According to statistics, from January to May, China produced a total of 44.635 million color TV sets, a year-on-year increase of 20.2%. The proportion of LCD TVs is gradually increasing. It has become the leading force for industrial development and reflects the general trend of industrial structure upgrading. . Exports have steadily rebounded. According to customs statistics, China's color TV exports increased by 36.9% year-on-year in January-May. At the same time, the domestic retail market maintained high growth. According to statistics, the cumulative retail sales of color TVs in the first five months was 17.162 million units, and the retail sales amounted to 66.91 billion yuan, up 32% and 44.2% respectively over the same period last year. Among them, the retail sales of LCD TVs was 13.78 million units, accounting for 80.3% of the total retail sales of color TVs, and the retail sales amounted to 58.93 billion yuan, a year-on-year increase of 78.9% and 61.7% respectively.

Seize half of the market in one year

Led LCD TVs began to be launched in 2009. By 2010, half of the sales of terminal stores in large and medium-sized cities has already accounted for half of the total. It can be said that the progress of LED TV popularization is somewhat beyond the previous expectations, becoming the mainstream product of the flat-panel consumer market in 2010. The popularity of LED TVs is also closely related to consumer spending habits and changes in concerns. As consumers continue to rejuvenate, the level of attention to high-quality TV is gradually increasing. At the same time, it also has a very big relationship with the color TV companies in the LED TV non-investment.

LEDs set off a widespread storm. In 2009, LCD TV sales exceeded 24.7 million units, an increase of 102% year-on-year. Flat-panel TVs have achieved a comprehensive transcendence of CRT TVs. This year, officially opened the prelude to the rapid spread of LED TVs. In the first half of 2010, LEDs have shown rapid growth. In May of this year, the LED sales volume reached 8.9%, the sales share reached 18.5%, and the sales growth was more than 30 times. Overseas, the market growth rate of LED LCD TVs exceeds people's imagination. According to relevant forecast data, global LCD TV shipments in 2010 increased by 29% compared with last year, reaching 188 million units, of which LED LCD TVs will occupy all LCD TVs. 20% of shipments reached 37 million units.

Competition intensifies market segmentation to deal with homogenization competition

In order to avoid falling into the trap of homogenization competition and losing competitiveness, many companies have applied LED backlight technology to various products, such as Internet TV and 3D TV. Analysts pointed out that LED backlights are applied to TV products with different functions. LED TVs occupying multiple market segments are important competitive means for domestic color TV enterprises to cope with homogenization competition. In addition, the core components of LED TV, chip and other core components are in the hands of Samsung and other foreign companies, Chinese companies are not competitive, once these companies do a monopoly of technology or parts, the early market cultivation of domestic enterprises It will be in vain, just to make a wedding dress for foreign companies.

With the many advantages of LED backlights, such as LCD TVs with better color, higher brightness, energy saving and environmental protection, longer life, and ultra-thin design, LED-backlit LCD TV has become the protagonist of the domestic color TV market. On the flat-panel TVs in the consumer demand market, LED TVs will also fall into the same market position as CCFL backlight flat-panel TVs, and fall into the direction of homogenization competition.

In the TV counters of home appliance stores, some LED TVs with subdivided functions have been welcomed by consumers, such as TCL Black Crystal's LED Internet TV. In this regard, the person in charge of TCL said that they applied synchronous variable frequency power supply technology to LED TVs, and continued to subdivide “super energy-saving series” in the field of LED TV.

It is said that the LCD TV synchronous variable frequency power supply technology is still the first in the industry. It adopts dual power management mode, which not only greatly improves the efficiency of the power supply, but also achieves ultra-low standby power consumption, and can further improve the brightness uniformity of the entire screen of the TV, thereby improving the image quality more effectively.

Reduce cost upstream and downstream linkage

The market share of LED-backlit TVs will rise from 6% last year to 34% this year. The high-growth large-size backlight market has brought business opportunities to LED manufacturers. But at the same time, whether the supply of LED chips and devices can keep up with the rapid growth of demand has become a market worry. Experts believe that the recent shortage of LED chips is not unrelated to the backlight. In the face of the enticing backlight market, major TV manufacturers have tried to extend upstream. However, China's LED industry is relatively scattered, and products are more oriented towards the low-end. It is an indisputable fact that China's LED large-size backlight market will develop in the future. The upstream and downstream collaborative development model of TV chip manufacturing will be reduced to reduce costs. An effective way of competitiveness.

Some experts said that now is the key period to seize the market share of LED-backlit TV, who can occupy the upstream raw materials and control the cost, who can seize the market opportunity. It is reported that Hisense has announced that it will raise funds to build five integrated LCD module production lines. At the same time, independent research and development of LED backlights continues. It is also known that Skyworth and Konka are also investing in LED packaging companies to ensure the supply of upstream parts.

Related reading what is LED

LED TVs accurately say that they should be LED backlight LCD TVs. Unlike common CCFL LCD TVs, backlights are switched from condensed backlights to LED backlights. LED light source technology adopts intelligent point light source illumination method, which has several advantages of beautiful, energy saving and environmental protection. It is a new generation of electronic light source technology that conforms to the trend of human health visual experience, and is also the best upgrade product of traditional CCFL LCD TV.

The realization of LED backlight TV is that LED backlight TV can be divided into RGB-LED backlight TV and white LED backlight TV. The LED TVs currently on the market are mostly white. White LEDs are classified into two types: side-lit backlight arrangement and dot matrix backlight arrangement. The commonality of the two is the innate advantage of having LED light source technology at the same time. The difference is mainly that the edge-lit LED can bring more fascinating thickness, and the dot-matrix backlight arrangement can realize intelligent backlight partition control, which significantly improves the TV screen contrast. The layering of the picture is more prominent, and the performance in terms of energy consumption is also superior.