Create customers

International companies help consumers mature; local companies profit from the ignorance of consumers. The real focus of the company's continued success is not the company's strategic goals, nor is it the process of development strategies, but focus, focusing on the power of creating value for customers, this power is most directly reflected in the marketing capabilities of the company. “Industrial times: I produced this product, do you buy it? The information age: I like this product, do you make it?” Lamp companies need to propose a set of values ​​that are used to satisfy customer needs. "Do not fool yourself into saying that customers are God. No one will dare to ask God to pay.

The God of business is profit. Satisfying demand is instinct, creating demand is the ability. The relationship between customers and sales, such as chickens and eggs, creatively manages these two relationships and is the best marketing art. The new customers should be enthusiastic, the old customers should be sincere, the eager customers must be speedy, and the slow customers should be good services - no wrong customers, only wrong services!

Sales compete

Marketing does not come out of it, it is talked about; marketing is not talked about, it is done; marketing is not made, it is spelled out. The purpose is more important than the means, and the method is more important than knowledge. There are four main reasons why companies will fall: no marketing, no management, wrong investment, wrong people. The four questions the boss must think about every day: Where does the money come from? Where does the goods go? How to use talent? How are the benefits divided? There are no goods in the world that cannot be sold, and only those who cannot sell goods. Marketing is the lifeblood of a business. Marketing teams are the company’s military. There is no tomorrow without branding, and no sales without sales today! Sales is power!

I love to read the book "The Art of War by Sunzi". It is the head of the public and the source of the road. From this perspective, China's lighting company's all-round marketing operation and management concept should mainly focus on "Tao, heaven, earth, will, and law." “Tao” is a way for the country to govern and use the military; for the enterprise is the business philosophy and the spirit of the enterprise, and finally evolved into a corporate culture. "Heaven and Earth" is about the corporate environment, including internal and external and competitive environments. "Will" refers to generals in terms of the country; the corresponding to the enterprise refers to marketing and management cadres. "Law" refers to the organization's directives, systems, and requirements for execution. Enterprises in the business management to master the "Tao, heaven, earth, will, law" spirit, in response to flexible application of internal and external conditions, will be able to achieve the everlasting realm of the enterprise. Today is the fierce competition in the era of lighting, marketing has long been not seeing fire across the hill, hitting the hill, no matter how good marketing planning, can not just rely on simple sit and talk, at any time must face the fight bayonet. Marketing is already a dance on the tip of the knife. Marketing strategy must be "warrior roads, swords go ahead."

Zizi said: "The road is nowhere", Confucius said: "See Yin Si Qi." The real commercial marketing is ever-changing, and every successful corporate marketing cannot be copied because of its originality. Who is the future of the business Shanghe float, sophisticated and pragmatic, top-notch, down-to-earth, will eventually experience commercial war shadowless, Avenue visible! Marketing, marketing, writing marketing, marketing; love lights, selling lights, writing lights, lamp products, the wine in the wind, pick the lamp to see the sword, there is no sword in the hand, no sword in the heart - lighting marketing is: keep the cloud open to see the moon , firmly believe that the industry will evergreen.

Chaos hero

There is no mature market, no special market, and it is even more difficult to have a blank market and only a market lacking in creativity. Tactical marketing is a business, scale marketing is a market, and brand marketing is a trend. Lighting industry from the preconceived, chaotic "city" heroes to their own line of unification, professional is a respected starting point, the money is earned for the insiders, as long as advancing with the times, the courage to innovate, the horizon will always have new hope . Don't be blind, you must dare to choose, do not do the first and only. There are people who wish to establish long-term records, and those who don’t have wisdom always make decisions. Some people wear swords for ten years, and others wear ten swords a year. The layout determines the outcome, improper positioning, and wandering for life. In the "Red Sea", he pulled out his "Blue Ocean" - the sea sailed on the helmsman, and marketing was based on positioning and tactics.