Philips Lighting is part of the Royal Philips Electronics Group, one of the world's largest electronics companies. Philips Lighting was founded in 1891. It can be said that lighting is the founding business of Philips. For more than 100 years, Philips has developed into the world's largest supplier of lighting products. Since the first incandescent bulb was produced in 1891, Philips Lighting has maintained its position as a technology inventor and world leader. When led lighting surged, Philips was on the one hand tightening the industrial chain of LED lighting, on the other hand, it was also waiting to see. Because traditional lighting is too powerful, Philips seems to be in conflict with the development of LED lighting. But in any case, Philips' LED lighting business is still moving forward in contradiction. From another perspective, LED lighting needs to be driven by established lighting companies like Philips in order to develop in the global market.

In fact, the lighting industry has just begun to enter the "aggregation" direction, and LED new light source once again brought the industry into the temporary "distribution" direction, over 10,000 companies, tens of thousands of products. The current market share of the top ten companies is only 12% of the total market, indicating that everyone has an opportunity. “Strong” also refers to the current trend of brands, investment capabilities, investment space and structure, and existing international channels. Traditional lighting is originally a sub-light source system that divides the LED light source into it. LEDs have special characteristics and need to be slowly recognized and experienced. For the Philips-style company, the multi-program is actually no main solution. The strong brand that has always been expert-oriented, suddenly let the customers themselves become experts and make choices. It seems that their "internal and external troubles" have just begun.

Traditional lighting dominates LED lighting is shrouded in powerful shadows

With a century of history, Philips Lighting has maintained its position as a global leader in lighting products for centuries. In the field of traditional lighting, Philips is undoubtedly very powerful. But it is precisely because of this kind of power that has restricted the development of its LED lighting to a certain extent.

Tang Guoqing, general manager of CREE China Market, said in an interview that because Philips' traditional lighting is too strong, it is not necessarily a good thing to develop LED lighting for Philips. LED lighting is shrouded in the shadow of its powerful traditional lighting. “Traditional lighting is too strong, and the emphasis on new technologies and new products will be affected to a certain extent. Strong traditional lighting in the face of the less powerful new LED light source, the company will have decision-making Considering that in the face of mature products and markets, there will be pressure to promote a new technology or product. Philips is also quite contradictory in the development of LED lighting, which is understandable." Tang Guoqing said.

However, if LEDs really want to go to the public, go to the general lighting market, or rely on companies like Philips to take the lead in promotion. Tang Guoqing believes that LED lighting needs to be driven by established lighting companies if it wants to develop in the global market.

In traditional lighting, Philips has a strong sales channel, which is beyond doubt. The problem Philips has to solve is that it is both a supplier of lighting fixtures and a supplier of components. In fact, Philips is still very clever at this point, Philips has incorporated the LED concept in its traditional products, Philips did not deliberately separate the traditional products and LED products, but Philips has set up a separate semiconductor device division, specializing in sales LED devices and modules, Philips' sales strategy for its lighting products, including traditional lighting and LED lighting products, is still very successful and mature. Its mature channels are well utilized, so unlike some people's wars about LED and traditional lighting, for Philips, this kind of war does not exist.

At present, Philips traditional lighting products began to cut prices, in the last bucket of gold to earn traditional lighting products? Is the hegemony of the new LED light source? There are different opinions. But in the current sensitive period of traditional lighting and LED lighting, Philips' sales strategy is undoubtedly impressive.