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Intel and Amazon to do speaker smart home chip layout Recently, at a technology development conference held in Amazon, Intel officially announced that it will cooperate with Amazon to launch a smart speaker product "Smart Home Hub" (Smart Home Hub) similar to Amazon Echo in the first quarter of next year.
In this program, SmartHomeHub will of course use Intel's own chips. However, Intel does not seem to be planning to develop an independent intelligent voice platform, but instead chooses to embed Amazon's Alexa intelligent voice assistant. According to Intel, they hope to use this product as a prototype reference to guide more partners to learn from.
Since I am a speaker, why does Intel give the "cake" to others?
In recent years, due to the sluggish PC market, Intel's core business has been greatly affected, and the missed smartphone market is even worse. After a series of blows, Intel realized its problems, and then, through the acquisition or investment in AI start-ups, Intel began the layout of artificial intelligence. For example, the UAV project first acquired or invested in drone companies such as Ascending Technologies, and then released the Aero drone for developers in August this year, competing for the "red sea" in the consumer drone market. , to kill a unique "blood road."
Looking at the current enterprises that want to build smart speakers, it is better to shut down the door and do it yourself, and build an independent intelligent voice platform. It is worse than the domestic Jingdong, and establish cooperation with voice recognition companies such as Keda Xunfei. As a result, Intel turned the key part of the voice assistant, the key part of the smart speaker, to Amazon, which was really shocking!
However, if we carefully sort out, we may be able to guess that part of the reason behind this should be the situation.
As mentioned above, the current situation has not allowed Intel to miss the artificial intelligence market. In addition to the finished drones, Intel's artificial intelligence products have only a few projects such as unmanned driving and robots in progress. . Recalling the future of smart homes, Intel's choice to enter the smart home at this time seems less surprising.
Unfortunately, before that, Intel worked with speech recognition company Sensory to integrate speech recognition technology into the chip, and developed a wearable speech recognition technology called Jarvis. However, a qualified voice assistant must not only be able to recognize speech, but also understand the semantics of consumers.
Currently, Alexa's skills have grown from 100 in 2011 to more than 5,000 now, and within the next few weeks, Amazon will add hundreds of commands to its skill pack. From this point of view, it is not an exaggeration to say that Alexa is currently the most "smart" voice assistant in the smart home field. In this way, in the initial stage of Intel's voice recognition technology, in order to enter the smart home market early, since it is necessary to cooperate with others, it is better to choose the strongest, at least "borrow the light."
Since the voice assistant has already given it to others, in order to play their own smart home market, Intel's snuggling is only the chip.
After the intelligent speakers, hidden Intel's chip layout <br> <br> people compete to guess at the reasons for the Intel hand so the Amazon, there is a saying to get the crowd's approval. They believe that in this cooperation, Intel's ultimate goal is to promote its own chip platform. For this statement, Xiaobian is also more agreeable. After all, there are too many players in the smart speaker market, and Intel can gain a small market share. For the cooperation with Amazon, it is not so much that Intel wants to divide the smart speaker market, it is better to say that it is worthy of the whole smart home products and other larger artificial intelligence chip market.
At the Amazon conference, Intel said that they hope to use Smart HomeHub as a prototype reference to guide more partners to learn from. Carefully speculate on the meaning behind this sentence, Intel is not saying: Let's see, how perfect is the combination of Intel chip and Alexa, how smart Intel chip is, you don't join Intel chip platform, when? !
Earlier, Intel missed the smartphone market, making it a pressure on NVIDIA and Qualcomm. At the moment, the market for artificial intelligence chips has not yet been finalized, which has become an opportunity for Intel. On the artificial intelligence chip, Intel also spends a lot of effort. At the time of the public, the development of artificial intelligence technology is inseparable from the deep learning algorithm, and when people are increasingly dependent on deep learning algorithms, higher requirements are placed on the performance of computers.
In December 2015, Intel completed the acquisition of programmable logic device maker Altera, which made Intel the second largest programmable logic device vendor and included Altera's FPGA (Field-Programmable Gate Array) Go to your own product line. Subsequently, Intel combined Altera's FPGAs with its own processor, which will greatly improve efficiency when computing some machine learning tasks. In addition, Intel has also built technologies such as X86 platform, i5CPU, NUC-i5 debugging platform, Edison computing platform and RealSense module. It has made great achievements in the research and development of robots. In the near future, Intel also announced that it will The news of artificial intelligence chips will be launched next year.
Through this cooperation with Amazon, with the reputation and market of Alexa, Intel will show people the performance of its chips. If the experience is good, then even if the market for smart speakers is not satisfactory, the purpose behind it has already been achieved. And then, Intel will embrace more smart home product manufacturers and artificial intelligence companies.
Conclusion <br> <br> in artificial intelligence chip market, if the CPU can not do that kind of PC market share on the robot, we can say that Intel is over, and this is in recent years, so why Intel "buy buy buy "And the reasons for the development of artificial intelligence technology.
The cooperation between Intel and Amazon can be described as interlocking. First, open the market with Amazon's reputation, and then let people see the effect of combining their own chips and artificial intelligence technology to promote their own chip platform and finally attract more labor. Smart enterprise and hardware/product manufacturer. I have to say that Intel's move is really good.
Intel and Amazon to do speaker smart home chip layout
Through this cooperation with Amazon, with the reputation and market of Alexa, Intel will show people the performance of its chips. If the experience is good, then even if the market for smart speakers is not satisfactory, the purpose behind it has already been achieved. And then, Intel will embrace more smart home product manufacturers and artificial intelligence companies.