As for the term "hidden rules", I believe that most people can understand. As the name implies, there are some black box operation rules and principles that are unwritten or unseen. The hidden rules are hidden under the formal rules, but in reality. It governs the behavior and thinking of many people. This vocabulary was first popular in the entertainment industry. N years ago, in some newspaper entertainment pages or on the Internet, it was always said that a certain star was "hidden", and even later, some so-called stars or the so-called star "station" that was emerging Come out to reveal the details of some "hidden rules", regardless of the "hidden" people or "hidden" people are really a fire, at least in terms of exposure to achieve the desired effect.

In today's results-oriented world of social values, as long as the goal is achieved, many people can indiscriminately ingest and reach. In fact, such thinking and behavior can easily be mistaken into a minefield, because the expansion of selfish desires is contrary to nature. Laws and rules, like wild horses that are dislocated, accidentally slammed the mines in the rush, or fell into the cliff.

Is there any "hidden rules" in the lighting industry? It is an indisputable fact that you don't have to answer them. Any industry has its own way. We analyze the unspoken rules of the industry. We don’t want to touch the nerves of certain enterprises or industries. We hope to sort out and standardize the problems in the industry, and warn them to some extent. Corrected.

Below I will list some of the current status of our lighting industry. I don't know if they are called "hidden rules", but at least they can present some problems from the surface, touching the cognition and senses of some people. ——

First, plagiarism into the wind, I do not know who is Li Wei, who is Li Gui

In the lighting industry, the so-called original spirit is just a good expectation. Many companies start from imitation to development, and they form an inherent inertia regardless of thinking and production. If the scale of the enterprise is small, it will sneak out the products of domestic counterparts; if the scale of the enterprise is slightly larger, they may extend their sense of touch to their foreign counterparts, so that the Milan Lighting Exhibition will maintain a high degree of vigilance and prevention for the Asians participating in the exhibition. These products produced by plagiarism are the same as a child born to a mother. The illegitimate child and the main room are all carved out by a model. It is naturally difficult to distinguish each other.

Second, the virtual high price makes people's eyes blurred and walks into the trap

The false high price is not an open secret among the insiders. The lighting product itself is not a circulation type stereotyped product. It may have a little bit of home art, so it is difficult for dealers or manufacturers to achieve the price. . This provides manufacturers and dealers with a space to play. In the ancient town, if you buy the lamps at the price tag on the label, then you are absolutely a fool. According to friends in the industry, the price tag is just a scorpion, the price of more than 1000 lights, you can take the fraction of it may be the actual price. According to this statement, it can be imagined how much the so-called price is so much. In fact, the virtual high price is not just the manufacturer, the dealer also draws the gourd.

Third, energy-saving lamps for the "section" money, virtual standard power Mengkejia

In the field of domestic energy-saving lamp production, almost every company will play the so-called pure three primary colors, how much energy-saving standards, and how much service life, it seems that everyone's quality is at the same level. More serious is that many companies in order to pursue the maximum profit, originally 30 watts said 60 watts, 5 watts said 15 watts, anyway, the people do not understand these words, can be a family is a family. The higher the power of the energy-saving lamp, the higher the price. In the case of increasingly competitive energy-saving lamps, the false report power has become another weight of the manufacturer.

Fourth, buy a lamp only buy brackets, lamp beads, light source self-matching

This phenomenon may be concentrated on some dealers who have entered the market for a number of years. These old fox-type dealers have touched the industry very thoroughly, and the product cost is even worse than the manufacturers. Therefore, in order to chase the maximum profit, they often buy lighting products. Only buy brackets, other lighting accessories and light sources are bought and assembled.

Brackets involve electroplating, hardware, and soldering. Naturally, it is difficult for dealers to get things done, so they start with other accessories to reduce procurement costs.

Five, buy lights without installation, after-sales service is not guaranteed

Lighting products are characteristic products. Installation may require professional installation to achieve results and not to be damaged. These have become a means for sellers to restrict the purchase of lamps to some extent to make extra profits. Lighting products have always had the problem of lack of after-sales service system. This is the weapon that manufacturers and dealers have linked to better serve consumers, but it has finally become an "accomplice" to extract the interests of consumers.

The "hidden rules" of these lighting and lighting industries not only reflect the above points, but there may be more "hidden rules" that have not surfaced. Let the so-called "hidden rules" sink and let the orthodox rules come up. This is the basis for the development of our industry. A good market development order requires everyone to maintain together, which is more conducive to the development of everyone's industry.