It is understood that the washing machine business has been active recently.

Candy-Jin Ling busy expanding production

Pang Hong, director of the Canada-Guangzhou joint venture project of Candy-Gazelle China, and China’s director of the Greater China Region, Pang Hong, told China National Grid that CANDY, Jinling’s Jiangmen washing machine factory was officially opened this month with a designed annual production capacity of 5 million units, and will produce drums and waves at the same time. Wheel washing machines, the first phase of production capacity is 3 million units, is expected to release capacity in the second half of next year.

According to Pang Hong, more than half of the washing machines of the Canada-Jin Ling joint venture are exported, but domestic sales are currently planned to expand. “We believe that the market share of drum washing machines will increase steadily and steadily next year, and the market will enter the upgrading stage. The company will do capacity expansion measures. To meet the market demand next year, Pang Hong is relatively optimistic about the washing machine market next year's optimistic expectations.

Industry online monitoring data show that in September this year, the domestic sales of drum washing machines reached a record high, with 1.312 million units of production, a year-on-year increase of 7%; total sales volume was 13.51 million units, a year-on-year increase of 14.7%. Among them, 613,000 units were sold domestically, a year-on-year increase of 7.8%, and exports were 738,000 units, a year-on-year increase of 18.2%.

Pang Hong said that from the market data in the first half of this year, the sales of refrigerators and air conditioners in white goods had a two-digit decline, and the decline in washing machines was relatively small. By the second half of the year, the market began to warm up overall, while the raw material costs are currently low. The demand for the property market is also recovering. All these have created a positive situation for next year's sales.

In the third quarter of this year, household appliances industry inventory, orders and other indicators showed signs of recovery, the overall production and sales of the washing machine market have also been picked up, in August the beginning of washing machine season began to shake off the off-season, in September was really "breathing" opportunities. Industry online monitoring data show that in August, the total domestic washing machine output was 4.958 million units, down 1.43% year-on-year; the total sales volume was 4.73 million units, down 3.7% year-on-year, and the total output of the industry was slightly higher than the shipment, indicating that companies are also coming for the coming Autumn and winter initial stocking. By September, the total output was 5.799 million units, up 10.0%; the total sales volume was 5.613 million units, up 6.6% year-on-year. Among them, domestic shipments reached 3.643 million units, up by 1.4% year-on-year and by 21.7% from the previous quarter.

Hefei Sanyo multi-channel force

Active stocking and capacity expansion in corporate behavior are on the one hand, and on the other hand, efforts are being made to strengthen channel capabilities. Zhang Rongzhong, vice president of Hefei Rongshida Sanyo Electric, said in an interview with China National Grid last week that “in the terminal segment, Sanyo’s overall marketing strategy will be multi-channel efforts next year.”

Zhang Rongzhong introduced that, on the one hand, the first and second markets will continue to use the mainstream chain channels such as Gome and Suning as the main attack course; on the other hand, in the third and fourth level markets, Sanyo’s Emperor’s ice-washing micro-products and other small products will be strengthened. The construction of home appliance stores will also strengthen the sales of the B2C e-commerce platform.

According to third-party data, Sanyo Washing Machine currently ranks in the top three positions in the industry, and Zhang Rongzhong said that he is entering the second place. In the segment of the frequency conversion high-end washing machine, Sanyo has been the industry leader for three consecutive years. According to Zhang Rongzhong, the company’s launch of the Emperor’s brand will be used as a high-end series of Sanyo washing machines, and will also be sold as an independent brand of washing machine products. At present, the mid-to-high end of Sanyo Timor has accounted for more than 30% of its entire washing machine series. The washing machine of the Emperor's brand has begun to be marketed, and it is expected to have around 500,000 units of sales by the end of the year.

The beautiful cygnets soar to quality

This year, due to large-scale adjustment of the Group, it caused the sales of white electricity to fall, becoming the most attractive for the industry, and it also began to transform into a quality-improving direction in washing machines.

Responsible person of the United States said to China National Grid that Little Swan Washing Machine's market this year decreased slightly year-on-year. On the one hand, external factors were affected by the unfavorable factors of the overall economic environment. On the other hand, the company began to actively promote business transformation from the second half of last year. The "profit growth-oriented" transformation.

“You can see that after the transformation, the market share of Little Swan has basically remained unchanged from last year, and the quality of operations and profitability have been effectively improved. The input and output efficiency of resources has also been further improved, and future development will be more stable.” The person in charge said.

The three quarterly reports disclosed by Little Swan earlier showed that operating income in the third quarter was 1.473 billion yuan, down 43.71% year-on-year, and the decline rate continued to narrow over the previous two quarters. The net profit attributable to shareholders of listed companies was 95.34 million yuan, a year-on-year decline of 32.84%. The second quarter was basically flat, with a month-on-month decline of 1.37%, narrower than the second quarter.

According to the person in charge of the United States, since the start of the peak season of the washing machine market in the second half of this year, Little Swan has made significant achievements in product R&D, quality improvement, channel development, and customer management. In particular, this year's newly launched Little Swan iAdd automatic delivery washing machine, application of high-tech intelligent systems, product lines covering roller, pulsator a variety of products, is the transformation of green environmental protection, health and intelligent washing trend, but also to promote the optimization of the US product line structure High value-added products.

Little Swan's promotion of product structure optimization has brought about an improvement in profitability. In its third quarter report, the company disclosed that the company's gross profit margin continued to increase in the first three quarters, with gross profit margin of 22.48% in the third quarter and cumulative gross margin of 22.04% in the first three quarters. They were 8.94 and 5.57 percentage points higher than the same period of last year, respectively, and they were all near three-year highs.