Smart Home Channel Retail Experience Sharing (5): Storefront Marketing Drainage

Smart home has already gone through the concept popularization stage. I also mentioned this in the sharing on smart home network (smart home channel retail experience sharing 4). The article also made feedback on the smart home multi-industry alliance cooperation and telephone marketing feedback. Analysis, following this article, I will share the following issues for the smart home store marketing hors d'affaires.

The purpose of diversion of smart home shop occupants is to classify the intended customers and increase the conversion rate to the store, that is, the transaction rate. First of all, we must do a good job classification of smart home users, clear the needs of users; and then targeted for a good customer, targeted expansion of store drainage channels, accumulation of customer sources, so as to achieve the purpose of store occupant drain.

First, seven elements of smart home user positioning: (customer intention degree classification standard)

Store occupant drainage, we must do a good job classification of customers, from the consumer age, psychology, characteristics, behavior, distribution, type, etc. positioning smart home users, the specific analysis of the following seven elements:

1. Consumers age 30-55 years old;

2. Most of the smart single-items used in residential or office areas above 70 square meters will be used;

3. The smart scene linkage subsystem will be used when the residential or office area is over 140 square meters;

4. Family annual income of 120,000+;

5. Have basic knowledge of high technology and new things, and are interested;

6. Young people with advanced consumer awareness;

7. Willing to try to intelligent home systems to change the family's inherent lifestyle and status, the pursuit of safety and health, convenience, personalization, rich and varied degree of human living quality.

Two or fourteen effective methods for accumulating customer sources are the best preparations for store drainage

When positioning a smart home user, the customer will be led to the storefront to accumulate the customer source in order to improve the conversion. Here are 14 most effective methods for how to accumulate customer sources:

1. Accumulate customers through demand survey questionnaires;

2. Abide by the community to send a business card, use smart home demo box to accumulate customers;

3. Use the exhibition to accumulate customers (Huaxia Family Fair, An Tuan Family Fair, various building materials and sanitary ware group purchases);

4. Sharing customer data, telephone tracking, accumulating customers;

5. Accumulate customers through on-site telephone and reception explanations;

6. Engage in the form of activities to send small gifts and accumulate customers;

7. Smart home product system promotion meeting, registered intention customers;

8. Build a full-house smart home experience room, invite interested customers, conduct statistics and scheduling, and regularly engage in activities;

9. Held a seminar on smart home product system exchanges, invited real estate industry experts and customers to publicize word of mouth and open their reputation;

10. Fill in the customer's intention registration form and proceed with the preferential promotion orders according to the customer's intention level;

11. In cooperation with the real estate developer, the whole nation selects the spokesperson for the smart home project, carries on the market warm-up, collects the intention customer information;

12. Engage in smart home products tour exhibition, in the river decoration home, Sina home, Sohu home, rice house, Tencent home, Zhijia network, etc.;

13. Be familiar with the location of each merchant in the well-known building materials mall, and use it as a guide for customers in shopping malls to seek frequent communication opportunities. Smart home is the standard of the current decoration, now do not do, within 5 years will do, decoration is a lifetime thing, new materials, new technology must understand more, to avoid regret it!

14, the alliance of businesses to buy mystery group booking, ticket admission, discounted.

Invariably, the most important thing is to highlight the advantages of smart home product systems, market acceptance, customer base positioning, product positioning must be consistent, in line with the overall marketing planning theme.

The 13th and 13th drainage channels assist in smart home store marketing

1. Building materials home service providers distribution cooperation;

2. Outside the shop, escalator, elevator outlet (business cards or flyers);

3. The decoration designer (although the owner understands the unspoken decoration rules, but also seeks advice or suggestions from the designer);

4. Renovation building materials elite salesmen drain customers;

5. Buy the property owner's information of the new property;

6. The development of new housing estates to do publicity promotion group purchase;

7. Build a joint exhibition hall with floor heating, central air conditioning and decoration companies to guide users to experience drainage;

8. Professional hydropower company team cooperation introduction;

9. The cost price to Red Star, Okay Long, actually home on different floors of the shop is being renovated pre-installed smart home for customers to understand the experience of drainage;

10. Wine cellar, stone, high-end doors and windows cooperation and drainage;

11. High-end wedding club (buying wedding room) drainage;

12. The following diagram smart lock purchase channel drainage;

(13) mousse sleep, intelligent mattress binding drainage.

The above is a summary of some of my experiences with occupant drains, more experience in storefront marketing of retail experience, such as how to receive customers to experience full-house intelligence, etc. Please pay attention to my follow-up sharing on the zhijia.com website.

First, seven elements of smart home user positioning: (customer intention degree classification standard)

Two or fourteen effective methods for accumulating customer sources are the best preparations for store drainage

The 13th and 13th drainage channels assist in smart home store marketing

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