On September 28th, China's largest lighting brand company NVC Lighting and China Merchants Bank signed the "Silver Enterprise Strategic Cooperation Framework Agreement", the two sides reached a strategic partnership, and provided financial cooperation and services to carry out mutually beneficial and win-win substantive cooperation. Wang Shuchang, President of China Merchants Bank Guangzhou Branch, Wu Changjiang, Chairman of NVC Lighting, Yang Wenzhao, General Manager of NVC Lighting, and other senior executives attended the signing ceremony.

Wu Changjiang (right), chairman of NVC Lighting, signed a strategic agreement with Wang Shuchang, president of China Merchants Bank Guangzhou Branch.

Wang Shuchang, president of China Merchants Bank Guangzhou Branch, said that China Merchants Bank has a glorious development history and service advantages. It has been hailed as a new bank with strong innovation ability, good service and leading technology. Since its establishment in 1987, it has developed into one of the most influential commercial banks in China in just 23 years and ranks among the top 100 major banks in the world. "Seeking mutual benefit and achieving common development" has become the main theme of the current era. China Merchants Bank Guangzhou Branch chose to enter into a strategic partnership with NVC, mainly to recognize the development philosophy of NVC Lighting, and to be optimistic about the rapid growth and sustainable development capabilities of NVC.

Founded at the end of 1998, NVC Lighting has put forward and fully implemented the business philosophy of “Creating a World Brand and Striving for the Industry First”, and has taken the lead in introducing the brand monopoly model and the operation center model. Since 2006, NVC has introduced international capital such as Softbank and Goldman Sachs to further standardize and internationalize corporate governance. In the 2008 Beijing Olympic Games, the 2010 Shanghai World Expo, the 2010 Guangzhou Asian Games and other major international projects, NVC Lighting has become a major provider of lighting products. After more than 10 years of development, NVC Lighting has become the industry leader in China's lighting industry with the most international potential. On May 20 this year, NVC Lighting was listed on the main board of the Hong Kong Stock Exchange, further taking international steps.

Wu Changjiang, chairman of NVC Lighting, said on the signing ceremony that the signing of the "Silver Enterprise Strategic Cooperation Framework Agreement" today reflects the strong sense of social responsibility and keen sense of opportunity of the China Merchants Bank Guangzhou Branch. This is an important milestone for NVC. “Because our company is committed to building the most internationally competitive professional lighting companies, with the financial support of China Merchants Bank, it can effectively meet the reasonable needs of the real economy for financial services; we will further expand production capacity and rapidly increase R&D investment. And independent innovation, through the docking of capital and industry, enhance the competitiveness of enterprises and achieve rapid development of enterprises."

Wu Changjiang also pointed out that both China Merchants Bank and NVC Lighting are the leaders and pioneers in their respective fields. They hope to further close the relationship on the basis of the cooperation agreement and cooperate in good faith to achieve complementary advantages, mutual benefit and common development. We believe that through strong cooperation, we will inject new vitality into our respective development and lay a more solid foundation.

This led to the cooperation between NVC Lighting and China Merchants Bank, and the two sides launched strategic cooperation, which was due to the efforts of NVC Lighting KA Division. It is NVC KA's excellent and professional service to complete the one-stop lighting solution for China Merchants Bank Guangzhou Branch, showing the competitive advantage of NVC Lighting, thus winning the trust and support of the other party.

According to Yang Wenzhao, general manager of NVC KA Business Department, NVC Lighting KA Division has vigorously explored the resources of large-scale brand customers in recent years, with outstanding achievements, especially in the fields of finance, sanitary ware, clothing, ceramics, etc., with many orders of more than 10 million yuan. It has accumulated a wide range of personal connections and won a very impressive sales performance for the company. In the past three years, it has achieved a doubling of its performance. In the first half of this year, the large-scale customers signed by the NVC KA business unit increased significantly compared with the previous years; compared with the same period of the same period, the results also doubled. Especially in the field of financial banking, this year has achieved a leap-forward breakthrough and established a strategic partnership to win the respect and recognition of customers.