Recently, Philips Lighting and Xiaomi signed an agreement to build a new joint venture company based on 70% of Philips and 30% of Xiaomi, to jointly promote the development of smart connected home lighting in China. The joint venture company will develop home smart connected lighting products and access the Xiaomi smart home platform. Liu De, vice president of Xiaomi, said that Philips has cooperated with Mijia to launch several table lamps, which will bring more and better lighting products. For this, Sun Peng, director of product planning for Xiaomi Ecological Chain, said: "The few lights are just hands-on, and more products are still on the road." “The few lights†refers to the series of Philips Zhirui smart table lamps jointly launched by Xiaomi and Philips. In fact, the establishment of the joint venture company is not the first cooperation between Philips and Xiaomi. In January of this year, the Philips Zhirui Yimian table lamp was on sale at Xiaomi Mall. Eight months later, the second generation of Mijiafeili Zhirui desk lamp was launched and sold at Xiaomi Mall. Both desk lamps can collect and process optical signals through mobile phones to adjust the brightness of the desk lamps. Philips Zhirui table lamp second generation The newly formed joint venture company will continue to design and develop smart connected LED lighting products, and new products will still be sold through the Xiaomi retail channel. Both Android and IOS systems can download applications to complete intelligent control of the lights. The establishment of the joint venture company may reflect the changes in the direction of Xiaomi in the direction of smart home. Sun Peng said that this is another milestone in the Xiaomi ecological chain and deep cooperation with international brands. In the international market, Philips Lighting has cooperated with well-known Internet companies such as Apple and Amazon in the field of smart home. As far as the Chinese market is concerned, Xiaomi's smart home products have advantages in terms of number of users and product categories. Philips' choice of Xiaomi is beneficial to further opening up the Chinese market for itself; for Xiaomi, after this cooperation, Philips's Smart connected LED lighting products will be introduced into the Xiaomi smart home ecosystem, which means that Xiaomi's layout in the field of smart connected lighting and smart home ecosystem will be further expanded. For this cooperation, some insiders asked: “What about Yeelight?†Yeelight is an intelligent scene lighting product designed and manufactured by Xiaomi Ecological Chain Enterprise Qingdao Yilianke Information Technology Co., Ltd. Currently, there are 3 Yeelight lamps in Xiaomi Mall. Yeelight's cooperation with Xiaomi mainly focuses on Xiaomi's channels. In fact, Yeelight started crowdfunding smart street lighting products in April 2013, but the results were not satisfactory. In this case, Yeelight chose to work with Xiaomi to find a more effective sales channel. Yeelight bedside lamp, you can adjust different light colors with your phone The product direction of the joint venture company is very similar to Yeelight and may form a competitive relationship in the future. As far as Yeelight's current market assessment is concerned, it generally reflects that the price is too high. Although many different colors of light can be called up, entertainment is more than practical. "It's quite fancy, and it feels boring after playing a few times." Philips Zhirui desk lamps are reflected in the practical needs of reading, lighting, etc., but in terms of intelligence, there is no point to impress users. If, as Xiaomi claims, the joint venture company will introduce more and better lighting products than Zhirui table lamps, and have more achievements in the family Internet of things, which is not a small pressure for Yeelight. For competition, Yeelight CEO Jiang Zhaoning said in an interview: "Beneficial competition is beneficial to the education of users in the entire industry. We welcome more brands to participate in competition, promote innovation and better serve consumers. Only the industry has become bigger, users With high acceptance, there is an opportunity for large companies to go out. Big brands have the advantage of big brands, and startups have the advantage of startup companies. Harvester Thrust Wheel,Thrust Wheel For Harvester,Harvester Parts,Harvester Track Roller Thrust Wheel Changzhou Youeryou Trading Co., Ltd. , https://www.farmpartssupplier.com