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Reducing the cost of the industry chain is the only way for an industry to mature. For the LED packaging industry, the production cost of the product has been high, largely because the price of imported packaging equipment is too expensive, which restricts cost control and The company's expansion plan.
In recent years, as China's mainland rubber control solutions continue to make new breakthroughs, mainland domestic dispenser equipment has begun to emerge in the battle for market competition, and market share will continue to accelerate in 2013.
“The life of the general dispenser is between 3-4 years. Before 2009, the imported dispenser equipment purchased by the packaging factory has reached a replacement cycle. New market opportunities have arrived.†Shenzhen Tengsheng Industrial Equipment Co., Ltd. Lu Guoming, the general manager of the company (hereinafter referred to as “Tengshengâ€), told the “High-tech LED†reporter that the previous generation of imported dispensers generally had problems such as slow speed, serious aging and poor stability, which is also the case for many packaging companies to carry out the old equipment. The main factors for upgrading maintenance or replacement.
According to statistics from the High-tech LED Industry Research Institute (GLII), the market size of LED packaging equipment in mainland China in 2012 was 8.6 billion yuan, of which only 30% of replacement equipment accounted for. This year, the proportion is expected to be close to 50%, and the proportion of replacement equipment is fast. Growth will invisibly promote the market share of domestically produced equipment.
Replace the welcome opportunity?
“Before 2009, the dispenser equipment had not yet been localized, and mainland packaging companies could only choose to purchase Japanese Musashi and ASM machines.†Lu Guoming recalled the scene of the year and said that the imported dispenser equipment drove straight into the market. Basically, it was monopolized by several importers mentioned above.
Lu Guoming said that after 2010, China's domestic packaging equipment technology has made new breakthroughs, many new packaging manufacturers began to try to buy mainland domestic dispensing equipment, and Teng Shing's shipments began to rise sharply during this period. "This year we have seen the opportunity of this update, I hope to impact the mainland market."
Statistics show that as of the end of 2012, there were more than 1,700 companies involved in the production of LED packaged devices in mainland China, of which more than 48% were established in 2009 and before, according to the replacement cycle of the dispenser equipment for 4 years, this year is just Nearly half of the mainland's packaging companies have replaced a large number of packaging equipment in the first year.
"At present, the enterprises that use our dispenser equipment mainly include packaging manufacturers such as Haotian Optoelectronics, Wanbang Optoelectronics, Jiaqing Optoelectronics, etc., which are mainly medium-sized enterprises, especially in the packaging factories in Zhongshan." Lu Guoming revealed to reporters that This year, Sheng will contact with packaging companies with large production capacity, such as Ruifeng Optoelectronics, Hongli Optoelectronics and Huizhou International Exhibition, to provide dispensers for free trial use.
As one of the representative enterprises of mainland China's domestic LED dispenser equipment manufacturing, Shenzhen Winison Automation Equipment Co., Ltd. (hereinafter referred to as “Wenisonâ€) also targeted this year's key packaging manufacturers in mainland China.
“Affected by the sluggishness of the entire LED industry, the sales growth of our dispenser equipment has slowed down in 2012, but many packaging companies in mainland China have shown signs of upgrading and replacing the dispenser equipment this year.†General Manager of Winison Custody told the reporter of "High-tech LED" that the company is currently negotiating with Ruifeng Optoelectronics, Wanrun Technology, Lehman Optoelectronics and Guoxing Optoelectronics, and once listed, it is expected to become the company's performance in 2013. Turning point.
However, Musashi and ASM's Chinese agents have been very cold on the upcoming “replacement cycleâ€. In the interview, their judgment on market competition is still very optimistic, and even stubbornly believe that the Chinese mainland market is still the world of imported equipment.
"From our current shipments, the market share of imported dispenser equipment has not changed much. The use of Musashi dispensers for 3 to 4 years has been well reflected, and the use period of 6-7 years should not be a problem."
Long Minhong, sales director of Shenzhen Lingdian High Precision Equipment Co., Ltd. told reporters that even if there is a “replacement cycleâ€, the replacement will not be very obvious, and the mainland Musashi agents provide customers with lifetime free maintenance services.
Luo Xingliang, general manager of Dongguan Donghaohe Technology Co., Ltd. told the reporter of "High-tech LED" that the current market share of imported dispenser equipment such as Musashi and ASM is about 50%-60%, although domestic dispenser equipment manufacturers are There are certain advantages in price and efficiency, but large mainstream packaging companies will give priority to imported equipment.
"Despite the improvement in speed and efficiency of domestic equipment, but the dispensing machine and the solid crystal machine, the wire bonding machine is a matching relationship, the accuracy is not enough, the quality is not enough to convince the customer." Luo Xingliang revealed to reporters that last year The price of imported dispenser equipment has dropped by about 30%. Since 2013, Dongpu has received large orders from packaging manufacturers such as Ruifeng Optoelectronics, Hongli Optoelectronics and Guoxing Optoelectronics.
“Domestic dispenser equipment may have a lot of opportunities in the domestic low-end market, but the high-end market is mainly imported, and foreign manufacturers such as Musashi and ASM are also making progress in technology. For example, the latest introduction can greatly enhance the packaging process. Imported LED die top machine, there is no equipment manufacturer in the mainland can do it." Luo Xingliang told reporters.
Packaging companies have different attitudes
Domestic dispensing machine equipment started late, but with the continuous improvement of technology and performance, it has gradually been recognized by some mainland packaging companies, and the equipment production rate has also been continuously improved. GLII statistics show that in 2012, the localization rate of LED packaging equipment in mainland China was about 60%, and the national output of packaging auxiliary equipment exceeded 90%.
"The glue dispenser we used before was Musashi. Now it has been replaced by the equipment of Zhongshan Xiongna Company." Wu Xianghui, general manager of Shenzhen Anpu Optoelectronics Technology Co., Ltd. told reporters that from the current use situation, domestic dispensing The basic performance of the machine has been reached, and there is not much difference compared with the machine equipment of Musashi.
“At present, in the packaging production line, domestic and imported dispenser equipment are in use. LAMP series packaging lines are fully automatic domestic equipment, which has surpassed imported equipment in terms of speed, automation and efficiency, and in SMD packaging line. The above is the semi-automatic dispensing machine of Musashi.†Zhu Xihe, general manager of Shenzhen Xingguangbao Optoelectronics Technology Co., Ltd. told reporters that the domestic dispensing machine equipment is not enough in terms of yield, so the relatively high-end SMD packaging line is still adopted. Imported equipment.
Although the high cost performance of domestic dispensing equipment has won the favor of most small and medium-sized enterprises, the domestic mainstream packaging manufacturers do not seem to be very cold, and there are even some prejudices.
"At present, all the glue dispensers used in our packaging production lines are imported, basically not domestically produced." Gong Wen, general manager of Shenzhen Jingtai Optoelectronics Co., Ltd. told reporters that Zhongda Power SMD and MLCOB series products are used for potting, The stability requirements of dispensing are high, and there are still some gaps in domestic dispensing machines.
Gong Weibin, chairman of Ruifeng Optoelectronics, also admitted that although the domestic dispensing machine equipment has improved in technology, process and performance, it is still inferior to imported equipment in terms of precision.
However, at present, Ruifeng Optoelectronics' packaging line has begun to use domestic dispensing machines in small batches, accounting for about 30% of the company's total packaging equipment. “One of our main business is LED backlight. The precision of dispensing precision is very strict. The performance of domestic dispensing equipment is still not up to standard. Of course, if there is domestic dispensing equipment available to us for trial, we are very happy. of."
Is homogenization serious and declining?
"We have tested Tengsheng's dispensers and imported equipment. From the test data, the accuracy of our equipment can reach about 95% of the same imported equipment, and the efficiency has completely exceeded the foreign equipment. Lu Guoming, general manager of Tengsheng Industry, told the reporter that the price of the company's automatic dispenser is only 70%-80% of the semi-automatic imported equipment of the same performance. Basically, the price of two imported dispensers can be bought three. Taiwan's Tengsheng's same equipment.
Lu Guoming told reporters that in addition to several packaged companies still using imported oil dispensers such as Musashi, other companies have basically begun to use domestic equipment. Especially after the introduction of the domestically-made automatic white light dispensing machine equipment last year, the imported semi-automatic dispensing equipment will gradually fade out of the historical stage.
“A MU collection semi-automatic dispenser is priced at about 160,000 yuan, and its efficiency is 15-18K per hour. The price of a domestic automatic dispenser is about 200,000 yuan. 60K, the efficiency is four times that of the former, and the automatic equipment of the same Musashi needs 700,000 yuan." Lu Guoming told reporters that in the next two years, the high cost performance of domestic dispensing equipment will stimulate the rapid growth of market share. The spring of domestic dispensing equipment has quietly arrived.
The High-Tech LED Industry Research Institute (GLII) predicts that the market size of LED packaging equipment in mainland China will reach 9.8 billion yuan in 2013, and the growth rate will be higher than that in 2012, reaching 14%, which is the fastest growing year in the past three years. Among them, the replacement market will become the main driving force for the overall market growth.
However, for the prospect of the domestic dispenser market, Zhang Nishang, general manager of Winison, expressed different views from Lu Guoming. “Despite the maturity of domestically produced dispenser equipment in terms of technology and technology, the homogenization of products is becoming more and more serious.â€
“In the next two years, domestic dispenser equipment may reach a short-term market peak. In particular, the capacity utilization rate of packaging equipment in China has reached 60%-70% last year, which basically meets the current market demand.â€
Zhang Custody said that any product has a life cycle, and the dispensing machine is also the same. In the next few years, as the flip-chip technology gradually matures, the domestic dispenser market may slowly shrink. 
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LED packaging equipment replacement tide is coming to the domestic dispensing machine for the market
[Source: Gaogong LED 's " LED Research Review" magazine March issue reporter / Wang Cairong]