On October 8, Ma Yun sent an open letter to employees of Alibaba and Ant Financial Services. In the letter, Ma Yun announced: Since October 16th, Peng Lei, chairman and CEO of Ant Financial Services, will step down as CEO and take over as CEO. For large corporations such as Ali, when faced with major events such as important personnel adjustments, the president or the board of directors usually communicates their attitudes to the employees in an open letter. As the main founder of Alibaba Group, Ma Yun naturally issued a number of internal open letters in the development process of Ali. Today, we may wish to review through these open letters the major events that Ali had experienced during the year.  November 2007: Alibaba B2B officially listed in Hong Kong On the 6th, Alibaba B2B officially listed on the Hong Kong Main Board, financing 11.6 billion Hong Kong dollars, the market value of over 20 billion US dollars, becoming the second largest market value of Asian Internet companies at the time, pressing against Yahoo Japan. To this end, Ma Yun issued a brief internal open letter, announced the news of the listing of B2B, the boss of Alibaba Group, and expressed gratitude to the customers, colleagues, and investors who contributed to this. He said that this is the result of the joint efforts of all people and is also a major opportunity brought by the country and the industry. It also called on everyone to continue to work harder and more courageously on the road ahead. Do not forget the vision of “Let the world not have a hard time doing businessâ€. Original link  July 2008: Alibaba B2B drops in Hong Kong stock price At that time, Alibaba B2B had just listed in Hong Kong for more than six months. The stock price was once over 41 HKD/share. However, with the appreciation of the renminbi and the rise in commodity prices, the tightening trend of credit tightening has caused many small and medium-sized enterprises in Dongguan and Yiwu, Zhejiang provinces to be in trouble, even with Ali’s stock price falling continuously for several months. A few Hong Kong dollars/shares. In this case, Ma Yun sent an internal letter called "The Mission in the Winter" to Alibaba's internal employees, emphasizing that Alibaba must help the small and medium-sized enterprises to tide over the difficulties during this crucial period. He said: "Winter is not terrible! The horrible thing is that we are not prepared! The scary thing is that we don't know how long it is, how cold it is! Everyone is equal before the opportunity, and everyone is equal before a disaster! The more prepared one is, The one who has the opportunity to survive, the strong desire to survive and the confidence in the future, plus the full thought and material preparation are important guarantees for the winter. We must firmly remember: If our customers are all down, we Also not see the next spring sun!" Original link  September 2010: Taobao adjusts search ranking algorithm, causing small and medium sellers to protest At that time, Taobao was based on the interests of ordinary consumers, but also in order to support more honest sellers, to guide the entire online shopping environment to a more healthy and sustainable development direction, specifically increasing the weight of the seller's service quality in the search order. This move attracted some fierce opposition from Taobao sellers. They accused the regulation adjustment as actually abandoning the majority of small and medium sellers on Taobao. They intended to gain more commercial interests, and even once the seller united to the office of Taobao. Conduct crowd protests. In this case, Ma Yun sent an internal letter entitled "Survive for Ideals" to internal employees. He fully affirmed the previous search adjustments made by Taobao. He said: Promoting a new commercial civilization, adhering to the ideal and mission must be There is a huge price to pay, but Alibaba never changes itself because of its interests. It calls on all Alibaba people to follow the path of adhering to principles, upholding ideals and adhering to their mission. At the same time he stressed: "Our God has only one, that is the user!" Original link  Feb 2011: Fraudulent corporate events in Alibaba platform At that time, Alibaba B2B found that since the end of 2009, there had been a significant increase in fraud complaints from platform customers, so an internal investigation was conducted in early 2011. The survey found that some of B2B's direct-sale team employees acquiesced to and even assisted some fraudulent companies to join the Alibaba platform in pursuit of high performance and high income. This caused a total of 1,219 (1.1%) and 1,107 (0.8%, respectively) companies under the Alibaba platform to be suspected of fraud during the two years between 2009 and 2010, and were investigated by the judicial authorities. In this incident, nearly 100 Ali salespeople were deemed to have direct responsibility and were dealt with in accordance with the company's system. This directly led to the resignation of B2B CEO Wei Zhe and COO Li Xuhui. To this end, Ma Yun sent an internal letter to Alibaba's internal employees. He emphasized that Ali was not the first target to pursue profit from the first day of its establishment, emphasizing the importance of honesty and customer experience, and reiterated that The corporate vision of "Let the world do not have a difficult business". He said: "To this kind of violation of the principles of business integrity and the bottom line of corporate values, any tolerance of tolerance is a crime against more honest customers and more honest Ali people!" Meanwhile, Ma Yun hopes that employees will have to face reality. "The courage to take on and scrape bone healing" can "go further and go better" on the difficult entrepreneurial road. Original link  October 2011: Taobao adjusted margin payment, causing small and medium sellers to protest At that time, Taobao announced the upgrade of the merchant management system and introduced a series of regulatory adjustments. For example, it is stipulated that the annual fee charged to merchants from 2012 will be adjusted from the current 6,000 yuan per year to 30,000 yuan or 60,000 yuan. The consumer deposits paid by sellers will also be adjusted from the current 10,000 yuan to 10,000 yuan. RMB to 150,000 yuan. In general, the level of margins the sellers have to pay for entering Taobao is increased, and the penalties imposed on businesses that infringe consumer interests are also increased. This move was strongly opposed by small and medium-sized Taobao sellers. At that time, more than 50,000 netizens gathered at YY Voice. Organized ("Anti-Taobao Alliance") implemented "sell goods, give bad reviews to Taobao Mall's big sellers, "Deny payment" as a malicious operation. Caused more than a dozen large Taobao Mall shop was "undermined" by Internet users, some or all of the merchandise was forced off the shelves. To this end, Ma Yun sent an open letter to Taobao merchants. He once again stated that the new rules of Taobao are for the purpose of ensuring the interests of ordinary consumers to the maximum extent, and for the healthy and sustainable development of the entire online shopping environment, it is not for “circling moneyâ€. He said: "Taobao is our Taobao, it does not belong to Ma Yun!", emphasizing the development of Taobao can not be separated from the support of the majority of small and medium sellers and hard work, and hope that the majority of sellers can understand and support Taobao's reform. Original link  February 2012: Privatization of Alibaba B2B At the time, the share price of Alibaba B2B listed on Hong Kong for nearly 5 years continued to fall. In late February, it was announced that it was privatized at a price of 13.5 Hong Kong dollars per share (almost equal to the IPO price in that year), which aroused widespread concern and continued discussions in the industry. In this case, Ma Yun has expressed his position on the employees' letter from the domestic and the foreign shareholder letter. Ma Yun said that at the time, the economic situation at home and abroad was severe. On the one hand, Chinese SMEs faced ever-increasing raw material, exchange rate, and labor costs. On the other hand, the international debt crisis in Europe and the slow recovery of the U.S. economy also led to overseas demand. Weak. Coupled with Ali's internal fraud last year led CEO Wei Zhe, COO Li Xuhui resigned, but also have a great impact on the development of Ali B2B company. He said that all of these have caused Alibaba's B2B business to face enormous challenges and also prompted Ali to accelerate its business transformation and upgrade determination. Ma Yun said in the letter: Local minor adjustments have no way to fundamentally improve Ali B2B. The privatization is based on a responsible attitude toward shareholders, and also helps Ali to buy a better tomorrow. He said: "We have also deeply felt in the process of business development that the difficulties in transforming a mature model far exceed our expectations. Local minor adjustments have no way to fundamentally improve Alibaba. Observe our peers. With the development trend of the year and our judgment on the situation in the next two to three years, we firmly believe that only by making thorough changes can we meet the expectations of our customers and we can also ensure the continued development of Alibaba." Original link: Employee letter Shareholder letter  January 2013: Ma Yun resigns as CEO of Alibaba Group On the 15th of the month, Ma Yun, chairman and CEO of Alibaba Group, issued an internal letter, announcing that he will no longer serve as the CEO of Alibaba Group from May 10 of that year. Ma Yun said that he resigned at this time. "There is absolutely no lazy idea. I see Ali's dream is more beautiful than me and more brilliant. They are more capable to create their own tomorrow." At the same time, he said that in the next In the next few years, he will be responsible for the strategic decision of Alibaba's Board of Directors and assist the CEO in organizing the training of the organization culture and talents. "We will also work with everyone to strengthen and improve Ali's public welfare undertakings." Original link  May 2014: Alibaba listed on the NYSE At that time, Ali planned to list on the New York Stock Exchange. Prior to submitting the listing registration form to the US Securities and Exchange Commission, Ma Yun sent an internal letter to the internal staff. In addition to expressing gratitude, Ma Yun stressed: "Listing has never been our goal. It is an important strategy and means for us to realize our mission. It is a gas station ahead." He reminded all Ali people not to forget "Customers first, employees Second, shareholder's third principle, don't forget the mission of “Let the world do not have a hard time doing businessâ€. Be clear about the temptation of the huge benefits of the capital market after listing and the enormous pressure hidden behind it. Continue on the ideal road. Row. Original link On September 19, 2014, Alibaba Group officially listed on the New York Stock Exchange. At the close of the trading day, Alibaba shares were quoted at $93.89 per share, up 38.7% from the issue price of $68 per share. Alibaba's market value reached $231,439 million, surpassing Facebook and becoming the world's second-largest Internet company after Google. Earlier this month, when Ali filed an IPO supplement with the US Securities and Exchange Commission, Ma Yun also published an open letter to investors. In the letter, Ma Yun elaborated on Alibaba's mission, vision, business model, how to face challenges, how to solve problems, and governance mechanisms. He summed up Alibaba as a company that truly believes and practices mission-driven development. It is an ecosystem built by thousands of devotees who believe in the future and believe in the Internet. Original link  June 2014: UC Youvision Completely Integrates into Alibaba Group On the 11th of the month, Alibaba Group and UC Youshi jointly announced that UC Youshi will wholly invest in Alibaba Group and form the Ali UC Mobile Business Group. Yu Yongfu, Chairman and CEO of UC Youshi, will serve as the president of the UC Mobile Business Group and enter the Alibaba Group Strategic Decision-Making Committee. At the same time, Ma Yun also issued an internal letter to announce this news. Ma Yun said that Ali had clearly defined the "cloud + end" company strategy at the beginning of the year, and he had persisted in investing in cloud computing and big data for more than five years. UC has created an important "end" of China Mobile Internet. It will surely make Ali’s strategy more fulfilling. In addition, Ma Yun also stated that "Alibaba established 15 years ago and UC established 10 years ago are unwavering idealists," "a group of affectionate people do a meaningful thing together." This is the culture of Alibaba." Original link  May 2015: Alibaba's third CEO handover At the time, Ma Yun announced in an open letter: As of May 10, 2015, Lu Zhaojun will step down as the CEO of Alibaba Group, and the former group COO Zhang Yong will take over. In the letter, Ma Yun expressed his gratitude to the previous CEO, Lu Zhaoxuan, and spoke highly of his tremendous contribution to the group during the two years of his term of office. He also expressed with pride that the leadership of Alibaba after this succession has been announced. After the full transfer to 70. He stressed the importance of talent cultivation and cultural heritage. He said: “This is our time, and it is the era of young people.†For the future work goals, Ma Yun said that in the next five years, it will achieve platform sales. Trillion dollar, completed the construction of a global e-commerce network in ten years. Original link  June 2016: Ma responded that “domestic fakes are of better quality than real goodsâ€, stating that they must crack down on fake products. Earlier this month, Ma Yun said at an Alibaba investor conference that for a long time, global brands have been relying on China and other low-cost production bases to increase profit margins. However, over the years, these foundries have become increasingly astute, and now they use the Internet channels such as Ali Platform to sell their own products directly to consumers. Ma Yun said: "The problem is that the quality of counterfeit goods is even better than that of genuine products and genuine brands. The price is cheaper. It's not fakes that ruin them. It's a new business model. The same factory, the same raw materials, but they don't use them. Independent brand.†This remark caused widespread discussion and controversy. To this end, Ma Yun published an open letter in response on June 23, he said: "The media broke the truth about what I said recently. At the same time, he made it clear that the Alibaba Group will not tolerate indulgence but will resolutely crack down on counterfeit goods. Brand owners and their intellectual property must be protected. Alibaba's mission is to support those who innovate and invest in their own brands. The Group will tolerate zero violations of the intellectual property rights of others. Original link  to sum up I do not know when to start, from the internal letter of Ma Yun exposed Alibaba Group's major news has become a fixed news source. Compared with the dry press release, Ma Yun's internal letter is indeed full of appeal and communication. Ma Yun’s promotion of Ali’s culture seems to have become commonplace. However, as Ali's internal e-mails, we can only see part of the Internet that can't be seen. However, with great fanfare, we can still see Ma Yun’s adherence to his ideals in these public emails, as he himself said: “No matter how time changes, how the world changes, we still have to focus on the first Starting point: Let the world not have a difficult business." Related Reading: Jingxian Yin will succeed Peng Lei as the CEO of Ant Financial Services, and Ma Yun publishes an internal open letter. Low-key ahead, Alibaba's artificial intelligence road TFT LCD Monitor,TFT LCD,TFT Display ESEN Optoelectronics Technology Co., Ltd, , https://www.esenlcd.com