NVC incident: thinking about the misplacement of roles

[Source: "High-tech LED-Lighting Market" August issue Wu Yulin]

The "NVC incident" can be described as a wave of twists and turns in the lighting industry. The intricate relationship between Wu Changjiang, Yan, Schneider and many other parties makes it seem that the "Veil" of "Resignation of Chairman Wu Changjiang and Reorganization of the New Board of Directors" can be understood. The case of business management in ordinary enterprises has once again evolved into a violent conflict between the employees, management, and investors.


Wu Yulin, President of Foshan Lighting Association and General Manager of Foshan Kaixiou Lighting Co., Ltd.

We first analyze the merits and status quo of the founders Wu Changjiang, the investment side and Schneider's three roles:


Wu Changjiang's advantages:

Founder of NVC Lighting, established NVC Lighting in 1998. The first brand monopoly mode and operation center model make the sales performance of “NVC” brand lighting increase by 80% every year. At present, the company is already the largest manufacturer of lamps in China, creating a miracle in the “lighting industry”.

status quo:

Wu Changjiang constantly wants to increase its shareholding, but NVC Lighting's share price has continued to decline. Even if it can become the largest shareholder, it still cannot change the fact that it lacks decision-making power. Wu Changjiang once publicly stated that he was a layman and played a lot of tuition fees. Now he wants to return to NVC, but he has lost control.

The advantages of 阎焱:

As the leader of the Softbank Asia Information Funding Fund, the legendary person who has brought 97% annual return to investors is one of the world's highest return on investment since 2001 and has a strong investment management experience. .

status quo:

As an investor, he is now the chairman of NVC. In order to prevent Wu Changjiang from coming back, he set "three conditions", which is also rare in the venture capital industry, that is, a role of selling "pig". But suddenly I went to raise the "pig". The experience and technology of "pig" have never been raised, and now that the "pig" is ill, he is at a loss.

Schneider's advantage:

As a French electric giant, it has great advantages in technology and capital, and Schneider has mature experience in industrial engineering. Therefore, the addition of Schneider, objectively speaking, will complement the advantages of NVC and Schneider. Schneider will make NVC management more scientific and effective with its international management. All kinds of objective factors, all of them do not add to the NVC. As an international company, Schneider is more concerned with its strategic layout.

status quo:

Schneider deployed a learning role, inserting chess pieces inside NVC, "invading" and deploying NVC's management rights, and learning to operate in China's market. Now, from the "backcourt" to the "frontcourt", it is not a combination of its own international advantages and NVC's local resources. Therefore, Schneider is in a "blind" state, and I do not know how to lead the development of NVC.

Therefore, if the advantages of the three are combined, it will be the effect of 1+1+1>3, and the current situation is that the shortcomings of the three are combined, then it is 1-1-1<0, which is more harmful than profit. It can be seen that in order for NVC to return to normal orbit, the three parties must be repositioned and combined to take advantage of each side. In this way, NVC has hope, dealers, suppliers and NVC internal staff will be more confident, and the company will have a future.

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