The first time ELITE was released in April last year, the name EUI was made public for the first time. Before that, the system on LeTV was called LETV UI. EUI is a beginning for LeTV and is the beginning of all “internet experience across terminals”.

When a company prepares to do hardware, it must also do its own software. This shorthand for "soft-hard-binding" is particularly important for Internet companies because they place efficiency and experience at the highest priority.

We have even seen that many "systems" and "ecosystems" have become core strengths of a company with Internet labels. For many traditional hardware manufacturers, this was once hard to imagine.

LeTV was particularly prominent in this wave and gathered a lot of attention. They are also one of the representatives of the layout of hardware and software, and put software and ecology in the same important position when they are preparing to do hardware.

For a new era of TV users, it may be that the EUI system is the biggest reason that LeTV has attracted them to use TV.

LeTV's involvement in the hardware industry in the video industry has caused a lot of questions. However, the self-developed software systems are "open" and "customizable," which has attracted the attention and confusion of the entire industry.

There should be a consistent and consistent experience between television and mobile phones, but not exactly the same experience. As the vice president of R&D for TV UI & Auto UI, Leo Huang decided on this “going to app” difference experience from the very beginning.

You can hardly see the App in the UI of EUI TV, and they have been redesigned and customized into a dedicated page. LeTV video, sports, live streaming, children's channels, and so on, are all pages rather than application icons. Huang Hao said: "We want to make the content desktop, desktop platform. This is a music as a concept, hope that users can see the content directly on the desktop, without having to find an application to open."

In the latest update of EUI TV version 5.5 we saw two new pages, one is a live broadcast page and the other is a shopping page. The live broadcast page has existed on mobile phones before, and now the TV and mobile phone experience is further consistent. What's even more interesting is the shopping page. It and the children's page reflect some new thinking of LeTV's user habits.

The low operating rate of a TV is a phenomenon that is often talked about. However, when the object of use is "home," the operating rate of the TV is very high. Children and the elderly are two groups that have been on television for a long time. The children's page and shopping page correspond exactly to these two types of needs.

What is the most acceptable shopping style for the elderly? Not Taobao is not a physical store, but TV shopping and telephone shopping. EUI TV version of the shopping page is designed for this need, they will be LeTV's selected cooperative products through the video on TV presentation to the middle-aged and elderly groups. In the future, LeSpot's products will also be stationed in shopping channels. LeTV will also increase direct shopping payment. This channel will be more natural and convenient. For children, the EUI TV version of the children's page is used to classify and classify children of different ages. When exiting, there are also secondary confirmations of misoperation prevention designs.

Many companies will gradually become arrogant and closed in the process of increasingly strong self-content and increasing user scale. In the eyes of Huang Hao, this is contrary to efficiency and experience. EUI has always maintained openness. EUI opens the SDK to third-party applications. They can customize their own pages under the EUI specification, not just an icon on the desktop. Users can also choose all the pages they like, rather than what LeTV will let you see.

Although traditional TV manufacturers are also in the process of Internetization, they have also launched their own Internet brands and products, but they are still inclined to own in both hardware and systems as well as software and content. Huang Yu thinks, "Opening is a difference between LeTV and theirs, and it is also LeTV's personality."

It is always the first step for Internet companies to make breakthroughs in hardware, user experience, and interaction. However, many companies will be too radical or even too aggressive in this process to make products that users cannot accept and use. In the past few years of LeTV as a TV user, LeTV is constantly rethinking the “user experience” during the explosive growth of EUI users.

What is the user's highest priority interaction on TV? After many Internet concepts may be overwhelming, many people will think of the cool ways of "speech" and "sense" at the first time, but this is not the case. Huang Hao said: "We have been doing television for so long. The global television industry has not made much breakthroughs in the form of interaction. Voice, somatosensory, remote control, and the rest are accessories and mobile phone remote control. These are the types. From the point of view of the habit, users use the remote control to remote control is the most, first, the acceptance is high, and second, the habit."

As a result, LeTV began to refocus on the remote control. When you first put your TV remote control in your hand, you may have some surprises because the remote is metal, and we seem to have defaulted the remote to something like “a million years old plastic.” Now. LeTV was also one of the earliest manufacturers to do button subtraction on the remote control, removing a lot of buttons that affect user experience.

Of course, this is only the first step. LeTV also considered the significance of the remote control from the "software" level. LeTV's remote control is firmware upgradeable and the same upgrade as the EUI system upgrade. LeTV will collect a large amount of user feedback on the operating habits of the remote control buttons, and then adjust the key functions and operation modes based on these data. In other words, the remote control will continue to improve and update over time.

Voice and somatosensory are behind the remote control in the user's frequency of use, but they are areas where a tech company must start research and invest now, because it is likely that they will become mainstream one day in the future. Huang Yu said: "Voice is not a new thing in the entire industry, but the entire industry began to pay attention to the fact that we really started to do voice."

Most of the traditional manufacturers will choose to use voice as a selling point. After the cooperation with a solution provider such as HKUST Newscom, the voice will be integrated into the system. However, LeTV integrated voice with the remote control and EUI. LeTV has a dedicated voice button on the remote control that is placed in a prominent position. After EUI's latest upgrade, LeTV also supported ultra-long voice control, which enables voice control in a quiet corner of the house at a casual corner.

If you insist on sticking and being closed, EUI and LeTV may gradually abandon the remote control in the development process and embark on a blind pursuit of novel interactions. However, the open EUI did not do that, and the persistence of the remote control was even somewhat "traditional" in many TV manufacturers.

These are some of his own thoughts after LeTV came into contact with TV and EUI and even became sticky. They also gradually realized that technology should not be used to show the market a kind of "hyun". When users need to look at the tenth episode of the Lunar Month, they feel that they can save a lot of time using their mouths. They can really press the voice button and then open their mouths.

LeTV's most-recognized company may be the word “ecology,” and its sub-businesses are growing, covering a wider range of industries and areas. In the process, EUI’s own role and Positioning is also happening.

Although EUI will not be a system that will be installed on other brands of TVs in the future, it is not a single platform software product for LeTV. It is always in touch with LeTV's hardware, content, and technology, and it is always pushing them to influence more users.

LeTV Sports is distributing copyright and content at a very exaggerated pace. From last year to this year, a lot of domestic and international popular event broadcasting rights have been taken by LeEco in a very tough posture. At the same time, music as music will be broadcast hundreds of concerts each year, LeTV's home-made dramas and big movies are causing the Internet to discuss the "drama." In terms of content layout, LeTV's investment and rhythm exceed the expectations of many people.

As a result, in the EUI's desktops, LeJoin added a lot of entries to her content, and some even repeated. For example, there are still sports sections on the LeTV video page. It is good to see that the TV series recommended on the desktop is also placed in a prominent position in LeTV video.

We have also discussed such practices that seem to make it difficult to understand and even cause disdain for some people. However, Le Vision, with its unprecedented efforts in content over the past two years, is indeed stepping up to change our intensive strikes. life. The exclusive rights of the Chinese Super League and the Grammy's live broadcast, many people still can't understand the radicality of LeTV's entrance, but it has already had a lot of dependence and habits on the content.

We can often hear the concept of the Internet, but few people will mention the real money behind the content layout. The advantages of LeSport are being highlighted step by step, because these are not a traditional vendor who can walk on the road to "internetization".