Panasonic (Panasonic) recently announced that the company's bulb-type fluorescent lamps will be launched in 10 major countries (regions) such as China and Indonesia in November. Since 2009, Panasonic has vigorously promoted LED energy-saving light sources in the Japanese domestic market, and successfully lobbied the government authorities to include LED light sources in environmental protection subsidies. At present, all major home appliance stores and supermarkets in Japan have opened up LED lighting sales areas. It is also planned to promote the experience model of the home appliance chain and the comprehensive business super participation in the commercialization of LED lighting in the Japanese market to overseas markets such as China. According to industry insiders, although the current bulb-type fluorescent lamps (LED lamps) are sold at a price ten times higher than the popular incandescent bulbs in Asian countries, they consume only 20% of the ordinary bulbs and have a service life of 10 bulbs. Times. Matsushita announced that it plans to achieve sales of 15 million new light sources in 2010 through the Asian strategy launched in November. In 2011, it plans to enter the Central and South American market, and the sales revenue in the overseas market in 2012 will exceed 10 billion yen. The ratio is increased to 30% (4% in FY09) for the medium and long-term plan.