Why did Meizu MX 4 come together with MediaTek?

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After a series of campaigns and grand launches, the topical Meizu finally released its latest MX 4. In the new machine of Meizu, Samsung, which has been working with Meizu for many years, did not appear. MediaTek became the new "heart" of Meizu. (Although rumors follow-up models will use Samsung processors, but still can not be verified)

Meizu MX 4 is equipped with MediaTek's MT6595, and is the starting platform for this processor. This cooperation can be said to bring a lot of benefits to the top.

For MediaTek, the name of the cottage over the years has made it impossible to open in the high-end field. Although Meizu is not big, its influence can be counted among the domestic mobile phone manufacturers. There are Meizu’s main models endorsement, and MediaTek can finally launch a shock to the middle and high-end.

For Meizu, using MediaTek processors can increase power control and control costs. Previously, the high-power consumption caused the well-designed MX 3 to be spit out by users. MediaTek's excellent power control allowed the Meizu mobile phone to remove the hat of large power consumers. In addition, MediaTek's low cost also allows Meizu to have more room to optimize other accessories, and still has certain advantages in final pricing.

The fact that MediaTek is honored as the mother of the "cottage" may be something that MediaTek has always been worried about. It seems that it has been hoping to get rid of this name in the past few years.

However, objectively speaking, "cottage" is not a bad thing. Shenzhen's cottage market has created the world's most complete hardware production industry chain. This is not only the gospel of the Chinese mobile phone market, but even the gospel of the development of China's hardware industry.

When I interviewed Hong Li, the director of Intel China Industry Chain, he said with emotion: "If there is no complete mobile industry chain or ecological chain in China, do you think Xiaomi will have it today?"

Although MediaTek is trying to get rid of the "cottage" image, MediaTek's "turnkey" program of "cottage" is becoming a common practice in the chip industry. The so-called "turnkey" solution is to produce a complete set of core design and peripheral supporting reference accessories by the chip manufacturers. Manufacturers can follow the same plan to draw the gourd, and they can quickly make their own mobile phones. "Turnkey" helped MediaTek to grab small vendors that other chip giants don't care about. Over time, the growth of these small vendors is slowly threatening the status of "high-end" vendors. At present, both Qualcomm and the semiconductor industry leader Intel are doing something similar to consolidate their position.

If exaggerated, it is precisely because of the existence of MediaTek that these small factories in China have the opportunity to participate in the tide of mobile Internet development, and along with the development of MediaTek, the world's most complete electronic production industry chain has been formed.

Of course, for MediaTek, it can't be satisfied with the hard days of only eating porridge and not eating. When its chip performance has not lost its rivals, it needs a stunning product to endorse itself, and Meizu seems to have this temperament.

Since the launch of Meizu mobile phone, there has been a temperament that does not follow the trend. It basically never uses a standard resolution screen. It is a rare machine with only one button in the Android machine. It proposes the concept of "the narrowest border in the world" (of course it has been refreshed).

Of course, Meizu is not without a short board. Non-standard accessories have always been a good thing for cost optimization. When the Meizu MX3 was launched, its 2499 pricing made it no advantage when competing with other domestic flagship models. Later, the price was lowered several times before the shipment was pulled. Go up.

Samsung's processor also brought certain troubles to Meizu. Those familiar with the chip industry know that while large chip makers provide customer support to customers, there are few "nanny" programs that are as meticulous as MediaTek. A large number of follow-up tunings are required by the vendors themselves, which is very demanding on R&D strength.

The author learned from the information of friends who used MX 3 from the side that Meizu seems to have never completely "tamed" Samsung's processor. The MX 3 is both hot and power-hungry than the Galaxy S4, which also uses the processor (although the S 4 doesn't seem to be good).

Compared with Samsung, MediaTek's power consumption control is notoriously good, technical support is also notoriously good ("turnkey" is invented by MediaTek), and the price is notoriously low. Adding these reasons together, Meizu seems to have no reason not to choose MediaTek.

Meizu has always been attractive to users with its easy-to-use and highly-designed system, so as long as it is enough, Meizu users will not care about MediaTek or Samsung chips. At the same time, in the case of lower cost of the chip, Meizu offers a screen that looks better and more powerful than the other competing products. This differentiation strategy also makes Meizu more strategic swing space.

Overall, the MX 4 is hand-in-hand with MediaTek. But then again, it’s a scorpion that is a horse. You still need to pull it out. After a few days of various evaluations, everyone can really know the result of this combination.

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