The refrigerator has continued to slump in the low-end growth point.

At present, the refrigerator freezer industry is in a delicate period: the company is constantly investing in research and development, products are constantly innovating and replacing, new concepts and new products such as frequency conversion, intelligence, multi-door, air-cooled and frost-free, ultra-thin embedded, etc., but the market scale is endless. Not optimistic.

Industry online data shows that China's refrigerator freezer industry continues to be sluggish. In the first two months of 2018, the industry's overall output was 13.28 million units, down 8.1% year-on-year, and sales were 13.55 million units, down 2.2% year-on-year. From the development of the past five years, the refrigerator freezer market is relatively mature at present, and the total scale of the industry is difficult to change. Due to the drag of the domestic market, the market size has fallen into a bottleneck, but internal structural adjustment has been going on, and the development of the industry has entered depth. Adjustment.

The refrigerator has continued to slump in the low-end growth point.

Source: 2017 China Refrigerator Freezer Industry Annual Research Report

Taking 2017 as an example, the domestic market is suffering from sluggish demand, sluggish consumption, and rising costs of raw materials, coupled with multiple unfavorable factors such as exchange rate fluctuations and rising transportation costs, resulting in frequent fluctuations in the refrigerator freezer industry, many small and medium-sized Refrigerator freezer manufacturers can only rely on low-end traffic, sales decline, profit loss into the norm, terminal low-cost competition is more cruel. Although the export situation looks good all year round, the cost and exchange rate problems have also caused some enterprises to be on the verge of loss. In addition to the old-fashioned new flying, some small assembly plants in Guangdong and Jiangsu and Zhejiang are unable to support.

Relative to the continuous decline of the overall domestic market, the development of inverter products has become a dark horse in the market in the past two years. According to the statistics of the industry online "2017 China Refrigerator Freezer Industry Annual Research Report", the domestic sales of inverter refrigerators in China reached 10.86 million units in 2017, an increase of 82.6% year-on-year, accounting for 20% of the total internal sales of the industry. Most of the products are refrigerator products, and the frequency conversion refrigerators are still small, and the statistics are basically negligible.

The main reasons for the rapid growth of inverter refrigerators are as follows: First, the implementation of new energy efficiency policies. If primary and secondary energy efficiency are to be achieved, frequency conversion is currently the most cost-effective option, and many enterprises have increased the frequency conversion. Production; Second, the company actively adjusts the product structure, some products must use inverter compressors to achieve the preservation effect or the management of the temperature separation zone; the third is to improve the profit and other aspects. In the past, the old model products increased sharply in the raw materials last year. Price increases are more difficult, but the price of mid- to high-end products using inverter technology is relatively easy to control.

As mentioned above, in terms of shipments, the refrigerator freezer industry can be said to be in a downturn, but sales volume is not the only criterion for measuring an industry. Technology, innovation and sustainable development are indispensable. Combined with various trends in the industry such as product structure, the refrigerator freezer industry as a whole is at a low level, and the total industry size will not change much in the near future, but the product structure may undergo major adjustments.

With the general trend of energy efficiency upgrades, the capacity of inverter compressors will continue to increase, the cost of inverters will continue to decrease, and the supply will gradually mature. Industry Online expects that inverter refrigerators will be in a rapid development stage in the next three years. At the same time, due to the increased development of frequency conversion of many mainstream enterprises, it will also drive the development of inverter refrigerators. The technological advancement will further promote the brand concentration of the refrigerator freezer industry.

From this point of view, although the growth of the refrigerator freezer line is weak, it is not in the low point of development, but in a low-key incubation period of hard work and precipitation. At present, the whole machine manufacturers are catching every "festival" that can be promoted. With the arrival of the spring home improvement peak, many enterprises have begun to lay out the home improvement market. Haier has launched the home improvement festival in the country, and the market competition will be fierce in the future.

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