On December 21st, the “2016 Technology Billboard” Awards Ceremony was held in Beijing. Several government officials, corporate executives, entrepreneurial stars, investment elites, new cool geeks, and well-known scientists were invited to attend. China Telecom, Aliyun, Netease Huawei, P9 and other first-class enterprises and products won several awards. Among them, Hisense 4K laser TV won the Best Display Technology Breakthrough Award of the year, and the awarding speech given by the main committee: Crossing LCD and OLED, Hisense laser cinema has opened up a new direction of real technology. Ultra-short focal length, bright screen, smaller space, and lower cost, let the next generation of real-world technology advance into the home.

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As the first ultra-short-focus 4K laser TV with DLP solution in the world, Hisense 4K laser TV has attracted much attention in the industry since it was first launched. It first caught the attention of the media through CCTV News, and won the industry's highest honor - 2016. Rainbow Awards, its leader in the ultra-large screen TV market continues to strengthen its position. Through nearly a decade of independent R&D and industrial layout, Hisense has established a full range of optical engine independent development capabilities including laser light sources and ultra-short-focus lenses, and achieved complete independent operations from R&D and design to complete machine manufacturing. 217 core patented technologies have been acquired, and this has become the only company with 4K laser optical engine R&D technology and production capabilities, and it will take the lead in the layout of next-generation display technologies.

Hisense 4K laser television includes three main parts: screen, host computer and audio. The screen plays a similar role as a screen, no power, no power consumption, and can resist ambient light interference. The bright environment can also be viewed. Due to its use of ultra-short focus technology, its main body can be placed on the wall, and the general TV cabinet can also be placed. Hisense 4K laser TV is also equipped with a set of 5.1 surround sound audio, providing multiple scene modes such as standard, on-site, and theater, and can also play music through Bluetooth connection to mobile phones and other devices when the TV is turned off. In addition, Hisense's laser TVs also have health eye protection features. According to the data from the China National Institute of Standardization, the visual comfort of Hisense's laser television viewing is higher than that of ordinary paper reading by more than 20%, which can be said to be “more comfortable than reading books”.

According to the research data of China Yikang, the large-screen TV is the mainstream trend of changes in user demand. From 2016 to 2020, the compound annual growth rate of large-screen TVs with 85-inch and above is 110%, and the market for ultra-large-screen TVs will soon be explosive. At present, Hisense laser TV has become the absolute main force in the large-screen TV market. According to statistics of China Yikang, this year, from January to October this year, the market share of Hisense laser TV in the large-screen market of 85 inches and above is as high as 42.03%. The market share in the third quarter was as high as 52%, making it the product of choice for large-screen TVs.