After the Frankfurt Lighting Fair, the recent lighting companies in China were expelled from the exhibition and talked about the street. National brands regard Chinese merchants as “highly dangerous people”, and in addition to making logos that are not allowed to be photographed, they even directly refuse Chinese visitors to enter the exhibition. However, compared with the general public who are boiling their opinions and overflowing with comments, the innermost feelings and humiliation are nothing more than the domestic group of LED lighting entrepreneurs. However, it also maps to a real status quo. Many of the developments of Chinese companies are based on the lack of innovative technologies, and lack of layout in patents. They accidentally fall into the scope of other people's rights protection. "There are no products" has exposed the weakness of China's LED lighting business development over the years.

First, the LED lighting company "difficult to love" the Frankfurt Fair is a global feast, but few Chinese companies are able to enter the international brand Pavilion. This is because the entire Chinese lighting industry is mostly a manufacturing company and has been processing downstream, and the reasons for core light sources, electrical appliances, light distribution, and lighting solutions are among the strong in foreign countries.

Phenomenon 1: Find foreign agents or registered brands abroad;

For domestic enterprises to participate in overseas exhibitions, they need to pass their own agents or register their brands abroad. This has certain restrictions on the establishment of corporate brands and the development of inherent brands.

Phenomenon 2: The local-level advertising of Oupu and other companies can hardly see the products at the booth;

According to the survey, when large-scale domestic enterprises such as Oupu participated in the exhibition in Frankfurt, they could barely see the products at the booth, and the heavy gold was only to promote the brand image. On the one hand, all sorts of regulations and strict scrutiny of foreign exhibitions are scrutinized. On the other hand, it also reflects the importance of enterprises in shaping brands abroad.

Phenomenon 3: Mulinsen is unable to get a large booth, relying on hanging several lamps and wall painting decoration;

Compared to domestic exhibitions, the scene of the company's large-scale layout. Foreign exhibitions have caused public LED lighting companies to shake their heads and sigh. Unable to get a big show, just appeared in a corner. Arrangement is not able to flex its muscles, and it is only possible to carry out the suspension and image promotion of several lamps.

The rapid development of China's LED lighting industry has naturally exposed many problems. For example, the industrial base is weak, followed suit, patent awareness is not strong, low-cost competition, low start, coupled with the shackles of the corporate system and the overheating of industrial policies, so that China has become a big country of LED lighting products and far from a strong country. If this status quo continues, there will be a serious crisis in China's LED lighting industry.

Second, there is no product brandless patents do not pay attention to R & D investment Chinese LED lighting companies in the international market has always faced a "goods without license" role, the lack of core chip technology also allows domestic companies often encounter patent restrictions. Experts and scholars have pointed out that the development of LED lighting companies in China requires the integration of multiple disciplines, and that “intelligent lighting” will be an opportunity for the company's future development.