It seems that Puri Optoelectronics China's trip to China is a must-have for the fate of the Chinese market. In cooperation with Foshan Lighting, the leading traditional lighting industry in China, Puri Opto has tasted a lot of sweetness.

Designed to provide solid-state lighting solutions for luminaire and bulb manufacturers, Puri Opto's plug-and-play solutions reduce system cost and complexity.

China trip, technical seminar first

Invited to participate in Bridgelux's media communication meeting in Shenzhen on January 11th, not because of the launch of new products, nor because of explosive news, but because of the "China trip" technical seminar. At the Zhongshan Station seminar that just ended on January 10, 2011, Purui Optoelectronics rushed to Ningbo Station on January 12th. The third station was Taiwan Station on January 14.

Why Puri Optoelectronics prefers to hold technical seminars in China, not in the US or Europe. According to Jason Posselt, vice president of Puri Optoelectronics, "Because China is the most important market for the LED industry in the future, at the same time, Puri cooperates with Chinese lighting manufacturers and needs to bring the latest technology to these customers." Among the many cities in China, Zhongshan Station and Ningbo Station were chosen. The reason is worth playing.

Zhongshan is the lighting capital of China. It is the largest production group of domestic lighting. According to local official data, Zhongshan Lighting Lighting Industry achieved an output value of more than 650 billion yuan in 2009, accounting for nearly 15% of Zhongshan's industrial output value. It has 9000 lighting and accessories enterprises. A lot. In Zhongshan, the well-known traditional lighting companies Op, Huayi and so on urgently need to transform into the LED field.

Ningbo is a gathering place of the traditional lighting industry. There are more than 4,000 traditional lighting companies. Nearly one-third of the enterprises have already planned or planned to transform into the semiconductor lighting industry. Some listed companies in the traditional lighting field have also invested heavily in the research and development of LEDs. produce.

Puri Opto's official description of the China Technical Seminar is "Participants will learn how to design LED bulbs and lighting fixtures quickly, cost-effectively, including: providing high quality consistent illumination with optimal system efficiency To meet the international requirements for energy efficiency, use plug-and-play, compact light sources and LED modules to speed up product development, aim at high-volume, high-value applications.

Holding a technical seminar in China, Puri is nothing more than educating many lighting manufacturers in China. Whether it is making traditional incandescent lamps, energy-saving lamps or OEMs or ODMs for international manufacturers, or doing LED lamps, Puri's products are the most Good Choice - "Using Purui Opto-Array is the key to the successful design of LED bulbs and lighting fixtures, learning how to speed up development and reduce manufacturing costs."

Helping traditional lighting factories enter the LED field

Jason Posselt told reporters that "Puri has key intellectual property, chip design, packaging technology, system technology and manufacturing technology as well as unique global production capacity of core material technology (extension). This combination can make Puri Optoelectronics subversive. The price of high-quality LED light sources for luminaire and lighting equipment manufacturers is driving these solutions into a wide range of end markets."

Has been committed to integrated solid-state lighting solutions, "how to interact with Asian lighting factories, especially China's lighting factories, to reduce the cost of production and design," this is the concept that Purui Optoelectronics has always emphasized in media communication meetings. .

In 2009, Purui Optoelectronics began to introduce the first generation of integrated products, which was one of the few companies in the market that launched integrated products at that time;

On February 3, 2010, Purui Optoelectronics announced the second generation of integrated products - three new LED array product lines - ES array series, RS array series, LS array series, these new products are designed to replace incandescent, halogen High-intensity discharge (HID) and compact fluorescent lighting for a range of applications from lamp retrofits to street and large-area lighting;

On March 24, 2010, Purui Optoelectronics and Molex launched the new HelieonTM sustainable lighting module, the first LED lighting solution designed and priced for fast mass market applications of LED lighting technology for indoor and outdoor lighting. Equipment manufacturers provide convenient installability, replaceability and upgradeability;

On October 12, 2010, Purui Optoelectronics launched a five-year warranty on all integrated LED arrays and light sources sold worldwide. The 5-year warranty covers not only the Puri LED Array product line, which offers the widest range of brightness in the industry. From 240 to 4500 lumens; it also covers the Helieon sustainable lighting module jointly developed and sold by Preh and Molex.

All of these products, whether in the reduction of technical thresholds, or in the control of cost and the requirements for mass production, are all built for the traditional Chinese lighting factories to enter the LED field.

In China, who is the big customer of Purui Optoelectronics, everyone must understand that on July 31, 2010, Foshan Lighting and Purui Optoelectronics reached a preliminary cooperation agreement to cooperate in the production and sales of high lumen LED bulbs and lamps.

For the ambition of the Chinese market, Puri gradually spreads from Foshan Lighting. “Now the traditional lighting factories and bulb factories are facing choices. They are not familiar with LED technology, and they don’t know how to use LEDs. How to help them enter LEDs? The field, this is the original words of Jason Posselt in the media communication meeting.

Perhaps it can be guessed that Purui Optoelectronics wants to find cooperation in Ningbo is the traditional lighting manufacturer Zhejiang Sunshine. This is not impossible. The leading product of Zhejiang Sunshine is energy-saving lamps, and the “Semiconductor Lighting Product Application Demonstration Project” won by the three ministries and commissions will increase the company's LED lighting business growth. From energy-saving lamps to LED lamps, the distance can not be ignored. This requires some manufacturers who are proficient in LED doorways to boost one, and Purui Optoelectronics is clearly or implicitly emphasizing itself as a good choice in media communication.

Puri has established business locations in Shenzhen and Shanghai, and will establish a technical support focus in China in the future. Its main business is located in Europe, the United States, and Asia, with a proportion of about one-third. Among them, the Asian region has the highest proportion of 50% in mainland China.