On August 6th, A shares listed company Dongfang Wangli issued an announcement: A wholly-owned subsidiary Wuling Technology was established to implement services in the field of robotics.

In fact, this is not surprising. Artificial intelligence, as a high threshold, is a “high wind”. After the “mass entrepreneurship and innovation” is baptized by the “cold winter of capital”, it will undoubtedly increase the operating efficiency of capital.

Immediately afterwards, Wuling Technology announced that Gu Baiwei, “Baidu Marshal,” as a co-founder, will be responsible for the company’s products and research and development. Combined with the previous investment in Jibo and Knightscope, there are various indications that Psychology's approach to cutting into artificial intelligence is tough and non-playful.

Leaving Baidu, "Marshal" Gu Jiawei joined Wuling Technology

Gu Jiawei has a bright resume. After graduating from Tsinghua University in 2010, he joined Microsoft Research Institute and engaged in human-computer interaction research. The main research areas include touch-able entity interaction and gesture control and other body-embedded interactive interactions. The transformation of the research results of the Institute of Technology has involved Microsoft products including Kinect, Surface Keyboard and Windows 10. In addition, he holds 22 U.S. patents for inventions in hardware and software, more than 120 domestic patents, and is a guest supervisor of the ME310 international innovation course at Stanford University.

In 2014, Gu Jiawei joined Baidu and became one of the "Baidu Marshals." As the head of human-computer interaction, its main task is to create natural user interfaces and novel interactive methods based on artificial intelligence of deep learning and machine learning, and explore the possibility of Baidu's artificial intelligence technology serving the new business environment. During this period, he led projects including Baidu Eyewear BaiduEye, Blind Assistant DuLight, Real-time Face App Face FaceYou, and Baidu Smart Bike DuBike.

Gu Jiawei’s Institute of Deep Learning (IDL) was established in 2013 and was chaired by Li Yanhong. Mainly engaged in deep learning, large-scale parallel computing, robotics, autopilot, human-computer interaction, 3D vision, image recognition, face recognition, natural language understanding and other aspects of research, and then improve the user experience of the entire line of products through artificial intelligence technology, including search Relevance, accurate ad delivery, voice recognition, image search and other services.

Against this background, the ambitions of Wuling Science and Technology can be traced.

It is understood that as early as before the establishment of Wuling Science and Technology, Gu Jiawei had contact with Oriental Net Power. The latter invests in Jibo and Knightscope, both of which he likes very much. However, Gu Jiawei obviously has no intention to do repeated things:

“At this stage, hardware entity robot companies will have relatively large risk of independent financing and entrepreneurship. Rodney, the authority expert of robotics in the United States, has been worshipped by many practitioners in the robotics industry. In the past ten years, two companies, one iRobot and the other are now Rethink Robotics. At the two time points, the market has stepped on the market very well.Although AI technology has developed rapidly in recent years due to the development of deep learning, many “people think” robots are not yet available, and the market needs to be gradually cultivated. These multi-group scenarios or specific user service models have the opportunity to stimulate the general public's eagerness to build confidence, and it is unlikely that single-item products will break into explosives in the short term. Therefore, this track must be changed in style.”

Wuling Science and Technology is using another style of play. It is understood that in the product planning, except for the "robot" and industrial robots, almost all robot categories will be covered, whether through investment or self-study.

Obviously, at this stage of the spirit of science and technology, there is no tangled in the "what is the ultimate form of artificial intelligence" metaphysical proposition. In addition, according to Gu Jiawei, it is not an intelligent terminal that can really reach out to the user, but not a pure assistant. It is also an important point of view for the spirit and technology:

“In the past, I’ve been talking about everything from everything to everything and intelligence, putting AI's algorithms into computer vision, natural language speech, and cloud technologies, and doing some of the tasks of automating tasks from perception, understanding, and decision making. But then We need to consider 'everything we have,' we must make all new species of robots have spirituality, and give the soul. This involves the innovation of multi-modal human-computer interaction technology, in order to make the product very spiritual."

Needless to say, "spirituality" is a broader concept than "intelligence," and this is why Gu Jiawei believes that the former is more imaginative than the latter. However, once the product reaches the user, the strength of its appeal will inevitably be much higher than the industry's exploration. Since Gu Jiawei knows that the robot is relying on single product breakthrough is the best solution, what kind of product matrix will be acceptable to the public and form a brand effect?

Obviously, this is a question that can only be answered by products.

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