OFweek smart home network news 2016 was known as the dishwasher market in the first year of the outbreak, the market-scale multiplication of running, so that the layout of new products for many years of home appliance enterprises beaming. According to the total data from Yikang, the retail sales in the dishwasher market in 2016 reached 1.98 billion yuan, an increase of 104.8% year-on-year. From the development in recent years, the dishwasher sales growth rate in 2013 was 54.9% year-on-year, and there was a big leap from 2015. The year-on-year growth rate of 104.8% in 2016 was higher than 2015 growth rate. 30.3 percentage points showed great business opportunities. Zhong Yikang estimates that in 2017, the retail size of the bowl machine market will reach 3.63 billion, achieving an increase of approximately 83.7%. With a market growth rate of more than 100%, the retail sales of the household appliance industry in China was only 3.2% in 2016, and the dishwasher market was unusually hot. However, compared with the penetration rate of 60% to 70% in Europe and the United States, less than 3% of the urban penetration rate in China means that dishwashers still have a long way to go before they can fly into the homes of ordinary people. In the face of the uneven hot and cold status of the dishwasher market, Geerke, chairman and president of Bosch Household Appliances Investment (China) Co., Ltd., performed frankly and optimistically. Gelke revealed to the reporter of China National Grid that Suning is the “old partner†of Bo Xi’s home appliances. Two years ago, Sun Weimin, vice chairman of Suning Yunshang Group, had almost no concept of dishwashers, and not only became a dishwasher after two years. The users are also very actively discussing the development of the dishwasher business with Bosch. Gilke said that whether it is obtaining support from partners, understanding or development and education of market users is a process of slow development and progress, and also a process of cultivating market awareness. Market broke out. Many companies’ dishwasher product leaders also expressed similar views. Zhang Xinke, the marketing director of Midea’s dishwasher, made clear in an interview with the China National Grid Reporter that at present, dishwashers need to popularize not only products, but also popularity concepts. Product popularity needs to keep abreast of market insights In the popularization of dishwasher products, in addition to consumer habits and price factors, one of the most important reasons that affect the dishwasher into the home kitchen is installation difficulties. Ms. Wang, who lives in Beijing, told reporters that in fact, she is usually busy with work. For the sake of saving time, she wanted to buy a dishwasher. However, due to the limited space in the kitchen and the difficulty in remodeling the cabinets, he has been hesitant. For a long time, the tight and closed electrical installation of Chinese kitchens has been a barrier to consumers “trying†dishwashers. The free installation of dishwashers has opened up a new path for users to install pain points and promote the popularity of dishwashing products. Zhang Xinke told reporters that Midea's newly installed dishwasher-free installation does not require installation. It can be easily placed anywhere. It can be placed in the living room or in the kitchen. Even on the balcony, it can work normally. Reduces the threshold for consumers to use the dishwasher. Compared with Midea, Haier, and Joyoung, the company's excavation from installation of “pain pointsâ€, Bo Xi’s home appliances are taking up and down the “itchâ€. According to Ms. Huang Lei, Director of Dishwashing Products Marketing Department of Bosch Household Electrical Appliances (China) Co., Ltd., Boxi Home Appliances has always paid great attention to listening to consumers' needs for design and function, and continued to upgrade products. The brand new Dishwasher dishwashers are based on in-depth market insights and research on consumer habits. “In the past, the usual practice was to make questionnaires. However, in reality, there may be a gap between what the user fills in and the actual life. We are more in direct interaction with the user through real machine experience,†Gail told reporters. Bossi Home Appliances is not talking about products in terms of market insight and consumer experience. Instead, it uses real prototypes to communicate with users in real situations, and to improve and re-interact based on feedback from real-world use. Popularity of ideas focuses on convenience, energy saving, and health Many people know that the popularity of dishwashers in the Chinese market is low, in part because consumers are not familiar with this emerging product. However, few people can understand that in addition to convenience, the popularity of energy-saving and health concepts is also indispensable in the popularization of dishwasher products. "I myself for so many years, no matter where, whether or not nanny, I definitely want to put a dishwasher at home." According to Gailke, hand washing is not always reliable, but the dishwasher is trustworthy. Under normal circumstances, people have the illusion that the dishwasher may be more expensive and use more electricity, but it is not. Comparing experiments conducted by Boxi Appliances and Peking University on the use of dishwashers, it was found that the same dirty bowls were washed with traditional hand-washers and dishwashers. Hand-washing water consumption was twice, three times or even five times that of dishwashers. In fact, when water is used to wash dishes, because the water has flowed away, people do not realize how much the water will be picked up. Moreover, in low temperature scenes, hand washing also requires the heating of water, a process that also consumes energy. Taken together, dishwashers have a significant advantage in saving water and energy. In addition, the reporter learned that the dishwashers in the market can generally achieve a sterilization rate of more than 90%, but traditional handwashing cannot. What's more, the family's daily dishwashing cloth looks clean. Actually, the type and quantity of bacteria are amazing. Using a dishwasher can solve many potential health problems. The popularity of dishwashers is a systematic project, which requires not only the running-in of time, but also the extensive participation of channel distributors. Sun Weimin, vice chairman of Suning Yunshang Group, said that from Suning's sales data, consumers are more and more inclined to purchase quality home appliances in order to realize a more healthy and personalized lifestyle. Household appliance companies and channel distributors can make full use of their complementary advantages to integrate resources and conduct in-depth cooperation in product customization, precision marketing, and O2O layout, bringing more cleanliness and convenience to consumers.
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