The policy stimuli were not affected by the promotion of store sales. Yesterday morning, the Ministry of Commerce held a regular press conference in Beijing. According to the Ministry of Commerce’s monitoring data, sales of household appliances and audio-visual equipment fell by 3.8% year-on-year in the first half of this year. However, with the implementation of energy-saving subsidies for home appliances, home appliances sales decline slowed, sales of home appliances in June fell 1.8%, a decrease of 4.9 percentage points from May.

However, the Daily News reporters visited the market and found that despite Suning’s sales in the United States in the past two months have risen to varying degrees, it seems to have little to do with the introduction of the New Deal. "The current sales increase, most of them rely on promotions." Suning Chongqing company marketing department official said.

Appliance sales have ushered in a decline in the industry. In fact, the overall sales decline in the home appliance industry has already begun to appear in the first quarter of this year.

According to data from Ovid Consulting, the sales of refrigerators in the first quarter of this year were 7.337 million units, down 12.40% year-on-year, and the sales of LCD TVs were 7.6466 million units, down 15.84% year-on-year. The sales of washing machines and air conditioners were 6.602 million units and 5.246 million units respectively. Taiwan, the year-on-year decline was as high as 20.20% and 32.10% respectively.

Liang Zhenpeng, an experienced home appliance industry observer, analyzed in an interview with the Commercial Daily yesterday that there were three main reasons for this industry downturn: On the one hand, the “home appliances going to the countryside” and “replacement for old” policies gradually withdrew from the end of last year, and to some extent overdrawn the consumption at the beginning of the year. Share; Secondly, new home appliance consumption patterns such as internet and TV shopping have divided market share; in addition, many factors such as the increase in labor prices and logistics costs have been superimposed.

"Home Appliances to the Countryside" will exit Chongqing in November, "The most critical thing is the direction of 'home appliances to the countryside' policy, because the policy on the purchase of home appliances to achieve a degree of subsidy of more than 10%, its life span directly affects the sales of home appliances market Liang Zhenpeng said.

The policy on home appliances to the countryside took the lead in exiting the first batch of experimental areas such as Shandong, Henan and Sichuan from November last year. According to the data monitored by the Ministry of Commerce, this directly led to a 28% year-on-year drop in the total sales of home appliances in these areas in December last year. In January this year, the decline further expanded to 32.5%.

"'Home Appliances to the countryside' policy is initially scheduled to exit the Chongqing market in November this year." Chongqing City Business Council home appliances related person in charge yesterday told the Commercial Daily reporter.

In fact, in order to make up for the impact of the "home appliances going to the countryside" policy, as early as January 5 this year, Minister of Commerce Chen Deming pointed out at the National Business Work Conference that the Ministry of Commerce will promptly study and formulate the alternative connection policy.

“But the new energy-saving subsidies introduced in June this year are not going to force.” Liang Zhenpeng said, “Compared to before, the New Deal’s subsidy for home appliance purchases has been reduced to more than half.”

Promoting sales depends on promotions Although the Ministry of Commerce released data yesterday, with the introduction of the New Deal, the household electrical appliance industry sales decline temporarily eased, but the Commercial Daily reporter visited the United States and Suning a number of terminal stores found that the effect of the New Deal does not seem ideal.

"In the past two months, the overall sales of our appliances have indeed increased by more than 20%." Jiangnan, the head of the Suning Appliance Marketing Department, said in an interview with the Commercial Daily yesterday, "But it has little to do with the New Deal and the source of sales growth Mainly the recent large-scale activities. In addition, the opening of the new IPad booking has also brought about a great improvement in our passenger traffic, which translates into sales of home appliances."

The person in charge of Gome also stated: “Recent sales have actually increased recently, but mainly because we reopened Shapingba Liyang Store, and we have frequently launched highly promotional activities in the past month. The New Deal has not produced too much sales for us. influences."

Relevant news Energy-saving appliances are selling at a high price. Saving electricity costs is hard to come by. From June 1, the New Energy Home Appliances Energy-Saving Policy is implemented. After more than a month, a survey by the reporter found that many people think that the high price of energy-saving appliances, the savings in electricity costs are insignificant, they are still more inclined to cheap non-energy-saving appliances.

A Jiangbei consumer calculated the accounts in front of the refrigerator counter to the Commercial Daily reporter. Taking the refrigerator as an example, the US-based BCD550 litre-class one-level energy-saving refrigerator sells for 7,999 yuan, after removing 400 yuan of energy-saving subsidies, it was sold last. Price 7599 yuan; while the other does not enjoy energy-saving subsidies of the United States BCD550 liters of secondary refrigerators price is 6599 yuan. The price difference between energy-saving refrigerators and ordinary refrigerators amounts to 1,000 yuan.

“Energy-saving refrigerators consume 0.88 degrees per day, ordinary refrigerators consume 1.38 degrees per day, and can save about 182 kWh of electricity each year. According to the electricity price, it can save tens of dollars, which means that I need to use this refrigerator at least. More than ten years ago, we can earn the difference back. It looks like a discount, but it is actually not affordable."

In addition, a number of consumers also said that although subsidies for energy-saving products, but even after the subsidy price is higher than the average product a large part, it will not be the first choice for the purchase of home appliances.