also closer to the main lighting source specifications. Therefore, all major brands are actively deploying card slots, hoping to expand the market with more competitive products.

However, LEDinside also observed that due to the fact that countries have different specifications for replacing specifications, some products may have specifications such as brightness and color temperature that are in compliance with the replaced specifications, but they ignore some features that are not strictly regulated. Therefore, while expecting manufacturers to actively lay out their desire to attract consumers with price, other important features of the light source product itself, such as the beam angle, can also be given equal attention. This will be one of the highlights of new product observations in 2012. .