In the past year, the most exciting changes in the VR/AR industry have come not from the gaming industry but from handset manufacturers. This summer, Apple and Google released new technologies called ARKit and ARCore, respectively. These new technologies are designed to help iPhones and iPads, or any device powered by Google's Android software. They can combine real-world and computer-generated images. stand up. According to the latest report issued by market research agency Digi-capital, the VR/AR investment market is currently undergoing a transitional period, and the focus of market investment is shifting from the high-end VR field to the mobile AR field. The report shows that from the year before to the third quarter of this year, a total of $18 billion was invested in 27 VR/AR sectors, of which $300 million was spent in the third quarter. Many application developers stated that they are excited about AR technology and believe it may prompt people to eventually purchase VR systems. This is because the AR game PokemonGo caused embarrassment last year. It can make people more comfortable using more immersive applications, and they are just part of VR. The AR can be implemented directly through smartphones. Consumers can enjoy the changes that AR brings to their lives without having to purchase expensive helmets or using a cable to connect computers. It is also a great innovation and highly sought after, which, to some extent, also promotes the rapid development of AR technology. In 2015, after Microsoft introduced HoloLens glasses, it made a lot of publicity on augmented reality, and the company thinks that such wearable devices will eventually replace mobile phones. Since the launch of the Lumia 950 in 2015, Microsoft has not withdrawn any of its flagship phones equipped with Windows10Mobile. The recent price cuts for Elitex3 also indicate that HP has given up its ambitions. Some Microsoft executives previously stated that Windows10Mobile is not the real core, and the company will increase its efforts on the release of iPhone and Android applications. In October's Windows 10 software update, Microsoft worked with equipment manufacturers such as Lenovo, Dell, Hewlett-Packard, Acer and Samsung to develop a helmet based on its design. When they started selling on October 17, the price was only $300. Brian Blau, an analyst at market research firm Gartner, said: "There are some games worth looking forward to. If you don't have a vibrant ecosystem, these games are hard to do their best." Google and Apple also built augmented reality technologies on the Android and iOS platforms, respectively, and these platforms may become the entry point for Microsoft to enter the field of augmented reality in the future. For iPhone and Android developers, adding augmented reality to apps and promoting them is relatively easy. In contrast, due to the absence of its own operating system, Microsoft may be left behind by these two companies. For AR, a brand-new consumer market, the realization of the business model still has such a large exploration space. With core technologies as the support, technologies, software, hardware, and content are combined to become consumers' driving force. Scott Montgomerie, the head of training simulator maker ScopeAR, said: “We have finally reached the tipping point and I think that technology can already create a good user experience.†For companies, covering information in the real world can help with training. Employees are familiar with multi-million dollar equipment such as oil rigs and rock drills. Currently, Apple, Google and FaceBook have already actively developed AR mobile applications, and Apple has adopted the AR function in the iOS11 operating system. This also means that the AR function has not been widely used in smart phones. Will be able to subvert our existing lifestyle. Neodymium 6.5 Inch,Mid-Range Speaker,Pro Audio Midrange,Mid Range Pro Audio Speaker Guangzhou BMY Electronic Limited company , https://www.bmy-speakers.com
