From 2008 to 2010, China's baby home appliance market is increasing at a rate of 200% every year. The industry expects that in 2014 the total sales of domestic mother and baby appliances will exceed 8 billion yuan.

However, the reality is that the current maternal and child market is mixed and the overall quality is low. There is no leading company at the moment and the products cannot really meet the needs of consumers. The industry needs to establish a benchmark for leading brands, and the relevant agencies of the state should improve the standards system and supervision system as soon as possible.

In 2013, Haier launched mother-and-baby appliance products for white giants, and faced expensive imported maternal and child products, giving consumers new options. The primary principle for young parents to choose maternity appliances is safety, followed by convenience. Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, said that at present, there are no uniform production standards and related regulatory documents or regulations for maternal and infant small appliances in China, and many quality cannot be guaranteed.

As an internationally renowned company, Haier has leading production, research and development technologies, and a rich online and offline sales network. The goal is undoubtedly the leader in the mother and baby appliance industry.

Large price gap between Chinese and foreign brands

At present, maternal-infant household appliances are favored by foreign brands. Foreign brands such as Japanese pigeons and Philips Avent of Philips, high-end product R&D and production are all in foreign countries. The cost is relatively high, and the price naturally rises. However, there are few major domestic brands. According to information collected by the Aiken Power Grid, only Haier and Galanz have individual products. Others such as Xiaobaixiong, Xinbei, and Beibei ducks are relatively small in size, and their brand awareness needs to be improved. The products are highly substitutable.

Thermostatic milk dispenser is a mother-and-child product purchased by many new generations of parents. The domestic brand Xinbei main model is not up and down in the 200 yuan, the Philips AVENT warm milk device sells to 391 yuan. Steam sterilizer is also one of the products that parents are keen on. The price of Philips AVENT is around 904 yuan, the related products of pigeons are more than 500 yuan, and the price of domestic sterilizers such as Xinbei, Xiaobaixiong and Babe duck is basically maintained at 200 yuan. . The same product function, there is a huge price gap between Chinese and foreign brands, many consumers can not distinguish between the difference, can only determine the quality of the product according to the level of brand well-known and cost-effective.

According to industry insiders, different from the development history of household appliances for several decades, maternal and infant household appliances started late, and technology research and development is not mature, and there is a certain gap between stability and large appliances.

Less domestic big products

Haier's sale of mother-and-baby appliances includes: multi-dimensional food supplement mixer, priced at 779 yuan; thermostatic milk dispenser, priced at 799 yuan; multi-combination steam sterilizer, the price is 1299 yuan. Products can provide 60 seconds speed milk, 40 °C precise temperature control, health supplement food production, fresh fruit and vegetable juice, multi-capacity bottle disinfection, egg squid shrimp cooking and many other scientific feeding solutions.

Taking into account the characteristics of parents sincerely interested in network interactive sharing in the 1980s, Haier has built a public community platform to create a mother-infant household appliance interactive community “Youzhi Mommy Meeting” that advocates scientific childcare in the Internet era.

Galanz re-introduced baby-specific sterilizer around the main industry convection oven, with a price of 239 yuan. This product is specifically designed for baby equipment, such as baby bottles, nipples, saliva towels, and other small parts, for fast, safe and accurate sterilization. Use steam sterilization to ensure safety and health; large container space, can put down the common standard bottle; sealed three-dimensional design, can complete the disinfection work in a short time, more energy-efficient and labor-saving than the traditional bottle sterilizer; can directly disinfect the metal tableware .

Although home appliance predators also began to favor the maternal and child market, there are a wide range of home appliances that sell around the mother-infant themes. Haier and Galanz's products are like “a drop in the ocean,” and more products need to be launched in the area of ​​impact on the home appliance industry. The target consumer group and the relevant departments of the United Nations set standards.