According to the information released by WeChat at present, the fee charged is a certification fee, a one-off fee of 300 yuan, and the success of the certification is charged. The recipient is a non-corporate public account and does not include government departments.

As for why non-corporate users, it is estimated that soon a public account charging policy for companies will be introduced. This may be the initial business path of WeChat.

This round of mandatory "certification" charges will surely cause a lot of trouble. This is especially true for background programs. It forces the majority of "three nos" from the media to check the "artist" option in the category. Haha!

For the authentication before WeChat, in fact, there have been many criticisms from Fangfang. On the one hand, for some friends and relatives of Tencent, the authentication and function opening are all “back doors”, such as Nanpai Uncle, Chen Kun, and Caitou, etc.; On the other hand, for many people who do not have access, the certified price of the WeChat public account has also been tensed to tens of thousands. Of course, for the individual WeChat public account operated by the individual, whether or not the fee is a problem is not significant.

However, the confusion in the WeChat certification system may be eased through this round of charges.

Wechat said that the certification fee is a third-party fee, according to WeChat data, there are currently more than 2 million WeChat public accounts, if there is one-tenth of the account has certification and annual needs, about the annual cost is 200,000 * 300=60 million..

This figure is not small, and some of them are not included in the enterprise users, it is estimated that corporate users of the certification and function opening should be higher than this figure, then if the charges for corporate certification are also estimated, the overall budget of this It is 1 billion.. After deducting the agency fees of ordinary third-party companies, WeChat gets almost 50 million yuan of revenue. This figure can give the WeChat team a year-end bonus.

The exploration of the business model before WeChat included face charges, game promotion, payment attempts, and e-commerce and advertising. However, they have not yet entered a wide range of applications. However, from the current rhythm, we are increasingly trying to commercialize WeChat on a large scale. It's near.

Based on the rumors that Zhang Xiaolong was overrun, WeChat's position within Tencent is thought-provoking. It is important to continue to maintain users first, or to quickly realize commercialization. It may be more than just a multiple-choice question for WeChat.

Judging from the process of commercialization, WeChat and the same line from the East have a similar rhythm. Based on facial charges and corporate charges and game promotion, Line's attempt to commercialize has been relatively aggressive.

And whatsapp, a similar product, is more powerful but has been more cautious in commercialization. The previous data is that the total number of active users has reached 400 million, and the total number of messages sent by users daily reaches 16 billion; while maintaining prudent commercialization, Keeping the team small and beautiful, whatsapp currently has less than 50 employees.

It's hard to say whether aggressive and conservative commercialization will lead to some sort of differentiation, but end-user choice will represent the choice of business.

Of course, there is a wall separated, WeChat is currently the top card in the country.

It is possible to compare the business path of Weibo, games and members, Sina Weibo's attempt has slightly failed; and advertising and e-commerce are still in an attempt stage, but overall, the commercial environment of Weibo is improving. , but the path toward personal charges did not really go through (more headlines and the like are currently trying out new ones?), and the attraction of products for corporate fees is not big enough for companies - especially, Sina Weibo is The best days have not been remembered through careful charging. This has also led to the existence of a gray industrial chain for corporate and personal microblogging certification.

For the WeChat slot, the increase in the product's processes and functions does not seem to be planned. However, when the red chicken is arrogant, most of the users are forgiven.

Finally, custom menus or WeChat payment are dispensable to me, especially in the case of many free or such resources. It is too lazy to pay for this resource; but for quite a few In terms of the subscription number, it is valuable to get the same treatment as the service number, even if it is charged a certain fee.

There is no harm without buying and selling, and no charging without demand. That's it.