Looking back on 2014, all industries have achieved leapfrog development. Here, we have to mention smart homes. The rise of this market has brought new opportunities to domestic and foreign companies. At the beginning of the year, Google bought NEST for $3.2 billion, and Samsung released the Smart Home platform. Then Apple launched the Homekit platform. It is not difficult to see that in the smart home field, foreign giants have already started fierce competition. Looking at the domestic market, traditional software and hardware manufacturers have not shown weakness, Xiaomi, Haier, Tencent, etc. are vying to embrace the smart home. The giants hold the group and play the "soft and hard combination" According to relevant data, by 2018, the total size of the smart home market will reach 71 billion US dollars; in 2018 China's smart home market will reach 139.6 billion yuan. Such a large-scale market is bound to attract a "snack" of enterprises within the circle. Simply from the perspective of smart home, this should be a change in the hardware field, but as the Internet companies become more and more influential in the industry, winning the market must be on both hardware and cloud platforms. In fact, this is not difficult for Xiaomi. Xiaomi, who is known for its combination of soft and hard, has already had a lot of experience. Gao Ziguang, head of Xiaomi's smart home, said: For the smart home industry, pure Internet companies have a lot to go. At the same time, pure hardware companies need to learn the user thinking of Internet companies. They need to grasp the needs of users and continue users and enlarge the user circle. . Much of the reason why Xiaomi can achieve the current results is a good balance between software, hardware and Internet service troika. Xiaomi smart home manager Gao Ziguang However, Xiaomi did not put slow motion after releasing new smart home products. A few days ago, Xiaomi invested 1.266 billion yuan in the US group, once again demonstrating its determination and ambition to enter the smart home field. This cooperation is called the perfect ending of Xiaomi's year, and the industry is generally optimistic. As a rising star in Internet companies, Xiaomi's Internet thinking ability does not need to be questioned, but it is obviously not enough to gain more opportunities in the smart home industry to rely on its own weak hardware manufacturing. In fact, a year ago, Alibaba hand in hand Haier has started the first shot of Internet companies and traditional hardware companies. I believe that people in the industry can see that the trend of smart home in the future will be a long-term "soft and hard combination" development. Not to mention the strategy of Google's acquisition of NEST and other foreign manufacturers, the two domestic e-commerce companies in Haier and the United States have embraced Internet companies, and confirmed that hardware companies embrace Internet companies as a key factor in capturing the next "window" of smart homes. Here, I can't help but think about the "third giant" of home appliances, Gree can still live according to the hustle and bustle? "Soft and hard complement" to create a complete smart home ecosystem In addition, the smart hardware enterprise itself faces the dilemma of high hardware cost and high soft development cost, because the threshold for software development on the chip and server side is high, and the continuous connection between the chip and the server is guaranteed, even the large hardware. Companies are hard to do, especially when the number of users is high. In addition, there are more difficult channel costs to control. For Internet software companies, they have leading edge and successful experience in smart home eco-chain construction, mobile Internet cognition and application practice. Therefore, perhaps in the trend of combining software and hardware companies, smart homes will be promoted and popularized more quickly. The current status of smart homes is that the industry is very loud. Everyone seems to be watching how the giants are taking this move. The lack of innovation in SMEs has led to a poor user experience. Gao Ziguang believes that smart home products must be close to the needs of users. In the case that the user's needs are still unclear, the imposing of some so-called smart elements on the product does not mobilize the desire of the user to purchase. Indeed, this is the consistent style of Xiaomi, and it is also the place where other Internet companies and even hardware companies need to learn. All in all, taking the road of soft and hard integration of smart homes will be the long-term strategy for major companies to enter the market. At the same time, how to get started is the top priority. Xiaomi has successively released a variety of products such as Xiaomi socket, Xiaomi camera and Xiaomi router. The idea is to reduce the hardware cost of the chip through the subsidy strategy first. Secondly, the cloud and even the mobile APP, MIUI and other common parts are well packaged. A good unified protocol standard, and then provide an interface to reduce the development difficulty. What we see is that Xiaomi is doing a soft and hard combination and a smart home closed-loop ecosystem. At the same time, it has built a perfect ecological chain through the advantages of Midea in the field of home appliances. Undoubtedly, the 2014 smart home battle will be vigorous and vigorous, and the giant's group will continue to promote the development of smart home soft and hard combination. Imagine 2015, we hope to see the combination of soft and hard can break through the existing barrier and bring smart home to the public. Trench Cover,Trench Drain,Drain Cover,Steel Trench Covers Hunan Furui Mechanical and Electrical Equipment Manufacturing Co., Ltd. , https://www.thresher.nl
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