A few days ago, the industry event "2013 Consumer Electronics Application and Technology Development Forum-xPad and Tablet Symposium" co-sponsored by Shenzhen Semiconductor Association and Sida Media Co., Ltd. was successfully concluded in Shenzhen. Unlike previous issues, which mainly focused on the main chip and hardware solutions, the lineup of speakers at this event saw the presence of more software and downstream machine brand manufacturers, such as Jiangsu Runhe Software, Beijing Leto Technology and Huawei Terminal Co., Ltd. In addition, the speeches of key supporting technology manufacturers such as touch screens and MEMS triggered a hot discussion on how to achieve product differentiation. Of course, Amlogic's new quad-core platform and the strong "invasion" of Qualcomm, the mainstream mobile phone platform vendor in the past, with the "Snapdragon" processor have also caused widespread concern and thought in the industry on the future trend of multi-core wars and mobile phone cross-border products. Figure 1: Zhou Laiping, industry analyst of Sida Media Co., Ltd., attended the meeting and delivered a speech. The above-mentioned new trends in the tablet PC industry actually reflect the reform and challenges facing the electronics industry in China and the world from one aspect, as mentioned by Zhou Laiping, an industry analyst at Shenzhen Sida Media Co., Ltd .: "The traditional hardware-centric model has created the glory of the Pearl River Delta cottage and even the Chinese electronics industry, but now the emerging electronics industry model is dominated by innovative application software and content / business models, and hardware design only provides a most basic Realizing the platform, the proportion is getting smaller and smaller. The cottage electronics industry model is in urgent need of transformation and finding a way out, especially the consumer electronics manufacturing industry chain. Cooperation is the key to long-term vitality. " Jumping out of the "well of death", how can domestic tablets continue to develop vitality Data from major research and analysis institutions all show that China's shipments of white-brand tablet PCs accounted for half of the global market in 2012 and developed rapidly. In his speech, Zhou Laiping combined the famous "technology adoption life cycle curve" and "well of death" to analyze several reasons why the Chinese tablet computer industry has been vigorous in recent years: 1. Correct positioning of low-end products; 2. The maturity of production technology: Solve the problem of production through rate; solve the problem of repair rate; solve the EMC / EMI design problem 3. Mature supply chain: the maturity of the main control platform that matches the positioning; the mature supply of touch screens, including the emergence of new technologies, has broken the bottleneck of the supply of touch screens! There is also the maturity of the Andriod4.0 operating system. He also particularly praised the breakthrough in the key technology of local mobile processors. Indeed, from the full penetration of single-core products such as Quanzhi and Rockchip in 2011, to the massive deployment of dual-core platforms of Rockchip, Jingchen and Infront Micro in the first half of 2012, and then to the second half of 2012 The quad-core processor will work collectively. The quality and user experience of domestic processors have met the requirements of consumer electronics products. The processor bottleneck has broken through. Of course, he added that the domestic quad-core platform also has software optimization and user experience. needs improvement. It is the domestic manufacturers that can quickly respond to market demands and support the launch of products by solution companies, which has promoted the rapid production of domestic mobile processors; and the maturity of the industry chain of peripheral key devices such as display screens, driver chips, power management, and MEMS sensors has also affected local tablets. The rapid development of China has played a key role. As for the technology development trend and industry opportunities of the tablet PC industry in 2013, Zhou Laiping shared his views: 1. It is expected that after the A15 quad-core, the multi-core competition will slow down, and more competition will be reflected in system optimization and application development, while GPU / peripheral applications / sensing technology / human-computer interaction will be the direction of competition; 2. Samsung / Qualcomm / Apple / Nvidia continue to dominate the mid-to-high-end market, Quanzhi, Rockchip, Juli, etc. continue to dominate the domestic mid-to-low-end market, with single-core shipments concentrated in the ultra-low-end and industry markets; 3. The degree of SOC integration is getting higher and higher, and the domestic application processor will integrate RF and wireless communication baseband in the next step. It is expected that the call tablet computer will occupy more than 30% of the market share in 2013; 4. IPS (AMOLED) capacitive screen gradually replaces TFT, capacitive touch TP is replaced by OGS; meanwhile, HD ReTIna retina technology will popularize mainstream flat panel 5. In terms of touch technology, new touch technologies such as electromagnetic touch, floating touch, and gloved touch have emerged; 6. Peripheral interaction / wearable smart electronic devices based on smartphones / tablets may develop (smart watches, wrists, bracelets, smart glasses, sports and health equipment, etc.). Analyst Zhou Laiping pointed out that although the shipment situation of white-brand (cottage) tablet PCs based on domestic processors in 2012 was gratifying (conservative statistics exceed 70 million units), China ’s tablet PC manufacturers may be integrated since 2013 Brand manufacturers may appear, and the next marketing selling point of the tablet will focus on the brand and user experience.
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