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Note: The market share of each brand is mainly obtained through the monthly annual sales data and market coverage rate of domestic large-scale retail enterprises. It does not mean that the brand passes sales data of other marketing methods and other channels.
In 2015, the top ten brands in China's color TV industry are: Samsung, Sharp, Hisense, Skyworth, Sony, TCL, Changhong, Konka, LG and Haier. Judging from the brand monitoring situation, Samsung, Sharp and Hisense are the three best-selling brands. The market share of the top ten brands in the color TV market is about 92%, and the market concentration is relatively high.
1, Samsung 
Samsung Electronics Co., Ltd. is the largest company in Korea, and its business covers multiple fields, including semiconductors, mobile phones, monitors, notebooks, televisions, refrigerators, air conditioners, digital video cameras, and IT products. Samsung Electronics maintains a leading position in the world market in nearly 20 kinds of products, including dynamic memory, static memory, CDMA mobile phones, computer monitors, LCD TVs, and color TV sets.
Sharp 
Sharp Corporation is a Japanese electrical and electronics company founded in 1912 by the founder Hiroshi Tokugawa, headquartered in Osaka, Japan. Since Sharp launched its business from radio and solar cells to liquid crystal displays, Sharp has launched several "first in Japan" and "first in the world" products. At present, Sharp is now operating in 26 countries and 64 regions in the world. It is a large-scale integrated electronic information company. 3, Hisense 
Hisense Group is the only enterprise group in China that holds three famous Chinese trademarks: Hisense, Kelon, and Rongsheng. Hisense TV's ULED technology, which was developed over the past three years, takes LED TV image quality to a new level. Hisense owns two companies, namely Hisense Electric and Hisense Kelon, which are listed in Shanghai, Shenzhen and Hong Kong respectively. Hisense currently has 16 branches overseas to implement localized operations, 5 production bases to implement regional production, 7 R&D centers in the US and Europe, and the introduction of high-end talents to the world and the promotion of domestic design and R&D personnel.†go out". Overseas branches cover the global markets of the Americas, Europe, Africa, the Middle East, Australia, and Southeast Asia, and the products are exported to more than 130 countries and regions.
4, Skyworth 
Skyworth was established in 1988. After 28 years of hard work, Skyworth has grown into a renowned Chinese home appliance giant. In 2006, the Group achieved annual sales of HK$12.56 billion. The export value continued to rank among the country's leading players for 9 years and successfully entered the world's color TV. Ranked among the top ten brands, it has become China's top 100 electronics company ranked in the top 16 outstanding enterprises. Skyworth Group is headquartered in Skyworth Building in Shenzhen Nanshan Hi-tech Park. The production, research and research base is located in Bao'an District, Shenzhen. Its marketing offices are located all over the world. The total number of employees is nearly 38,000.
5, Sony 
Sony is a world-renowned large-scale comprehensive multinational enterprise group in Japan. Sony is the world leader in audiovisual, electronic games, communications products and information technology. It is the pioneer of the world’s first portable digital products, one of the world’s largest electronics manufacturers, and one of the world’s top three video game giants. One of the six Hollywood studios in the United States.
6, TCL 
Founded in 1981, TCL Group Co., Ltd. is a global group of intelligent product manufacturing and Internet application service companies. Its predecessor is TTK Home Appliances (Huizhou) Co., Ltd., one of the first 13 joint ventures in China, engaged in the production of audio tapes, and later expanded to telephones, televisions, mobile phones, refrigerators, washing machines, air conditioners, small household appliances, and LCD panels. And other fields. The group has more than 80,000 employees, 23 research and development institutions, 21 manufacturing bases, sales agencies in more than 80 countries and regions, and operations in more than 160 countries and regions.
7. Changhong 
Founded in 1958, Sichuan Changhong Electronic Holdings Group Co., Ltd. has become a comprehensive multinational enterprise group integrating military industry, consumer electronics, and core device R&D and manufacturing from military industry, color TV, and multiple development of information electronics. We are advancing towards globally competitive information appliance content and service providers.
8, Konka 
Founded on May 21, 1980, Konka Group was formerly known as “Guangdong Guangming Overseas Chinese Electronic Industrial Companyâ€. It was the first Sino-foreign joint venture electronic enterprise that was born after China’s reform and opening up. Konka Group is mainly engaged in color television sets, mobile phones, and white goods. The R&D, manufacturing and sales of life appliances, LEDs, set-top boxes and related products, as well as supporting services such as precision molds, injection molded parts, high-frequency heads, printed boards, transformers and mobile phone batteries, are leading electronic information companies in China.
9, LG 
Korea LG Group was established in Seoul, South Korea, in 1947. It is located at No. 20 Kojima-dong, Yeongdeungpo-gu, Seoul. It is an international enterprise group that leads the world's industrial development. LG Group currently has more than 300 overseas offices in 171 countries and regions. The business area covers chemical energy, electronics, communications and services.
10, Haier 
Haier Group started its business in 1984 and is the world's largest brand of home appliances, founded in Qingdao. Since the establishment of the company, Haier has persisted in the innovation system that focuses on user needs to drive sustainable and healthy development of the company. It has grown from a small, insolvent and collectively-owned factory to become the world's largest brand of home appliances.
Top Ten Color TV Sets in China
Judging from the brand monitoring situation, the market concentration of color TV in China is relatively high, and the market share of the top ten brands in the color TV market is about 92%. Samsung, Sharp and Hisense have become the top three best-selling brands. Through the monitoring of the sales data of large retail companies across the country, the top ten brands of color TV in China are ranked as follows:
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