Recently, Larry Ellison announced at Oracle's press conference that Oracle will fully enter the field of cloud computing, fighting against Amazon, and even bluntly "the era of Amazon's monopoly is to become a past tense." At this time, Ellison was 72 years old, still passionate and released a lot of rumors. Where is Ellison and Oracle's confidence? Lian quite old, muscles still In recent years, the IOE camp represented by Oracle (IBM is a server provider, Oracle is a database software provider, EMC is a storage device provider, and the three constitute a enterprise database system from software to hardware.) It is really underestimated. The iterative speed of the wave of cloud computing, and the rise of Amazon and other companies have successively played serial fists, making IOE unprepared. But I have to say that in the top technology, talent, enterprise-level products, the core resources are still in the hands of IOE. IOE is also actively transforming into cloud computing, but it is difficult for the ship to turn around. However, once these big ships with mature products, technology and talents have turned over, it seems that it is not difficult to stage a play. The IOEs that have been on the battlefield for decades have stepped on the bodies of thousands of companies. Which one has not experienced many technological innovations? In the face of the blocking of companies such as Amazon, Oracle is not at all sloppy, and the way it responds is that other companies can't learn completely. Jedi counterattack The easiest and most rude way to compete with an opponent in an area where you are not dominant is to absorb the talents, technologies, and products in this field. In recent years, Oracle has invested tens of billions of dollars in cloud computing to make it a comprehensive cloud service provider across IaaS, PaaS, and SaaS. Important acquisition case In October 2011, it spent $1.5 billion to acquire cloud service company RightNow In February 2012, it spent $1.9 billion to acquire talent management cloud service provider Taleo. In December 2012, it spent $871 million to acquire cloud service company Eloqua In December 2013, it spent $1.5 billion to acquire cloud marketing software provider Responsys In February 2014, it spent $400 million to acquire technology startup BlueKai In June 2014, it spent $5.3 billion to acquire hotel industry software and cloud service provider Micros Systems In February 2016, it spent $500 million to acquire cloud software startup Ravello Systems In April 2016, it acquired the construction engineering cloud service provider Textura for US$663 million. In May 2016, it spent $532 million to acquire energy-saving data cloud service company Opower In July 2016, it spent $9.3 billion to acquire cloud service solution provider NetSuite Strong man's broken wrist From the acquisition initiative, Oracle has started multi-dimensional layout cloud computing business five years ago. It is reported that in order to fully support the cloud architecture, Oracle has rewritten almost all software products, redesigned the application interaction, and developed a high-performance server chip. It can be seen that Oracle is renovating every aspect of cloud computing from the underlying chips to IaaS, PaaS, SaaS, and industry applications. Ellison has repeatedly stressed that cloud computing is still in its early stages and Oracle is ready. At the end of last year, Ellison expounded the overall layout and product development ideas of Oracle cloud computing, and disclosed the strategic goals of Oracle Cloud on six levels: Cost: Oracle Cloud has a lower price to match the AWS cloud, reducing human error through automation and improving the efficiency of development and management. Stability: Zero downtime, enterprise-class applications run uninterrupted through fault tolerance and automation. Performance: High performance based on memory computing in terms of databases and middleware, providing high scalability of the system. Standardization: Oracle Cloud supports all open standards in the industry, especially not locking users on their own platforms, but arbitrarily moving to other cloud platforms in the industry. Compatibility: Enables automated migration of workloads and data in different cloud environments. Security: Real-time protection of data and systems. Analysts said that Oracle, with its strong appeal in the database market, is likely to be in the cloud computing market, making the entire cloud computing market more uncertain. Nantong Boxin Electronic Technology Co., Ltd. , https://www.ntbosen.com