The cable and wire harness market in Greater China is somewhat complicated because it spans several different important areas (such as automotive, consumer electronics, and industrial control). To support this market very well, suppliers must be able to provide suitable products, good technical support, and certain inventory at the same time.

TE is an important supplier in this market. In order to better meet the needs of customers in Greater China, TE recently extended its relationship with distributor TTI to the cable and wire harness product line. This collaboration means that all TTI salespeople in Greater China (more than 100) can also be used to service and expand TE's cable and wire harness products, thus greatly expanding the market coverage of TE cable and wire harness product lines.

TTI is TE's long-term distribution partner in the Asia Pacific region. It is a wholly owned subsidiary of Berkshire Hathaway. Its specialty is to provide passive components, connectors, electromechanical and discrete components. It is the world's leading authoritative distributor in this field. TTI's broad product line and supply chain solutions have made it a major distribution partner for industrial, military, aerospace and consumer electronics manufacturers worldwide.

The reason why TE chose to cooperate with TTI is not only because TTI has been very dedicated to the market expansion of TE products for a long time, but also because TTI is the only global distributor specializing in "IP&E" products (interconnection, passive and electromechanical).

Both TE and TTI recognize that there are special requirements for cable and wire harness customers in Greater China. For example, they usually only serve other manufacturers who eventually produce finished products. The production demand of these manufacturers fluctuates very quickly and the batch size is relatively small. The unique role of TTI is to maintain a large inventory for these customers, which can provide their associated customers with great supply flexibility.

In fact, TTI's strategy is to maintain the "depth and breadth" of inventory, maintain large inventory for some high turnover products, and also stock small but extensive "products" for temporary needs. When customers in many parts of the world encounter TE product shortages, the first thing that comes to mind is to call TTI because TTI usually has TE product inventory. TTI also established "Supply Chain Planning" with many customers, allowing them to store their products in TTI's warehouse first, but these products are only available to customers who require extremely short lead times (usually only 1 to 2 weeks). These TE customers can be provided with great flexibility and responsiveness, and customers do not have to invest their own working capital in inventory. In addition, TTI also provides customers with tools to help them automate the buying process without paying the usual associated costs.

Another reason why customers can benefit from this cooperation is that TTI is an expert on IP&E products. The richer product knowledge accumulated over the years enables them to provide buyers with better advice, which helps to increase their productivity, while also allowing TTI sales personnel to focus on a wide range of different industries (data communications, transportation , promotion of complete TE products (such as connectors, cable management, relays, tools, switches, circuit protection, etc.)

With its partnership with TE, TTI can fully meet the dynamic needs of China's cable or wire harness market. TTI also believes that through this strong cooperation, TTI can provide maximum benefit to the customer base in Greater China.