The mainland mobile phone manufacturers are paying a lot of money for the CCTV Spring Festival Evening. Following LeTV's 71.9 million yuan (the same below) to win the 4th overall position of the Spring Festival Evening, the so-called "golden position", let Meizu founder Huang Zhang publicly send Weibo, if the microblog forwarded 100,000 Meizu Spring Festival Evening advertising, and at least get the "Platinum Location", triggering "Meiyou" discussion. As a result, Huang Zhang’s Weibo was forwarded to 120,000 in a few days. Meizu was negotiating with CCTV for advertising. When CCTV announced the Spring Festival Evening advertisement, Meizu actually won the special position of Spring Festival Evening and was ranked 3rd in advertising. LeTV, and second only to CCTV advertising big beauty of the United States and Gujing tribute. Although Meizu’s winning bid price has not been announced, it is estimated that the Meizu’s bid price may be close to 100 million yuan. In addition, Xiaomi, which is well-known in Taiwan, won the 10th overall for the Spring Festival Evening with a price of 22.38 million yuan.
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