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The funds raised are used for: 1. High-end LED display product expansion project; 2. LED lighting product project; 3. R&D center project; 4. Marketing system related supporting upgrade project; 5. Other operations related to main business development funds.
The company is a leading domestic LED application product and solution provider. At present, the company's products are mainly divided into two series of LED high-definition energy-saving full-color display and LED energy-saving lighting.
The operating income of Zhouming Technology Co., Ltd. in 2008-2010 was 236 million yuan, 312 million yuan, and 501 million yuan respectively. The net profit attributable to owners of the parent company was 16.57 million yuan, 30.109 million yuan, and 56.015 million yuan respectively.
risk warning:
The LED display and lighting application fields in which Zhouming Technology is located have broad prospects, but the industry concentration is not high, the market share is relatively scattered, and new competitors are constantly influx, and the industry competition is intensifying. If the company cannot continue to consolidate And to expand the competitive advantage, you may face being overtaken by competitors.
The average selling price of LED displays decreased by 17% and 11% respectively from 2009 to 2010, mainly due to the relationship between supply and demand in the market. Under the effect of lower raw material prices and economies of scale, the unit cost of the company's products has been correspondingly reduced, thus keeping the company's gross profit margin at a stable high level during the reporting period. At the same time, the company adjusted the product structure and increased the sales ratio of high-power LED lighting products, making the average selling price of LED street lamps and bulbs in 2010 increased by 3.27% and 16.48% respectively. However, the rapid expansion of market size and increased competition may further reduce product prices and expose the company to a decline in profitability.
The impact of exchange rate fluctuations on the company is mainly reflected in the price competitiveness of export products. When the RMB depreciates, it is conducive to the expansion of the company's overseas market and expand exports; when the RMB appreciates, the price advantage of the company's products in the international market will be weakened, and consumers will reduce the demand for products due to the increase in product prices, thus affecting Sales of company products. 
Zhouming Technology GEM IPO initial application approved
[High-tech LED News] Recently, Gaogong LED reporter learned from the website of the China Securities Regulatory Commission that Shenzhen Zhouming Technology Co., Ltd. first applied for approval on April 18. Zhouming Technology plans to issue 20 million shares on the Shenzhen Stock Exchange, with a total share capital of 77.72 million shares.