In 2014, corporate reorganization, mergers and acquisitions, expansion of production, and the collapse of closures, the industry shuffling has never stopped. The strong may not necessarily be stronger, and the weak may not be eliminated. Industry insiders predict that the LED industry may become the next IC industry and several large companies dominate the market. Domestic enterprises are more like stars, and competition is getting more and more fierce. If you do not go upstream, formulate strategies that suit your own development, or become an outcast in the new era of LED. How can companies meet the challenges and opportunities of 2015? The big LED lighting company big coffee and you talk together 2015.

Product first, focus on market segments

Dong Pei, general manager of Shenzhen Feitai Technology Co., Ltd., said that the company focuses on product innovation, caters to the development of the times, and embraces the Internet economic model. "My 2015 is something different. What I want to do in the year is a big coffee."

Ai Yuanping, Guangzhou Dehao Lighting Equipment Co., Ltd. said that the company focuses on the subdivided areas and sticks to subdividing products.

Shenzhen Haowei Photovoltaic Lighting Co., Ltd. is based on the needs of customers. “The company is rooted in a subdivided industry. After one year of in-depth market research, we have customized 5 core products that meet the real needs of the subdivided industries. The standardized service plan is provided to the customer, which is the finishing touch for the customer's products.” said Yang Wenhui, senior research and development director of Hao Wei.

China’s deputy general manager of the ledil optics company in China, Jiang Chaoze, is also focusing on the creation of core products. “In 2015, there is no need to be very good. It is enough to launch several star products every year.”

Channel maintenance, and strive to develop steadily

Xie Yongjun, chairman of Sichuan Jiuzhou Optoelectronics Technology Co., Ltd., said that he will welcome the company as his own home and devote himself to work in 2015 with the attitude of being a good boss. Whether it is enterprise management or product development, services, etc. In terms of details, we strive for professional precision, steady development, and rejection of impetuousness.

Luo Quanxing, executive vice president of Shanghai Luyuan Electric Co., Ltd., said that in the face of the tide, the company insists on keeping pace with the development trend of the industry; pays attention to channel utilization and services, adjusts and innovates products suitable for the distribution channels of green energy, and optimizes the upstream and downstream industries. Chain accessory.

Jin Qiang, secretary general of the Guizhou Lighting Electrical Appliances Association, bluntly pointed out that in the face of the impact of e-commerce channels, dealers are appealing in the industry. In the future, LED lighting with strength or potential is recommended to become a strong player, even if it is an advantage in a certain sub-sector. There will also be development, otherwise it will become a weak player who is eliminated.

Yan Xiaomin, general manager of Shenzhen Liangbaijia Electronic Technology Co., Ltd. disclosed that in 2015, the company's primary goal was to achieve integration and expand and optimize resources.

Engineering or home lighting market broke out first?

Lu Zefei, vice president of Guangzhou Kemeili Energy Saving Technology Co., Ltd., analyzed the development trend in 2015. With the improvement and implementation of the national standard certification, the market potential of engineering lighting products will be released to a certain extent, while the home improvement product market is not optimistic. , mainly based on the market, the product "into the seat." “Looking at the projects we have contacted, we actually have a certain understanding of LED, but its actual use is not known and we are afraid to take responsibility. But there are more standards and there is a basis for more standards, and the price drop can cover the risk. Therefore, the market potential has emerged.” In terms of distribution channels, there are too many stocks that have settled in the channels, and companies or dealers need time to digest. However, many companies’ new products continue to take the low-cost route, and products continue to enter the market with limited capacity. The consequences can be imagined.

Zhang Dongyuan of Anhui Wanjia Photoelectric Co., Ltd. frankly stated that there is still a need for psychological preparation for the feasibility of adopting the standard to regulate the market in China.

The view of Dai Quanlin, general manager of Marketing Center of Shandong Ebara Lighting Technology Co., Ltd., differs from that of Lu Zefei. In 2015, it will be a year of rapid development of home improvement. In addition to the rural market, LED has gradually penetrated into the home improvement market in the third-tier cities. In terms of distribution channels, mainly based on quantity, and the product cost-effectiveness is higher, but the anti-price capability of the market may become worse and worse. If additional inventory pressure is also a risk, this is actually in conflict with consumers' active consumption of LED. Therefore, taking an innovative middle-to-high end product line may have more opportunities.