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Why is Harbin Ice Light so hot in the United States? All of this stems from the fact that Harbin Ice Light is cleverly packaged with advanced marketing methods from a series of American models.
As the Romans do
American professional company
The name of Harbin Ice Lantern in the United States is ICE, which is translated as the Ice Lantern Exhibition. It is held from November 16th to January 6th in Orlando, Dallas, and Nashville in the southern United States. The operation of the Ice Light Show is to use the professional companies in the United States to take the opportunity to cooperate with a professional brokerage company in the United States, and use their marketing methods to promote the ice and snow culture products of Heilongjiang Province to the US market. It is dominated by the brokerage company. According to Bai Wei, deputy director of the Cultural and Art Development Center of the Provincial Department of Culture, the exhibition of ice-light exhibitions is entirely based on the American model, and is performed by the famous American beauty designers Mike and Bill.
Fare floating system
Publicity is comparable to Hollywood blockbusters
The American Ice Lantern exhibition grabs the two cities of Christmas and New Year's Day. Under normal circumstances, the organizer will use 30% of the investment for publicity, and it will start to warm up one month ahead of schedule. Its propaganda campaign is no less than propaganda. The Hollywood blockbuster released, the advertising is very creative.
During the exhibition, Americans also adopted a time-sharing and sub-population sales method: the basic fare is 20 US dollars, the floating system is implemented, the fare is different every day, and the design is extremely meticulous and reasonable. In addition, the Americans also rely on the ice lamp exhibition to create benefits with other supporting services, ensuring the large investment and high return of the ice lamp exhibition.
Lamps and beautiful pictures: 暧昧light
"flat" table lamp
Finnish lamps
Lovely light
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