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During the period, Lin Jilin, general manager of Mulinsen Lighting, Lin Yifeng, Chairman of Zhouming Technology, He Wenming, Chairman of Wanbang Optoelectronics, Nie Pengxiang, President of Reed Testing, Zhou Xuejun, Marketing Director of Philips Lumileds Asia, Lu Weidong, General Manager of Yuanhui Optoelectronics Marketing, and Assistant General Manager of Guoxing Optoelectronics Co., Ltd. Xu Zhenfeng, deputy general manager of the lighting branch, expressed their views on channel strategy and development methods. 
(Zhang Mingfeng, Chairman of Zhou Ming Technology)
Zhou Ming is doing e-commerce in channel innovation. In e-commerce, we propose the concept of cloud business. In the era of mobile Internet, the price of QR code will break the original commercial chain, the integration of online and offline, the same price online and offline. Lighting manufacturers need to start dual engines in the era of e-commerce, and some companies have closed stores in big cities. The previous practice is not suitable for the current era. This is a challenge for traditional lighting and an opportunity for LED lighting. The most important thing is to start the dual engine, shop under the business plus online, and do it together, so that you can compete better. 
Lin Weifeng: The e-commerce era needs to start a twin engine
“What does LED lighting bring to the channel? How do you turn over the small and medium-sized dealers, from the original second and third lines to a larger level, and the big distributors want to rely on LEDs to achieve its brand transformation, It is full of business opportunities and there is a crisis.†Zheng Liyao, general manager of Gaogong LED, said at the “Channel Strategy†summit by Sunshine Lighting.