According to the reporter, following the implementation of the energy efficiency rating standards for air conditioners, refrigerators, washing machines, etc., the national standards for "flat-panel TV energy efficiency limits and energy efficiency ratings" have surfaced and are scheduled to begin on December 1 this year. The national standard stipulates that the energy efficiency of flat-panel TVs is divided into three levels, one level represents the best energy-saving effect, the second level is the energy-saving product evaluation level, and the third level is the market access level.

This means that if the product does not meet the three-level energy efficiency standards, it will not be able to enter the market. This year, Sharp, Samsung, Hisense, Skyworth, Konka, Sony and other mainstream color TV companies have adopted LED TV as the main product. LED TV will upgrade the consumption of a flat-panel TV market.

In the recent National Day Golden Week, several major domestic TV brands have also launched LCD clearance campaigns, perhaps paving the way for the promotion of LED. After the implementation of this new standard, more energy-efficient LED TVs will usher in the popularization opportunity and become the mainstream of the color TV market.

The strict name of the LED flat-panel TV we refer to is “LED backlight LCD TV”, which refers to the LCD TV with LED as the backlight, so it is still a kind of LCD panel. It replaces the traditional CCFL backlight with LED backlight, which makes the picture better, the theoretical life is longer, the production process is more environmentally friendly, and the liquid crystal display panel is thinner.

LED backlight technology is one of the most advanced technologies in the global flat panel TV technology. Its biggest feature is energy saving, environmental protection and enamel. The energy efficiency is reduced by more than 30%. There is no radiation and no harmful substances such as lead and mercury. Therefore, the popularity of LED will also promote the energy saving and environmental protection of the entire tablet computer industry to a high level. The advantages of LED TV power saving are obvious. Generally speaking, the power consumption of a 55-inch LED TV is equivalent to that of a 32-inch LCD TV. It is understood that 32-inch TV, for example, the power consumption of CRT TVs is about 150 to 300 watts, and the flat-panel TV power that meets the "flat-panel TV energy efficiency limit and energy efficiency rating" is mostly around 100 watts. There are about 400 million TVs in China. Each TV uses an average of 4 hours a day. In one year, the difference between the two is 29.2 billion kWh. The energy-saving effect of energy-efficient products is very prominent.

According to statistics, as of the first half of 2010, the domestic flat-panel TV market share was as high as 94%, and the rural market reached 73%. In the first half of 2010, the number of LED-backlit LCD TVs was 925,000, with a market share of 10.6%. In particular, the second quarter saw more than double the size of the first quarter. After the implementation of energy efficiency standards, the prospects for LEDs will be even broader.

At present, the biggest obstacle to the popularity of LED is the price factor, the high cost of patents and chip technology, etc., which causes the price of LED flat-panel TVs to be high. However, as the market demand continues to expand and the collective force of LEDs in various links of the industry chain may drive A round of LED price cuts. Some insiders estimate that the average market price of 32-inch LED TVs is expected to hit 3,000 yuan soon.