Triple play highlights the shortage of CMMB chips While the overcapacity of traditional industries such as iron and steel and nonferrous metals, with the advancement of the integration of the three networks, China Mobile Multimedia Broadcasting (CMMB) terminals have become a "popular fried chicken" in the electronic sales market, and the problem of insufficient supply of CMMB industrial components is gradually highlighted.
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The integration of the three networks promotes the "blowout" of the CMMB market
In 2010, China will actively promote the integration of new energy vehicles, triple play, and increase investment and policy support for strategic emerging industries.
The reporter learned that the tangible progress of the three networks has benefited from the CMMB handheld TV. Gong Zhengjun, general manager of Shenzhen Dolby Digital Technology Co., Ltd., said that CMMB is not an ordinary terminal, but a terminal of triple play.
In fact, with the support of relevant departments, CMMB products have been recognized by consumers. At present, the most popular digital broadcasting products for students are no longer stereotyped MP3s. CMMB handheld TVs became a more popular industry in 2010.
CMMB is a type of mobile TV. It provides TV programs through mobile terminals such as mobile phones and PMPs, and moves the TV in the home to your pocket to watch TV anytime and anywhere.
In 2009, with the issuance of 3G licenses, China Mobile and CMMB operator China Mobile signed a TD + CMMB promotion agreement, and all TD terminals will be loaded with CMMB chips.
But at present, CMMB is only available on TD phones, and TD phones only have millions of users. The industry believes that after the integration of the three networks, the CMMB is expected to be loaded on all standard mobile phones and become the configuration of the mobile phone as the camera function.
The problem of insufficient component supply is highlighted
With the hot sale of CMMB terminals, the problem of insufficient supply of components is highlighted. At present, various terminal manufacturers have increased the replenishment of chips. Chuangyi video said that recently the company has begun to step up debugging chips, and at the same time, it has increased communication with system and tape partners to fully meet market supply.
Meng Fei, general manager of the terminal department of China Broadcasting Co., Ltd., said, "Because various companies are not sure about the market prospects, it directly leads to the current shortage of supply."
In order to solve the current shortage of supply, China Broadcasting Corporation has contacted chip manufacturers in many industrial parks and asked them to work overtime and overtime to produce enough CMMB chips to meet the needs of terminal manufacturers.
Of course, some companies are well prepared. When the market was sluggish in 2009, Gong Zhengjun repeatedly required companies to prepare for the market blowout.
However, industry insiders reminded that companies that have not yet entered should not follow the trend to blindly enter the chip market. Wang Wei, general manager of Siano China, said that at present, many companies have participated in the CMMB chip market, but in the long run, most companies will not get enough orders. The reshuffle of the CMMB chip market in the next few years will accelerate.
