The key factor in the popularity of led TV is the price reduction of LED backlight modules. In the first half of 2010, due to the reduction in the number of LED backlights used in TV, the average price of LED backlight modules for 40-inch TVs was $116, and the price difference with CCFL-type TV backlight modules was also reduced to $40; DIGITIMES Research analyst Project manager Lin Fenhui estimates that the average price of LED backlight modules for 40-inch TVs in the second half of 2010 will reach nearly $100.

Lin Fenhui analyzed that in 2010, the global LED TV market is still dominated by international LCD TV brand players, with major players such as Samsung Electronics, LG Electronics, Sony, Toshiba. ), Sharp, Vizio, etc., the planned LED TVs in 2010 accounted for more than 20% of LCD TV shipments.

DIGITIMES Research estimates that the shipments of Korean Samsung and LG Electronics LED TVs will account for 45% of the total global LED TV shipments in 2010, and the Japanese factory will account for approximately 35%.

According to DIGITIMES Research, LED TVs have a large shipment volume, and the common feature is the vertical integration of the LED industry chain. Taking Samsung and LG as an example, the proportion of LED backlights is supplied internally. The main reason is that between 2009 and 2010, Samsung LED organic metal chemical vapor deposition (MOCVD) machines ordered up to 170 units and LG Innotek reached 100 units.

In 2010, from the first- and second-line LED TV industry shipments, the total target will reach 40 million units, but the MOCVD machine will still be delivered for 6 months, and the sapphire substrate will be estimated to be out of stock in the third quarter. Up to 30%, this will cause LED components to be in short supply; DIGITIMES estimates that global LED TV shipments in 2010 was 37.2 million units, with a penetration rate of 21.3%.

Due to the increasing popularity of LED TV, its development process will continue the LED NB step. It is estimated that most of the new models developed by manufacturers in 2012 will belong to LED backlights. Lin Fenhui estimates that the LED TV penetration rate will reach nearly seven. Cheng, and 2012 will also be the first year for LED TV shipments to surpass CCFL-backlit LCD TVs.