LED display industry mountain heavy water repackaging company has a long way to go

In 2013, the LED display industry continued to lie in the quagmire of bargaining and debt collection. A small number of unknown enterprises quietly retired or changed. Several well-known enterprises also frequently rumored to be on the verge of bankruptcy. . The enterprises that can't be seen all the time and can't see the way forward are all struggling, and hope to survive the hard competition stage and stay until the end.

Whether it is a manufacturing company or a related material or device company, it also bears the risk of sitting. Among them, the packaging enterprise is in the most awkward position, can not occupy the technical height of the upstream chip, and can not be as flexible as the downstream application vendors. Therefore, the development of packaging companies is more representative.

According to relevant domestic statistics, there are more than 1,000 LED packaging enterprises in China, and the output value is mainly distributed between 10 million yuan. In the field of LED display packaging, dozens of medium-sized and above companies occupy the majority of the market.

However, when the LED display industry gradually revealed the problem of weak profits and tight capital, the actions of packaging companies began to focus on each other. For example, Baishi and Jingtai Optoelectronics mainly switched to LED lighting packages; Lehman pushed 346 asymmetric energy saving. Type devices; Mulinsen has occupied a large market for low-end products in large-scale shipping. And Intel has tasted the sweetness in the outdoor surface mount field with 3535, 3535+ (Black Front) and 2828 series of outdoor label light sources;

Regardless of how the packaging company's route changes, it is a reflection of the LED display industry. “The LED display industry has gradually entered a mature stage from the peak of the peak. The conversion process between them is very cruel. Therefore, for the packaging company, it is only necessary to make adjustments according to the changes of the situation and its own positioning. The style and characteristics." Mr. Wang Aimin, Marketing Director of Zhejiang Yingtelai Optoelectronics said.

It is reported that Intel to Optoelectronics will continue to focus on the field of LED display, and the main outdoor hotspot market. Wang Aimin expressed his enthusiasm and confidence in the LED display market and insisted on continuing to work in the field of outdoor surface stickers.

Incoming light power main outdoor surface stickers focus display effect

Outdoor surface mount and high-density small-pitch LED display are popular areas in the LED display industry in recent years, and are also profitable segments. Among them, the high-density small-pitch LED display extends the high-end conceptual emerging products such as LED super TV and naked-eye 3D, which is deeply concerned by the industry.

Outdoor surface mount products are also highly anticipated. Compared with the in-line product, the outdoor full-color SMD display has the advantages of wide viewing angle, good light distribution, good light mixing and high contrast. The product is light and thin, easy to install quickly and easy to automate production. Its market share Continuous improvement, is expected to become an alternative to outdoor direct-display.

At present, domestic companies that manufacture outdoor surface mount packaging products are eager to move, but there are only a handful of companies that can really do well. Infineon Optoelectronics launched the 3535 test water outdoor label at the 2011 Shenzhen Expo, followed by the 3535+ black front in early 2012. On the basis of ensuring the safety and reliability of the outdoor label, the outdoor label will be The contrast is significantly improved by one grade.

Wang Aimin emphasized that unlike competitors, Intel's products are more targeted. He said: "Some people think that outdoor surface mount products will not develop toward higher density, but Intel insists on the high-density and small-pitch direction of outdoor surface mounts. At present, the latest products of Intel's outdoor SMD2828 have already achieved outdoor P5. Level, the product has also been applied in the market, and still performs well for more than a year.” From the outdoor SMD 3535, the first LED high-definition display product, to the “Black Rhyme” 2020 SMD LED full-color lamp bead, and then to “ Black Front" SMD 3535+, Intel's outdoor surface mount products have gradually gained market attention and recognition.

It is reported that Intel's outdoor surface mount products have independent solutions on waterproof and moisture-proof issues. Waterproof and moisture-proof are the key parameters of outdoor full-color SMD. In the past, because the brightness of the SMD is low, and the waterproof, moisture-proof and anti-UV functions do not meet the requirements of outdoor harsh environments, the outdoor full-color display is the world of in-line LED devices, full-color SMD display. Screens can only be used in large numbers indoors. Wang Aimin said, "The selection and structural design of SMD scaffolding materials determine the waterproof and moisture-proof performance. The application of new materials, modified silicon-based materials and new structure design developed by Intel mainly solves the problems of waterproofing and moisture proof. "Wang Aimin bluntly said that the SMD LED display will be the best alternative to outdoor direct plugging. This trend is increasingly recognized by the majority of application vendors. Overcoming technical difficulties has become a hot topic of competition for the current enterprise.

Since 2013, Intel has made great efforts in the field of outdoor surface-mount products, and this market is also a market that Intel is looking for. In addition, Intel has been deeply involved in the display of LED display package light sources. Intel's promotional slogan is "When black becomes a force, perfect display is no longer a kind of embarrassment." Its main products SMD3535 black front products and SMD2020 black rhyme products are named in black, which reflects the British To pay attention to product contrast. Wang Aimin believes that the most important essence of LED display is display, and the display effect is directly reflected in the package light source. Therefore, Intel has not simply pursued the brightness and gray scale of the lamp bead, and more considerations. The display effect of the LED display in practical applications. “For example, the black rhyme 2020 lamp is suitable for ultra-high-density indoor display, which not only improves the contrast ratio of the traditional lamp bead by more than 30%, but also uses the hidden design of the PIN pin to effectively reduce the reflection.”

Wang Aimin said that the lamp-free lamp made by the packaging factory is the most basic requirement. What is more important is how to make the lamp bead meet the needs of the LED display as a display device. To this end, Intel has put forward the slogan of "understand the screen and understand the light", and strengthen the research and development of the display effect.

Of course, compared to ordinary models, outdoor surface mount and high-contrast package products are slightly more prominent in price, but “does not affect sales, but is also an important contributor to company performance.” Wang Aimin said with a smile, “High contrast is One of the trends in the future development of LED displays, outdoor surface mount products are a new force. At present, as long as it can continue to give strength to product stability, its market prospects are beyond doubt."

For the packaging industry, Intel's growth time is not long, and the seniority is considered a newcomer. However, Intel's stamina is very strong, and it persists in the LED display industry when it is weathered, and has explored its own LED SMD display solution to improve the applicability of high-density display and full-outdoor display. . It is worth noting that Intel has carried out a series of reforms this year. Both the sales direction and the internal adjustment of the company have different strategies. This is also the adjustment made by the packaging companies in following the changes in the market. Whether this change can achieve the longer-term vision of Intel will require Intel to come up with actual results to prove it.