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At present, in China, enterprises must produce internet TV set-top boxes according to the requirements of the operation and management requirements of the Internet TV licensees issued by the SARFT in 2011 (ie Document No. 181), and can only be approved by the former SARFT. Business cooperation, through the licensing and broadcasting platform of the licensee to deliver the content to the TV. At present, there are less than 10 domestic units that have obtained Internet TV licenses. For example, CIBN, BesTV, Hua Digital Media, etc. 
When interviewed by a reporter from the China Intellectual Property News, the person in charge of Ovie Cloud Network stated that at present, China’s smart TV (including Internet TV) has a guaranteed capacity of over 100 million units, which has become the standard for Chinese families. With the continuous increase in the activeness of users, the video content, applications, and value-added services that they carry have tremendous room for profitability and imagination. The “living room economy†ecology built around smart TVs is also increasingly being shaped.
Specifically, the above-mentioned person in charge stated that, first of all, around the Internet TV, family members each have a lot of entertainment and other activities, and consumer demand for genuine content is very strong; secondly, Internet TV is the Internet entrance of the living room and holds large The distribution of screen traffic implies an increase in the likelihood of liquidation. Third, television manufacturers have accumulated a large number of operational users, and the potential for data mining is enormous.
"So, whoever has a huge amount of genuine content, platforms, basic applications and end-products will be able to seize the opportunity in the 'living room economy'. The LeTV Group will have an earlier layout in the Internet TV field, not only with its abundant hardware products, if any. Its own brand of Internet TV, LeTV Super TV, Internet set-top box, etc., and the acquisition of the United States’s largest smart TV manufacturer Vizio, also has a wealth of genuine content system, after breaking the risk of Internet license cooperation policy, it is remaking 'living room economy' In addition, the smart hardware industry is expected to be refreshed."
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
LeTV and CIBN license cooperation approved smart terminal market structure is expected to reshuffle
The reporter learned from LeEco Group that, recently, the State Press, Publication, Radio, Film and Television Administration approved LeTV and China International Radio to enter into cooperation on Internet TV licenses, and all users on LeTV Internet TV platform moved to China International Broadcasting Corporation Internet TV (CIBN Internet TV). ) Integrated platform, users of LeTV's original Internet TV platform will continue to receive legal and compliant genuine content services provided by CIBN Internet TV. Industry insiders analyzed that the cooperation between the two parties means that in the future, LeTV will not only continue to provide more new products, highlight the combination of hardware and copyright content, and, in addition, the previous encounter with the market due to the issue of Internet licenses will also restore the box of Waterloo. Normal sales, for Le Vision Group, which has been implementing the "platform + content + terminal + application" full-scale industrial chain strategy, will be beneficial to the promotion of its large-screen ecological business. In the industry as a whole, it will have a significant impact on the market landscape of Internet smart terminals, including existing TV set-top boxes. However, in actual operations, cooperation with these licensees is required, and there is a high requirement for the qualification of smart terminal manufacturers. Many smart hardware manufacturers have been striving for cooperation with licensees for a long period of time. Take LeTV as an example. A few years ago, it launched the LeTV box product. Originally relying on this smart terminal, it can provide more copyrighted content to consumers through different platforms. However, because there has been no cooperation between licensees, LeTV This business has been on hold for a long time. In view of many people, this time, in cooperation with China Radio International, it will significantly increase the sales volume of large-screen Internet smart terminals, including the LeTV box, increase the number of genuine content views and opportunities for liquidation, and further increase the Internet TV set-top box market. The shuffle buried his foreshadowing.