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Shopping malls such as the battlefield. Under the general situation of relatively surplus commodities, the degree of fierce competition is self-evident. In order to be invincible in the business war, whether it is manufacturing companies or dealers, everyone is racking their brains and developing one new weapon. New technologies, new products, new brand concepts, new marketing policies, new public relations tools, new business models... almost everything that can be thought of has already been put on the table.
Lighting sales business model must keep pace with the times
In recent years, the lighting industry's big store atmosphere is particularly prosperous, such as Beijing's Huangjia, Shijiazhuang's Converse Lighting World, Kunming's MOHO, more than Huaguang lighting, Zhengzhou's gorgeous lighting, Guangzhou's crown line, class Home, Zhejiang Huace, Hefei's Huang Room, A Chao... One name is like a slap in the ear. Under their driving, the wind of the big store is getting more and more fierce. Among them, some big stores earned a lot of money, and some big stores only earned money and did not make money, and some even lost their money, and some of them bear huge debts. Due to the financial crisis, the profitability of big stores in the past two years is worrying.
Any business model has its own strong advantages, and there are inevitably fatal shortcomings, and big stores are no exception. How can we enlarge the advantages of big stores, how can we make up the short board in a short time, which requires dealers from all over the world to keep pace with the times, review the situation and implement changes.
The author believes that the big store model belongs to the defensive business model. The future direction of the big store is as follows: 1. Create a regional brand, achieve brand focus under limited resources and regional radiation; 2. Join hands with upstream manufacturers to establish a terminal brand sales platform. Third, on the basis of defensive implantation of offensive business model genes, such as the big store as the axis, the development of chain franchise stores, the formation of the stars to hold the moon, this is open source; Fourth, the introduction of Internet technology, The big store relies on building an e-commerce platform, gradually compressing the storefront and reducing the number of operators to control the cost. This is a tricky effort; five, the whole is zero, the big stores are allocated to different famous brands, and the products are provided by the resident manufacturers. To pay the rent, the dealers go all out to do the sales, distribution, installation and maintenance services, charge a certain service commission, and expand the profit while the risk is zero.
Different stages of development, different types of business, different financial strengths, different business ideas, different values... Therefore, the direction of change and the survival mode of each big store cannot be exactly the same. It is difficult to copy and copy other people's models, and may even lead to The embarrassing situation of "painting a tiger is not an anti-class dog."
Mode change is imperative. Big shop merchant friends, are you ready? 