The outside world originally expected that the wearable equipment would shine in 2016, and the sales would pull out the good results. However, the actual buying of the equipment made the experts disappointing. E-Marketer cut the growth expectation and thought that the lack of clear use was the biggest failure. Business Insider and PhoneArena reported that in October last year, e-Marketer originally estimated that the wearable device usage rate of adults in the United States will grow by 60% in 2016, but now the agency's estimate is halfway, and the predicted usage rate will only grow by 24.7%. . Wearable devices include fitness bracelets and smart watches, of which smart watches are particularly unpopular with consumers. In addition, the number of American adults who use smart watches at least once a month is only 39.5 million, far less than the previous estimate of 63.7 million. Smart watch sales failed to open a red plate, mainly because the price is too high and there is no clear use. This year, only 15.8% of the US population uses wearables, and is estimated to rise slightly to 21.1% in 2020. e-Marketer analyst Cathy Boyle said that before the Apple Watch was released, the fitness bracelet led the field of wearable devices. Consumer interviews showed that people are interested in wearable devices, mainly because of fitness and fitness functions, consumers and prices. Quite sensitive. Smart meters have no clear function, and although they use more than a fitness bracelet, they have many functions that are duplicated with smartphones, resulting in expensive equipment that is not as hot as expected.
The lithium-ion battery market will grow over 2x between 2017 and 2027 – where will this spurt in growth come from? Unsurprisingly, consumer electronics will be at the forefront; however, it will witness massive uptake by the automobile industry that will catalyze revenue streams. As EV penetration grows rapidly, and the automotive industry looks to reduce its dependence on fossils, lithium-ion battery manufacturers will unlock access to opportunities that were unthinkable of a decade ago.
Growth will also be complemented by the growing focus on renewables. As government and private initiatives on harnessing solar and wind energy gain traction, the lithium-ion industry will play a central role. However, amidst the euphoria in the industry, the traditional challenges associated with supply/demand are also likely to crop up. Also, while a majority of the lithium-ion batteries manufactured currently satisfy the 'cycle stability' parameter, creating next-gen batteries that do not falter in terms of 'overall age' remains a challenge. Overall, these are exciting times to be in the lithium-ion battery landscape, as the highly-touted EV revolution grows stronger by the day.
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Lithium-ion Battery Market - Shadowing the Growth of EVs