Killing does not grab cross-border financial big money to win the Japanese home appliance industry

Daikin's revenue and profit hit a record high, last year's EPS nearly 647 yen

In the industrial zone nearly 100 kilometers from Bangkok, the world's largest air-conditioning equipment brand Daikin, developed the world's first air-conditioning compressor that can operate even in Southeast Asian countries where power is often interrupted and voltage instability.

Back to Taiwan, which has the same high humidity but is very comfortable with the sense of comfort, Daikin has introduced an air conditioner that can simultaneously turn on dehumidification and air-conditioning functions. After the set temperature is reached, the compressor does not need to run down again, but a small amount of refrigerant can still be used. Dehumidification, the body temperature will feel comfortable due to the humidity drop, but also more energy-saving, this is also a new technology before the opponent.

"Dajin can continue to grow. It is really not special to talk about it. For a manufacturer, the most important thing is to provide products that best meet the needs of the market," Daikins, ASEAN Oceania deputy governor Ando Suma, sitting in Bangkok. In the office, the Japanese have always been conservative and not boastful, explaining why Daikin’s revenue and net profit can reach new heights.

According to the 2017 financial report released by Daikin (the fiscal year from April 17 to March 18), the revenue reached 2.29 trillion yen, which is 4.7 times that of Panasonic's air-conditioning business, with a net profit of 18,000. Hundreds of 9.1 billion yen (about NT$52.3 billion), the after-tax earnings per share (EPS) reached 647 yen, and the air-conditioning air conditioner, with a net profit margin of 8.25%, earned more than the home appliance industry.

Although it is not Japan's eight major motor groups, it is more diversified than large groups such as Hitachi, Panasonic, and Toshiba, such as the Octopus Octopus. For many years, it has only focused on Daikin in the field related to "air", and Bacheng Camp has been collecting air-conditioning business. The revenue of 1 in 5 is also derived from the chemical business related to air conditioning, including the sale of the most important key consumables in air conditioning.

Focusing is the key to Daikin’s win-win situation, but it’s hard to concentrate. In recent years, in the face of the rise of South Korea’s Samsung, LG and China, not only has Hitachi sold 60% of its equity in the air-conditioning business, but even worse, Toshiba’s household appliances have been sold to China’s Midea Group, and Sharp has become a member of the Hon Hai Group. Sanyo eventually even disappeared from the brand.

From the three sites around the world, we have seen that only focusing on the "air conditioning" of the big money, become the secret of the profitable king.

Thailand" cover IoT factory

74% of the human resources province and 3.4 times the production capacity

Dajin set up a compressor factory in Thailand as early as 2002. At that time, the minimum wage in Thailand was 146 baht a day, but by 2016, it had doubled to 300 baht. In order to reduce costs, the president of Daikin Thai Compressor Co., Ltd. Tian Zhiren proposed to the headquarters to build an Internet of Things (IOT) and highly automated production line.

In the middle of last year, this latest third factory was officially opened. From the appearance, there is no significant difference between the appearance and the area of ​​the first factory. But in fact, its production capacity is 3.4 times that of the first factory. .

Into the factory, I saw the space separated by a transparent curtain into a grid, the robot arm is busy to pick up and assemble components. A disk has been paired with the spindle and bearing, and the orderly line is waiting to be assembled, and there is a small blue box in front of the assembly disk, which records all the parts data that has been measured by the computer.

Because each part has a slight difference in work, in the past, this process must be manually measured one by one, and then manually selected and the bearing with a spindle gap of less than 3 microns, which is labor-intensive and accurate, now Daikin Designing this set of automated instruments, the process originally required 27 people, a significant drop to as many as 7 people, a 74% reduction.

After passing through the third factory building, you can see the kanban marking the difference between manpower and cost before and after each process. In the past, in the No. 1 plant, a compressor will be completed every 30 seconds. By the end of this year, it is expected that the capacity of the third plant will be expanded to an annual output of 1.8 million units. By then, the average production time will only be 10.5 seconds, and the production efficiency will be greatly improved. Moreover, the annual production cost can still save 800 million yen than the No. 1 plant.

In fact, Daikin is not just using IoT technology on the production line, they also need to develop the next generation of air conditioners.

Japan" training AI talent

Push the air, the heartbeat is also collected

At the end of 2015, Daikin spent 38 billion yen, and in the Shiga Prefecture of Japan, where production lines have been moved out, it has created a Technology Innovation Center (TIC) that is responsible for Daikin's global air-conditioning technology research and development.

Recently, Daikin’s hottest research topics are artificial intelligence (AI) and Internet of Things technologies. According to Nikkei Business, Daikin hopes to use the Internet of Things to bring the new service of "customized air" to the market.

Ando said that Daikin and NEC are working together in the Technology Innovation Center to study how space, air conditioning and lighting should be matched to optimize energy efficiency. At the same time, by collecting data on vital signs such as heartbeat and breathing of everyone in the office space, we can prove each person's feeling of comfort to the air. "We imagine that the air conditioners of the next generation are not a box that will blow out the wind or adjust the temperature and humidity. In the future, the air conditioner will become more and more detailed and can be developed for everyone's needs."

In their preliminary experiments, they were divided into three environments in which the temperature was kept at 27 degrees Celsius, different temperatures and air conditioners were blown out. The camera and sensors recorded the heartbeat and breathing of hundreds of people inside. Then artificial intelligence analyzes these big data to determine the mental state of each person in different environments.

In addition, Daikin has an experimental site in Kobe. They set the temperature and humidity to be fine-tuned to 0.1 degrees Celsius and 1%. In addition, Dairy also gives different fragrances and lights to allow the subjects to work inside and analyze them subtly. These people's changes in breathing, heartbeat, and work efficiency in different environments.

In order to apply AI cutting-edge research to air-conditioning technology, Daikin invested about 3% of the annual net profit and 5.6 billion yen in research and development at the Technology Innovation Center. I asked Osaka University to open AI related fields such as image recognition and deep learning. The exclusive course currently has about one hundred students and aims to train 1,000 AI talents in 2020.

Taiwan" sticky qualified dealer

Support technology, making people have money to earn

The unique and close dealer system is another key to Daikin's success.

Inauguration, the current president of Daikin, once visited the national distributor when he became the president. At that time, Daikin established a sales company through himself, and then the sales company wholesaled the air conditioner to the dealer, and asked them to accept the sales target, but did not Providing such technical support, many dealers began to leave them, let Inoue feel a strong sense of crisis, and set about changing the situation, let the dealers who follow them have money to earn.

The camera returned to Taiwan.

"In the way of wholesale, those people will not help you to look at the market, the price and quality can not keep, they will not design, will not install, as long as earning money," in order to keep the market and ensure the profit of the dealers, and Wang Xuanlang, general manager of Tai Da Jin, has spent more than 20 years, and has trained qualified dealers in one room. So far, there have been more than 1,000 in Taiwan. "You see a certified store with a big gold sign at the door. The average annual revenue is $7,8 million."

At that time, in the year when Inoue took over as President Daikin, Daikin suffered the first loss in 17 years. He resolutely cut that he had been investing for seven years, but he was always the largest computer business with the largest deficit. He regained his focus on air conditioning and gradually expanded. Related to the industry such as frozen, refrigerant and other markets.

"It’s better to use core technology and core business than to air to a new business," Inoue said. "There are many development opportunities around the core business."

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