Almost every time Apple's new product launches, there will always be people's hearts a little buzz - imagine that buying Apple products can win Bai Fumei, keep up with a number of tall teams, and ultimately to the pinnacle of life. In the subconscious, everyone hides the B mentality and will always break out at this moment. Today you have ignored my love. I bought you an apple and I can't afford to climb! But it is almost unexpected, but it has long been anticipated - the role of this new product is simply tasteless!

Loneliness, whether or not, giving applause like face, filled with this boring two or three hours. Whether it is the iPad series, iMac 5K resolution, or iOS 8.1, Yosemite, it looks like just "old antiques" that Apple had prepared three or four years ago. Absolute "three nos" products - no new ideas, no highlights, no Parade. Although the iPad has become lighter, the iMac has thinned, and iOS 8.1 has become fresh, boring and unconventional are like a heavy stone that brutally hurts Apple's foot.

iPad series is the worst taste of a disaster

iPad series and the previous exposure exactly the same, plus TouchID, local gold color to come out fool people, people do not have the motivation to update. Cook is also a natural actor, knowing that the flat-panel market is no longer turbulent, but he has to pretend to be an excellent, cheerful look. It not only throws out "user 100% satisfaction", "675,000 kinds of App applications designed for flat panel design", "total shipments of 225 million units since its advent in 2010", and even puts on slides to prove that On the iPad itself is the world's first PC shipments, directly let Lenovo's official microblogging gives "Ha ha" response.

From the perspective of the general environment, the flat-panel market is currently in a slow growth trend. Market research firm Gartner reported that due to the impact of smartphone sales, the growth rate of tablet computers continued to slow down. Gartner predicts that the global sales of tablet PCs in 2014 will only increase by 11% compared to 2013, and will increase by 55% in 2013. The direct reason for the slow growth of the flat-panel market is that flat-panel product upgrades are too small compared to smartphones, and they simply cannot be fatal to users! However, Apple and other tablet makers are always complaining that users are slow to update the tablet, but they have not looked for the reasons themselves.

This iPad Air 2, iPad mini 3 continues the previous old way to upgrade Apple's tablet, is nothing more than to use fingerprints and thinning, but also the bad street local gold color, people simply can not afford to change the impulse. Even before the press conference, it was completely leaked, and people feel that they are not new at all. In a sense, this is the fault of Apple's designers and engineers. Did Ive rise to one of the top management and began to relax its product design requirements? If this is true, it will be a disaster for Apple.

5K artifact iMAC hehehehehe

The biggest highlight of this time is the iMac with 5K resolution. To be honest, the resolution of 5120×2880 is still stunning. However, in fact, it has been leaked long ago, really see new products, but not so impulsive - spoiler moment, the family crematorium! The 5K resolution iMac is invincible at the moment - the price is also. In fact, iMac has been very difficult to innovate in terms of appearance, materials, and other aspects. Even if it is a hardware configuration, it is just following the pace of Intel. However, in order to let iMac attract users' eyeballs, Apple has made a 5K resolution, which seems to be the "first place in the world," but lost its soul.

Since when did the simple pursuit of hardware upgrade become the main theme of Apple's advancement? It is obviously the talent of mobile phone manufacturers in mainland China to raise the hardware and sell it out. Apple has lost Jobs's courage to innovate and change the world's courage. Blindly stabilizing, defending the city blindly, they do not know that this will eventually make himself into Samsung - once the pillar is broken, it quickly faded. If there are other giants or entrepreneurial teams that launch hardware and experience better products, will Apple still be able to do so?

In addition, Apple has made the resolution so unprecedented, but shows itself lost in the other side. After all, it is impossible to adapt the 5K resolution to webpages, videos, applications, and games. Previous MacBook Pro Retina display has also encountered the problem of unsuitable resolution. Just upgrading the hardware, but there is no corresponding ecological circle, Apple wants to eat into a fat, but broke his stomach.

iOS 8.1 Yosemite Do you care about them?

After seeing Apple's serious introduction to iOS 8.1 and Yosemite, they were eager to immediately move forward. This update of the two systems does not really need to be said. It can be directly pushed to users. The official version of iOS 8.1 is more like a supplement to various problems that occurred in previous iOS 8 systems, such as the loss of baseband and crashes. Frequent occurrences on iOS 8 made Apple unprepared. What can iOS 8.1 do today? Nothing more than normal use. Apple engineers seem to be becoming less and less rigorous. They can now use Apple's influence to correct mistakes, but in the future, if similar oolong events occur frequently, they will sooner or later consume the patience of the users.

iOS 8.1 also fully supports Apple Pay. At the same time, the deleted photographic film in iOS 8 is changed back. Users can also pay for more storage space. However, Apple Pay has already focused on this before, and it's really not worth it again. As for paying for cloud space, it is obviously even more boring. Domestic users still use Baidu cloud, Jinshan fast disk and the like, which is fast and has a large capacity.

As for OS X Yosemite, it is updated specifically for desktop operating systems. Hey, to be honest, Safari speed is 6 times more attractive than other browsers. As for the synchronization with other platforms and software, perhaps only workaholics prefer it. Although Apple claims that iOS 8 and OS X Yosemite will become the beginning of the convergence of Apple devices, users need a certain amount of time to adapt and there is no immediate effect in the short term. Even many people will be distressed for this, such as a text message sent directly on the iPad, iPhone, Macbook and other devices at the same time, obviously beyond the demand. Make integration more intelligent so that users can use it better.

Fighter apple in chicken ribs lifts a stone to lick his own feet

This special conference for these new products and systems has no significance. It is better to update the products directly on the official website and push the system directly on the device. The vast majority of products and systems do not have any real value. These fighter jets have hurt Apple's brand value. Cook eventually exposed the essence of himself as a businessman, pursuing only the maximization of benefits rather than changing the world.

Of course, if you don’t care about it, you’ll end up buying it and buying it...just afterwards, is Apple doing this? Once the saying goes, Apple will walk step by step, and eventually it will lift its own feet. When it is time, it is not a matter of skin trauma. It is a direct fracture and can no longer move!